Search engines are the first tool that potential customers use to find the products and services they need. This is why link popularity is so important. If the customers can’t find your website, you won’t make sales.

You might be wondering, “What is popular about a link!” Plenty! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, how do I make my link popular?

Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a simple recipe, but a very important one. Google created the system, and now most popular search engines employ it to rank your web pages in their indexes.

The more popular tour keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on the search engines. But don’t be discouraged; there are ways of achieving link popularity using the most competitive keywords.

There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than “link farms” – pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!

The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have any problem about your visitors seeing. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.

So let’s get to what you need to do to achieve high link popularity and improve your rankings on all the popular search engines.

The first step, and the fastest way to get your foot in the door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and despite the fact that it will cost you around $300 a year, it will be money well spent. If your site is non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.

You are aiming to get listed in the highest level of appropriate category, and this just takes some common sense. For example, if your company sells Goats Milk from a farm located in the middle of Whoop Whoop, do NOT submit your listing to “Retailers from Nowhere.” BIG MISTAKE! All you have to do is look a little deeper – and submit your listing to the “Goat Product” category. You will not only associate yourself with culture and quality, but you will be listed in a national category.