Tag Archives: years
Aspects of a Successful Search Engine Optimization Agency
What aspects should you seek in a search engine optimization agency? First, the agency should employ experts with up to date training and years of experience. While the term SEO agency may be only a few years old, many people in these agencies have been doing similar work for over a decade. As commercial enterprises began to take off on the internet, these experts had to learn how to keep these companies on top of the search engines. Expect your agency to have experts with years of experience as well as a great deal of training.
Second, the search engine optimization agency needs to keep their employees and experts up to date on all changes. One of the unwritten rules of search engines is that they will change their formulas at least every few months. These changes may have minor effects on rankings. However, what may sound like a simple change may actually shake the entire ranking systems at its core. That is why it’s important for an agency to keep experts up to date on all changes. These changes require analysis on impact and help them react and make changes to your campaign accordingly.
The third aspect to look for is a search engine optimization agency who can give you a campaign personalized to your business needs. Each business is unique. You want an agency that recognizes that fact. Some agencies want to get as many clients as possible. They develop a standard formula they try to sell to every customer. You want an agency that does not take that approach. You need an agency that recognizes that an Overland Park business needs a different approach than one based in Kansas City. That difference will tell when it comes to marketing activities.
The final aspect you want in a search engine optimization agency is personal customer service. You should expect that if you are local to the agency or using their services from a distance. For example if you lived in the Kansas City area working with an Overland Park agency, you would get the same treatment as a customer living in NY using the same agency. The salesperson needs to be easy to work with. That person should have the technical ability to answer your questions or have a technical expert available for those questions. You will see if the customer service is personal if you call and speak with a sales person.
Clustering Articles For Greater Link Popularity (Page 1 of 2)
Clustering is a methodology used in many aspects in today’s societies. Typically, it is used to tie similar, but different systems, functions, or ideas together into a single structure while each piece of the structure stands on its own merits.
Strength in Numbers
The old axiom, “Strength in Numbers”, best defines the basis of clustering. People have been using clustering since the dawn of man by gathering in-groups to establish a community and utilize the strength of the community to overcome their adversaries. Likewise, they have used that strength to produce food, tools, clothing, and other material items for the use and survival of the community. Countries have even joined together for a common goal and defense. During disasters we often see countries and organizations joining together to help the people to overcome the destruction that has been caused. All of these groups and organizations working together have formed clusters for “Strength in Numbers”.
Today we can see many examples of clustering in the business world where companies join together to form larger and stronger companies. However, today we often term such actions as mergers and acquisitions. Never the less, such actions are still a methodology of clustering.
Cluster Marketing
When the techniques of clustering are applied to marketing methods the effects can produce some pleasing results. For years, Internet marketers have been applying the methodology of cluster marketing in their everyday marketing practices. When they launch a product they join forces with several key marketers to advertise the launch. Now, if you were to be a member of each marketers opt-in e-mail list, you would receive an e-mail about the same event from several marketers instead of just the originator of the launch. This act of joining together is the very basis of cluster marketing.
When marketers launch a product they don’t just use e-mail as their only medium of advertisement. In addition to e-mail they will use press releases, direct mail ads, webinars, Tele-seminars, etc. All of these different types of advertising are pointing to the one web site that the marketer wants you to visit. The one limitation to cluster marketing is that it is a one way methodology. Cluster marketing in itself can be very powerful if the advertiser wants to throw enough money into the advertising campaign to sustain it long enough for the general public to catch on to the message it’s trying to deliver.
With cluster marketing techniques you get one way links to your site as that is the direction the methodology is designed to support. The cluster methodology of marketing with the one way design has been very useful and powerful over the years as it emulates the human desire of pointing people in the right direction. Search engines have also found the one way links to be popular in ranking the popularity of a web site. Within the last few years we’ve even seen the introduction of three-way links and have found how popular they can be with search engines. However, setting up three-way links between various sites can be extremely time consuming unless you already own many sites where you can add all of the links required for three way linking.
Clustering Articles For Greater Link Popularity (Page 1 of 2)
Clustering is a methodology used in many aspects in today’s societies. Typically, it is used to tie similar, but different systems, functions, or ideas together into a single structure while each piece of the structure stands on its own merits.
Strength in Numbers
The old axiom, “Strength in Numbers”, best defines the basis of clustering. People have been using clustering since the dawn of man by gathering in-groups to establish a community and utilize the strength of the community to overcome their adversaries. Likewise, they have used that strength to produce food, tools, clothing, and other material items for the use and survival of the community. Countries have even joined together for a common goal and defense. During disasters we often see countries and organizations joining together to help the people to overcome the destruction that has been caused. All of these groups and organizations working together have formed clusters for “Strength in Numbers”.
Today we can see many examples of clustering in the business world where companies join together to form larger and stronger companies. However, today we often term such actions as mergers and acquisitions. Never the less, such actions are still a methodology of clustering.
Cluster Marketing
When the techniques of clustering are applied to marketing methods the effects can produce some pleasing results. For years, Internet marketers have been applying the methodology of cluster marketing in their everyday marketing practices. When they launch a product they join forces with several key marketers to advertise the launch. Now, if you were to be a member of each marketers opt-in e-mail list, you would receive an e-mail about the same event from several marketers instead of just the originator of the launch. This act of joining together is the very basis of cluster marketing.
When marketers launch a product they don’t just use e-mail as their only medium of advertisement. In addition to e-mail they will use press releases, direct mail ads, webinars, Tele-seminars, etc. All of these different types of advertising are pointing to the one web site that the marketer wants you to visit. The one limitation to cluster marketing is that it is a one way methodology. Cluster marketing in itself can be very powerful if the advertiser wants to throw enough money into the advertising campaign to sustain it long enough for the general public to catch on to the message it’s trying to deliver.
With cluster marketing techniques you get one way links to your site as that is the direction the methodology is designed to support. The cluster methodology of marketing with the one way design has been very useful and powerful over the years as it emulates the human desire of pointing people in the right direction. Search engines have also found the one way links to be popular in ranking the popularity of a web site. Within the last few years we’ve even seen the introduction of three-way links and have found how popular they can be with search engines. However, setting up three-way links between various sites can be extremely time consuming unless you already own many sites where you can add all of the links required for three way linking.