Tag Archives: wrong
Reciprocal link sharing does not work
That might sound a bit dramatic but no, it does not. I’ve been doing some research (during the early hours of the morning) and I’m amazed at the number of websites out there adopting the most insane techniques in order to climb SERPs.
I must admit, I was intrigued by the methods at first. I mean, who wouldn’t like to get a week’s work done in a few minutes? 🙂 But you know what they say, “if it sounds too good to be true, it probably is”.
The biggest monster of all is the promise of instantaneous link share with thousands of quality websites. This basically involves joining a poorly code shabby directory which is copied many times over thousands of different domains. There’s several things wrong with that:
1. These pages offer no quality content what-so-ever, so they’ll never be highly regarded by SEs.
2. The number of outgoing links on each page means your site will get a minuscule tiny small fraction of absolute nothing – it really isn’t much…
3. The same pages are duplicated over and over again around the web and are promptly ignored and penalized by SEs.
Now, if you’re a SEO expert you will know that apart from being a gross waste of time, it’s extremely unlikely that any of the above will harm your site’s reputation. A webmaster has no control over external links to his website(s), and for that reason his website(s) will not be penalized by the SEs, contrary to popular belief. In fact, these techniques may well fool small search engines* and quickly push a website up the ladder on SERPs.
Having said that, here’s the big whopper….
4. The most common requirement for these link-share wonders is that, of course, you place yet another copy of the directory and its thousands of badly coded content-less pages under your website.
This is a huge problem and is where many people go wrong. And here’s why:
* Adding thousands of pages to your website overnight will dramatically affect your content’s keyword density. SEs like Google don’t only examine an individual page, they also analyse the website as a whole in order to determine its ‘theme’.
* Whereas incoming links cannot harm your websites(s) reputation, outgoing links can destroy it – very quickly. A link to a page is seen seen as a ‘vote of confidence’ to that page and its content from the website linking into it. Linking into bad neighbourhoods and low quality websites will damage your reputation – (ie.: SERPs rankings).
This all sounds very depressing… so what can you do?
The most effect form of link sharing is and will always be one-way incoming links. And the best way to get that is by having quality content. And the best quality content should be found on your website.
Although traditional methods can be time consuming, you simply cannot go wrong. One week of quality content publishing is worth a million times more than every automatic FFA link directory that has ever existed ever.
* Small search engines – Anything other than Google, Yahoo, MSN and the likes…
Reciprocal link sharing does not work
That might sound a bit dramatic but no, it does not. I’ve been doing some research (during the early hours of the morning) and I’m amazed at the number of websites out there adopting the most insane techniques in order to climb SERPs.
I must admit, I was intrigued by the methods at first. I mean, who wouldn’t like to get a week’s work done in a few minutes? 🙂 But you know what they say, “if it sounds too good to be true, it probably is”.
The biggest monster of all is the promise of instantaneous link share with thousands of quality websites. This basically involves joining a poorly code shabby directory which is copied many times over thousands of different domains. There’s several things wrong with that:
1. These pages offer no quality content what-so-ever, so they’ll never be highly regarded by SEs.
2. The number of outgoing links on each page means your site will get a minuscule tiny small fraction of absolute nothing – it really isn’t much…
3. The same pages are duplicated over and over again around the web and are promptly ignored and penalized by SEs.
Now, if you’re a SEO expert you will know that apart from being a gross waste of time, it’s extremely unlikely that any of the above will harm your site’s reputation. A webmaster has no control over external links to his website(s), and for that reason his website(s) will not be penalized by the SEs, contrary to popular belief. In fact, these techniques may well fool small search engines* and quickly push a website up the ladder on SERPs.
Having said that, here’s the big whopper….
4. The most common requirement for these link-share wonders is that, of course, you place yet another copy of the directory and its thousands of badly coded content-less pages under your website.
This is a huge problem and is where many people go wrong. And here’s why:
* Adding thousands of pages to your website overnight will dramatically affect your content’s keyword density. SEs like Google don’t only examine an individual page, they also analyse the website as a whole in order to determine its ‘theme’.
