What aspects should you seek in a search engine optimization agency? First, the agency should employ experts with up to date training and years of experience. While the term SEO agency may be only a few years old, many people in these agencies have been doing similar work for over a decade. As commercial enterprises began to take off on the internet, these experts had to learn how to keep these companies on top of the search engines. Expect your agency to have experts with years of experience as well as a great deal of training.

Second, the search engine optimization agency needs to keep their employees and experts up to date on all changes. One of the unwritten rules of search engines is that they will change their formulas at least every few months. These changes may have minor effects on rankings. However, what may sound like a simple change may actually shake the entire ranking systems at its core. That is why it’s important for an agency to keep experts up to date on all changes. These changes require analysis on impact and help them react and make changes to your campaign accordingly.

The third aspect to look for is a search engine optimization agency who can give you a campaign personalized to your business needs. Each business is unique. You want an agency that recognizes that fact. Some agencies want to get as many clients as possible. They develop a standard formula they try to sell to every customer. You want an agency that does not take that approach. You need an agency that recognizes that an Overland Park business needs a different approach than one based in Kansas City. That difference will tell when it comes to marketing activities.

The final aspect you want in a search engine optimization agency is personal customer service. You should expect that if you are local to the agency or using their services from a distance. For example if you lived in the Kansas City area working with an Overland Park agency, you would get the same treatment as a customer living in NY using the same agency. The salesperson needs to be easy to work with. That person should have the technical ability to answer your questions or have a technical expert available for those questions. You will see if the customer service is personal if you call and speak with a sales person.