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Should You be Using a VPN?

You may already know what a VPN, or Virtual Private Network, is but are you using one? If you’re not using one, there’s a high likelihood that you really should be using a VPN. When it comes to the reasons why there are a number of them. But before we get into those it would probably be beneficial to review exactly what a VPN is for those of you out there that don’t know.

A VPN, according to Wikipedia, is “a technology for using the Internet or another intermediate network to connect computers to isolated remote computer networks that would otherwise be inaccessible.” Utilizing a VPN will give a user varying levels of security so that the traffic sent through the connection stays isolated from other computers on the immediate network. They can be used to connect individual users to a remote network or even to connect multiple networks together, depending upon the needs of the user. In doing so it gives users the ability to access resources on remote networks, such as databases, files, or printers. Also, due to the way VPN’s function it gives users the impression that they are directly connected to the central network.

One of the most significant things to know about a VPN though is that it secures your computer’s Internet connection to guarantee that all of the data you’re sending and receiving is encrypted and secured from prying eyes. This very reason is why VPN’s should probably be utilized more often by businesses and their employees. Also, a VPN alone is just a way to reinforce your security and access resources on a network you’re not physically connected to.

So why does all this matter? It matters because there is a growing trend within today’s workforce for employees to work remotely or while on the road. As a result, there are many times when that employee is using a public wifi connection to perform their work which can pose a major security risk depending upon the data being transferred. This security risk occurs because many people don’t realize that it isn’t too terribly difficult for snoopers to capture that data. So whether it’s what you’re writing in your email messages, posting to your Facebook page, or even buying on-line they are able to capture that with any of the readily accessible and easy-to-use programs that are out there.

Meaning that if the employee is sending sensitive and confidential emails at a local cafe shop those emails have a possibility of being intercepted and the sensitive information contained within them being exposed. Thereby potentially putting your business at risk. Which is definitely not a good thing.

Although there are many more good examples for why you should be using a VPN, for the sake of brevity, we won’t get into them. The main purpose or intent, if you will, in discussing the issue of VPN’s is to inform you as an employee or you as a business owner of the potential security risks that could already be occurring within your business on a day-to-day level and to make sure that you are fully aware of those risks so that you can take the necessary actions to ensure your business isn’t unnecessarily vulnerable.

Should You be Using a VPN?

You may already know what a VPN, or Virtual Private Network, is but are you using one? If you’re not using one, there’s a high likelihood that you really should be using a VPN. When it comes to the reasons why there are a number of them. But before we get into those it would probably be beneficial to review exactly what a VPN is for those of you out there that don’t know.

A VPN, according to Wikipedia, is “a technology for using the Internet or another intermediate network to connect computers to isolated remote computer networks that would otherwise be inaccessible.” Utilizing a VPN will give a user varying levels of security so that the traffic sent through the connection stays isolated from other computers on the immediate network. They can be used to connect individual users to a remote network or even to connect multiple networks together, depending upon the needs of the user. In doing so it gives users the ability to access resources on remote networks, such as databases, files, or printers. Also, due to the way VPN’s function it gives users the impression that they are directly connected to the central network.

One of the most significant things to know about a VPN though is that it secures your computer’s Internet connection to guarantee that all of the data you’re sending and receiving is encrypted and secured from prying eyes. This very reason is why VPN’s should probably be utilized more often by businesses and their employees. Also, a VPN alone is just a way to reinforce your security and access resources on a network you’re not physically connected to.

So why does all this matter? It matters because there is a growing trend within today’s workforce for employees to work remotely or while on the road. As a result, there are many times when that employee is using a public wifi connection to perform their work which can pose a major security risk depending upon the data being transferred. This security risk occurs because many people don’t realize that it isn’t too terribly difficult for snoopers to capture that data. So whether it’s what you’re writing in your email messages, posting to your Facebook page, or even buying on-line they are able to capture that with any of the readily accessible and easy-to-use programs that are out there.

Meaning that if the employee is sending sensitive and confidential emails at a local cafe shop those emails have a possibility of being intercepted and the sensitive information contained within them being exposed. Thereby potentially putting your business at risk. Which is definitely not a good thing.

Although there are many more good examples for why you should be using a VPN, for the sake of brevity, we won’t get into them. The main purpose or intent, if you will, in discussing the issue of VPN’s is to inform you as an employee or you as a business owner of the potential security risks that could already be occurring within your business on a day-to-day level and to make sure that you are fully aware of those risks so that you can take the necessary actions to ensure your business isn’t unnecessarily vulnerable.

Negative SEO and How You Can Prevent It

Negative Search Engine Optimization On The Rise

When you look at the trends for search engine optimization, especially when searching for the keywords “SEO 2015” in one of the major search engines like Google, Bing or Yahoo, you will see more and more articles related to negative SEO. What exactly is negative in terms of search engine optimization? That’s a good question, and the answer may shock you. The weird thing about this is that many organizations are starting to jump into this, because it’s effective, at least for a short time. The secret nature of search engines and their algorithms has led many people to start trying to “game” the system, and this latest form is proving to be not only controversial, but also effective. Here are a few things that you should know about this issue.

Flat Out Lies

First and foremost, the majority of the negative SEO options are usually lies, these are the easy ones to spot. Company A will use marketing collateral that call out their competition in a negative light. Or they may use disinformation to confuse customers and clients. For instance, let’s say a skate shop wants to rank number one in their niche. They can’t because another company has good marketing and has been around for some time. Instead of competing with them straight on, they’ll go on a campaign of putting up negative keywords, anti-competition articles, reviews and more. By diminishing the credibility of the competitor, skate shop “A” will get to a higher authority module of search engine. These are usually lies. It’s an attack on reputation, but it seems effective in many niches. These are just a few of the many examples of negative SEO that can harm or damage a company. Some are pretty blatant and some can be very difficult to find. That’s when you would need to seek the help of a professional, someone who is well-versed in google analytics.

The Long Term Failure

Even though negativity can get short term success, search engines are catching on. That means that if you’re caught posting negative SEO elements, or if your company is tied to campaigns that are based on lies, SERP (search engine rankings page) listings will get dumped out. That means that if you’re company “A” as mentioned above, you’ll be dead last in the rankings if listed at all. There have been some companies that went on negative reputation campaigns, only to get completely thrown out of search engine listings. That’s known as “banned for life” and it does happen.

A Better Option

Not every business today is meant to compete with the largest companies in the world. If you’re starting a book store, for instance, you’re not competing against Amazon.com straight up. You can’t. To offset that, you’ll need to look into what is known as “White Hat” SEO. Focus on local community, and niche competitive phrases so that when people in your area look for “books”, they find you and patronize your business. Simply put, you don’t want to go with any of the negative SEO options. Stick with what works, and don’t try to “game” the system right now. The long term optimization cycle will give you a leg up in nearly any niche. Also, if you find there is a negative search engine optimization campaign being run against your company and you can definitively identify the culprit, report that company to Google or the other big name search engines. And just remember, the best defense is a good offense, so make sure to keep your positive search engine optimization campaigns strong.