* Whereas incoming links cannot harm your websites(s) reputation, outgoing links can destroy it – very quickly. A link to a page is seen seen as a ‘vote of confidence’ to that page and its content from the website linking into it. Linking into bad neighbourhoods and low quality websites will damage your reputation – (ie.: SERPs rankings).
This all sounds very depressing… so what can you do?
The most effect form of link sharing is and will always be one-way incoming links. And the best way to get that is by having quality content. And the best quality content should be found on your website.
Although traditional methods can be time consuming, you simply cannot go wrong. One week of quality content publishing is worth a million times more than every automatic FFA link directory that has ever existed ever.
* Small search engines – Anything other than Google, Yahoo, MSN and the likes…
GPS and SatNav. Removing Misconceptions
The Global Positioning System (GPS), originally designed for military use, has, as it has developed, revolutionised the art or skill of getting from one place to another among the general user population. Its development in coverage and reliability along with other technologies has enabled reasonably cheap SatNav systems for general usage, in our vehicles, mobile phones and other applications. Because of its reliability and growing popularity I believe SatNav is becoming widely accepted but without due consideration as to what it is really about. Many misconceptions have grown, some maybe not important, but in some cases having no awareness or the wrong ideas of what you have got or how it works could lead to problems of various severity.
The technology is fantastic but it is not without fault, just like any other technology it can go wrong. So let us remove these misconceptions and try to understand just where it can go wrong and how serious it may be.
First let us look at what SatNav is. We do know but do not really consider it in full. Now this is merely a loose use of words but many say they have GPS in their car. Well, yes they do, but they also have a full SatNav. This involves some method of obtaining position from orbiting satellites, some form of electronic map to put this position on, some software to navigate from here to there, and you may have engine sensor inputs to provide an inertial navigation back up when satellite signals are lost. ThatÂ’s essentially your SatNav system.
It is just a circumstance that the positioning system is mostly GPS. This is just one Global Navigation Satellite System (GNSS). Others are developed or in development. GPS is just the most commonly used. If you have car SatNav, this, with the inertial back up, if you have it, is what you are using. GPS is also included in mobile phones.
This next makes me somewhat laugh. I have heard some claim they can get SatNav on their mobile phone in the cupboard under the stairs. I am deeply curious of what advanced technology achieves this. The signal from GPS satellites is line of sight. An obstruction will block any satellite it is in the way of. A broom cupboard will block the lot of them. Now the mobile can also be located by the cell network. Although not as accurate, defaulting to the cell network when GPS is lost is handy. But, I do not think this can be classed as SatNav. No satellites are being used. That’s the, er, ‘advanced’ technology out of the way with.
So far it is wordage and a bit of a lack in awareness. The end result is that by some method you can get a position. If you happen to be off road and lose GPS it may be important to realise you have lost some accuracy. GPS could be 10m or better. The cell being 50m at best in urban areas, no great problem, but worse in rural areas, maybe a problem.
Another one. There are many who say with pride that they know how GPS works. Triangulation. I believe they fall for this because itÂ’s a legacy from before GPS where control networks were surveyed in by measuring angles. A GPS receiver, specifically the antenna, which may or may not be attached to the box, is positioned by trilateration, using ranges. This was harder to achieve with accuracy in those older days.
Also, satellite pseudoranges are not measured directly, hence along with inaccuracies the term pseudo. They are determined from time differences and light speed, more correctly, the speed of electromagnetic waves as the GPS signal is in the radio or microwave bands, depending on who you listen to. The nearly 300 million m/sec assumed in range calculations is only valid in a total vacuum. Some of the GPS inaccuracies are due to varying light speed. Nanosecond accuracy is required. A thousandth of a second error (1millisec) equates to 200 miles or 300km. Not many realise the importance of such small times.
Now accuracy has been mentioned, this leads to my favourite but that is another story that can be found in ‘GPS and SatNav. Pinpoint Accuracy Explained’ by the same author.