Tag Archives: work
SEO Tricks that Everyone can Play With
Many marketing methods can stabilize your site traffic as long as you continuously work on them. But SEO is something that you need to work hard on for a while and once you finally do, you can take a break or concentrate on other marketing methods and still attract traffic from search engines. Every Internet marketer should know how important search engine optimization is but not everyone is willing to take it head on especially if they already know other marketing methods that are essential in keeping the site flowing with traffic. This makes SEO a lot more important than you think if you really want to increase your traffic exponentially. If you still feel intimidated with the ordinary SEO practices, you can try these SEO tricks which are designed for any kind of marketer.
Keyword Tool Usage Selecting keywords counts as your first phase in getting down and dirty with SEO. This requires a bit of creativity and a lot of research if you want to come up with highly effective keywords. Using keyword tools is one of the best SEO tricks that is within reach if you have an Internet connection. If you do not know what a keyword tool is, check out the Google AdWords Keyword Tool and paste your site there. The keyword tool will work automatically by checking all of the text content on your page and detecting the frequency of common keyword phrases that it finds. In addition, the keyword tool will automatically execute search queries of these keywords to determine how popular each phrase is. It will also generate keyword phrases of its own based on the keywords that it finds on your site. The results serve as a nice overview of different keyword phrases along with their competitiveness so you can quickly choose which phrases you should focus on.
Header and Title Optimization Now that you have some keywords to work with, you can try out other accessible tricks such as header and title optimization. If your site has headers and subheaders, this should be one of the easiest SEO tricks to try out. All you need to do is apply whatever keyword phrases you have chosen to headers and titles. You do not have to do it with all of your pages as it may lessen the appeal of your site. But if you optimize some of these pages, your pages should be better indexed.
Content Updating Don’t throw away those keywords just yet because more SEO tricks can be applied like content updating which is like header and title optimization but it affects the body and details of your pages. Once again, you do not have to make a full revision especially if your content looks readable for visitors. Just implement some additional keyword phrases without ruining the thought of the article. From there, you can either add more content or share the content by uploading to article directories and adding links after them so you have more inbound links and better offsite optimization.
SEO Tricks that Everyone can Play With
Many marketing methods can stabilize your site traffic as long as you continuously work on them. But SEO is something that you need to work hard on for a while and once you finally do, you can take a break or concentrate on other marketing methods and still attract traffic from search engines. Every Internet marketer should know how important search engine optimization is but not everyone is willing to take it head on especially if they already know other marketing methods that are essential in keeping the site flowing with traffic. This makes SEO a lot more important than you think if you really want to increase your traffic exponentially. If you still feel intimidated with the ordinary SEO practices, you can try these SEO tricks which are designed for any kind of marketer.
Keyword Tool Usage Selecting keywords counts as your first phase in getting down and dirty with SEO. This requires a bit of creativity and a lot of research if you want to come up with highly effective keywords. Using keyword tools is one of the best SEO tricks that is within reach if you have an Internet connection. If you do not know what a keyword tool is, check out the Google AdWords Keyword Tool and paste your site there. The keyword tool will work automatically by checking all of the text content on your page and detecting the frequency of common keyword phrases that it finds. In addition, the keyword tool will automatically execute search queries of these keywords to determine how popular each phrase is. It will also generate keyword phrases of its own based on the keywords that it finds on your site. The results serve as a nice overview of different keyword phrases along with their competitiveness so you can quickly choose which phrases you should focus on.
Header and Title Optimization Now that you have some keywords to work with, you can try out other accessible tricks such as header and title optimization. If your site has headers and subheaders, this should be one of the easiest SEO tricks to try out. All you need to do is apply whatever keyword phrases you have chosen to headers and titles. You do not have to do it with all of your pages as it may lessen the appeal of your site. But if you optimize some of these pages, your pages should be better indexed.
Content Updating Don’t throw away those keywords just yet because more SEO tricks can be applied like content updating which is like header and title optimization but it affects the body and details of your pages. Once again, you do not have to make a full revision especially if your content looks readable for visitors. Just implement some additional keyword phrases without ruining the thought of the article. From there, you can either add more content or share the content by uploading to article directories and adding links after them so you have more inbound links and better offsite optimization.
Risk Assessment for Web Designers
Anyone working in a design-orientated field or industry will already have a feel for how complicated it can be.
As the saying goes, Beauty is in the eye of the beholder and one persons preferences can be very different to anothers.
It is often the case that differences of opinion arise, with neither party actually being wrong but having very different opinions about how something should appear.
Therefore anyone looking to go it alone in a creative field needs to have a fairly thick skin.
This is certainly true for web designers where, in a sense, the final artwork is the public domain and out there for all to see. There really is no hiding place.
If the website is the perfect blend of form and function, the client will be rewarded with lots of web traffic and potential sales. However, this very public appraisal of work, can be a double edged sword and a website that does not produce the expected results could be highly criticised.
A website designer is able to define how a website looks, how it feels, how it works and what it contains. There is a lot of pressure riding on the designer – particularly if they are operating as a freelancer, sole trader or small business.
So, because the very nature of a web designers work involves opening up their work to the great unknown, it makes sense to do some basic risk assessment with every contract. After all, every designer is only human and unintentional mistakes can happen. A good basic rule of thumb is, if I do something wrong, whats the worst case scenario for my client. And what can I do about it?
Breaking the contract down in to smaller component parts will also help with the risk assessment:
1. Who is the website for? What sort of business is my client in? How big a player is my client?
If it is possible, the designer should ask the client for examples of websites they like in general and also some examples of competitors sites before any work begins.
2. Will the website use content from third parties (like images, music, video)?
The designer should make sure they have suitable written licences from the media owners (and this should be saved somewhere for future reference.)
3. Exactly what is included in the contract for a new website?
The designer should be extremely clear about what is included, be that domain registration, hosting, design, maintenance. A client may believe that they are paying for ongoing support which can be a time consuming exercise for the designer, unless costs are calculated up front.
4. Considering the deadlines and scale of the job, will the designer need to use a subcontractor to help and if so, do they have professional indemnity insurance?
Bringing other people on board has the potential to increase risk as there is more potential for mistakes to be made.
5. What sign off procedure, if any, is in place?
Experienced designers know all too well that the closer a website gets to launch date, the more people get involved on the client side. To protect the designer, it is essential to have a well thought-out sign off procedure in place, otherwise the design by committee factor may well take its toll on the whole project with massive delays or changes in strategy.
As well as reviewing all of the above points, all web designers should ensure that they have professional indemnity insurance in place. The policy helps web designers that find themselves in dispute with a client. It covers the legal expenses involved in defending any allegations or claims made against the designer, and also covers any compensation or damages that may have to be paid.
The most common kinds of claims made against web designers are for copyright infringement and unintentional breach of contract. Unfortunately if things do start to go wrong, clients tend to sue first and ask questions later. It is not particularly pleasant thinking the potential worst of clients, but at least with a risk assessment undertaken and professional indemnity insurance in place, a web designer can be fully prepared.