Where’s the first place you go to look for a product or service you need? If you use the internet at all, your answer is probably a search engine. Search engines are what help us find information online. This is why link popularity is so important. If a customer can’t find your website, then you have no chance of making a sale.

What Makes A Link Popular?

So, the question comes up – what makes a link popular? Plenty. Link popularity is the rating given to your website by the search engines. Your website’s rating determines where in the listing your site comes up when a certain keyword is entered into a search engine by a customer. Is your website on page one or page 5,000. It is imperative that you know where you website stands.

How Do I Make My Link Popular?

Search engines give ratings and status to websites that have links to their pages from quality, related websites. This is a simple system, but a very important one. Google created this system, and now virtually all other popular search engines employ it to rank your web pages in their indexes.

It is difficult to achieve link popularity when your keyword is a highly searched keyword. But without it, your site will never be seen in the search engines. Don’t get discouraged if you have a keyword that is one of the most used. There are methods that the top marketers use everyday to achieve link popularity on any keyword.

In your quest for making your link popular, be sure to stay away from what are known as “link farms”. These are just sites with pages and pages of links in any category. You want to research the site that you are linking to. Just any link will not increase your link popularity. In fact, it could harm it. Search engines do not like link farms, and they may discriminate against your website if you are associated with one, so steer clear of them!

The next thing that is important in your link marketing strategy is the quality of the website you are linking to. If you are not sure you would want any of your customers or site visitors to see a certain website, then definitely do not link to it. You don’t want your site to look cheap. You want your visitors to know that your site only has quality information on it. Linking to poor quality sites could completely destroy your link popularity.

So what do you need to do to achieve high link popularity and improve your website’s ratings on the search engines? The first step, and a great starting place is to get a listing in a popular directory like Yahoo and Open Directory Project. Be aware that if your sight is business-related then it will cost around $300 a year to be listed in the Yahoo Directory. This is a great step toward linking popularity, so I strongly suggest paying this fee with yahoo. If your website is non-commercial then the listing is free, but it does take some time and follow up to assure your site actually makes it in the directory. Open Directory’s listing is free no matter what type of site, but as with Yahoo it does take some follow up to get listed.