SEO makes use of various techniques and strategies to optimize websites. Website optimization is the process whereby changes are made to the design, layout or the content of the websites so that the websites can be made more search engine friendly. By search engine friendly, it is meant that the website is easily viewable or searchable by search engines and that the website can get a better rank in search engine result pages. This also means that a larger number of users are able to view the websites.

One of the strategies which are used by most SEO service providers is link building. It is believed that any website which has a large number of inbound links is able to get a better rank in search engine result pages. It is however not only the quantity of links which is significant. The quality of links must be good enough so that a website can get better rank in search engines.

Link building is a process which must be undertaken carefully. Most of the SEO service providers use a strategy for the purpose of building quality links for a website. There are various steps which are taken to complete this strategy effectively.

The first step which SEO service providers undertake in the strategy for building more links is to understand the marketplace. This requires the service provider to understand the market which the website caters to. It also requires the service providers to make an analysis of the competition in the market place. This analysis helps the service provider to develop the best method of building more links.

The next step that is taken for an effective link building strategy is to develop good quality and unique content. Content is known as the king in search engine optimization. Unique and good content is able to attract more viewers and so a website is able to develop more number of inbound and quality links.

The next thing that needs to be done by optimization firms is to ensure that the content is well written. A website must be accessible to search engines. For this the content must be well written or in other words it must be ensured that the content contains word that a large number of people look or search for.

Another important step of the strategy of building links is to ensure that the website gets a link from a media site. This is because a media site has the largest number of viewers. If a website has a link from a media site, there are more chances of a larger number of viewers being able to access the website. This ensures that the website gets a higher rank in search engine result pages.

An optimization firm can also take the help of non media sites to build more links for a particular websites. A search engine optimization firm can also issue online press releases. These press releases can help the website to get a larger number of viewers and thus a better ranking in search engine result pages.