Functionality and attractiveness are the two main factors that set apart a good website design from a poor one. Surfers will start making assumptions about your organization within seconds of visiting your website. If they can’t find anything attractive, they will certainly move on to other sites. To avoid it you should ask yourself whether your site is still functional and attractive. If it is not, then it is time for redesigning. Forix is a best website design company in oregon providing portland web design in affordable prices. These following tips will help you find it.

Older than 2 years: Staying ahead of the competition is important to win the game, so make sure your site is always fresh. Avoid overuse of trendy elements or else you should be ready to change them when fashions do change. Some of the hot design elements of 2009 are starting to look outdated now. Constantly review and update your site, just like updating the services or products you are selling.

Old content: Content is the king here. There is no point in spending all your time, money and resources on creating those brilliant designs without unique and original content, which would lead to conversations. If your content is too old, you will have to suffer in the ever-competitive online market and it also affects your search engine ranking. Websites with a lot of content will easily beat a website with a limited amount of content. Expose your visitors with new information all the time. By integrating a good CMS, you can update picture, text, keywords and add new pages without the help of web designers.

People leaving the site quickly: Your site must be easy and attractive for your visitors to stay and explore. It will probably result in a download, purchase or an inquiry. However, when people are leaving your site pretty quickly, you should find where you are lacking and should work in that area. Watch the conversational paths on your site using analytic tools like Google Analytics. It will help, when you come to redesign the site.

Ignored by search engines: Search Engine Optimization is important for the success of any website. The design of your site should boost its performance in the Search Engine Raking Pages. SEO friendly changes can help your site perform well. If it doesn’t work out, you will have to go back to scratch.

Watch your competitors: Your competitors’ sites can provide you a clue. If your main competitors have modified their sites by adding new features, making them easy to navigate or if some of them are witnessing improvements in the performance with search engines, then it is time for you to think of similar changes. Analyze the new ideas incorporated by them and find out whether similar ones would improve your visitors’ experience. To create a better site, you should learn from their mistakes.

Before redesigning your website, find the things that work and don’t attempt to change them. Retain them and build on it. Website redesign can have a negative impact on your search engine’s ranking and conversation, if you are not careful. A good web designer can deliver it for you. Start your work with an expert!