Tag Archives: words
Optimization for searches
SEO or Search Engine Optimization is a technique used of late by various companies in order to promote their products. This is a procedure of using certain keywords in order to enrich an article so that it appears on the first page of a search if it contains all those words being typed.
This habit of using Search engines optimizations or SEO have increased with the facility of the internet being available to more and more people today. One finds that technical advancements in all parts of the world have increased connectivity and this enables people from even remote corners of the earth to access the internet.
An example
Take for example, a village that is in a remote corner of a developing nation and a student who hails from this tiny village goes to the city to study. Having acquired knowledge in many fields, he returns and what does he do? He makes sure that he remains connected with the people who he was in touch with in the city and he introduces technical advancements to the tiny village. When this person begins to make his presence known on the internet sitting in his village, he puts it on the world map and there begins a journey.
The analogy
SEO or search engine optimization is one way of putting a page on the map and this is just one way to do so. According to a definition from Wikipedia, “Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results”. This means that one can use different words, based on what they think a particular search would be worded as and based on those key words articles are written for the internet which put them on top of the search results displayed by many search engines. This is called ranking and if a webpage has better ranking, there is more possibility of the webpage being viewed by people in order to read its contents.
Search For The Perfect Keyword
Keywords are considered to be very important part of Search Engine Optimization. So you must choose the right keyword for your business. Just selecting any popular key wont do any good to your business as when you choose a keyword, visitors might come but when they will not get what they want, they will surely never visit your website again.
There are several issues to think choosing a keyword. You should not mind about the length of the words. Length actually depends on size and value of your company. Let me break it down. Keywords can be of 3 types.
Head (contains only one word)
Body (contains 2-3 words)
Long Tail (contains many words)
So which one you should go for? Well one word keywords are the most competitive ones and if your brand is not very popular then you should not try this type. For example, if you own a garments factory then your head keyword could be ” Shirts”
On the other hand, body type keywords are medium competitive. You can get 1000-2000 traffic monthly. In this type, your keyword will be a bit longer and bit more specific like ” Male T-shirt”
and finally long tail keywords are less competitive. You can expect to get 100-1000 traffic monthly. Statistic says 15% of the long tail keywords dont even get searched on google. So there are good sides and bad sides. Long tail keyword could be ” Male Polo Tshirt”. You can see its more specific and can draw the target audience.
Once you are done selecting the length of keyword, you should think about the purpose. Do you want to attract traffic only or do you want to covert your visitors to buyers. This one also depends on the business type. For example, if you have an e-commerce site then your target should be conversion and increase sell not just visitors. On the other hand, if you own a blogging site your only goal should be how to increase traffic. So for conversion you should calculate how many people are visiting your site and how many of them are buying. Because only the latter one matters.
In brief, as keywords get you sales so make sure you have chosen the best keyword and attract potential customers rather than amply amount of traffic. For example, I have some graphical content on my Portfolio. I thought a lot and rather than writing something like graphical content or my portfolio i chose the keyword premium graphic temples.
Search For The Perfect Keyword
Keywords are considered to be very important part of Search Engine Optimization. So you must choose the right keyword for your business. Just selecting any popular key wont do any good to your business as when you choose a keyword, visitors might come but when they will not get what they want, they will surely never visit your website again.
There are several issues to think choosing a keyword. You should not mind about the length of the words. Length actually depends on size and value of your company. Let me break it down. Keywords can be of 3 types.
Head (contains only one word)
Body (contains 2-3 words)
Long Tail (contains many words)
So which one you should go for? Well one word keywords are the most competitive ones and if your brand is not very popular then you should not try this type. For example, if you own a garments factory then your head keyword could be ” Shirts”
On the other hand, body type keywords are medium competitive. You can get 1000-2000 traffic monthly. In this type, your keyword will be a bit longer and bit more specific like ” Male T-shirt”
and finally long tail keywords are less competitive. You can expect to get 100-1000 traffic monthly. Statistic says 15% of the long tail keywords dont even get searched on google. So there are good sides and bad sides. Long tail keyword could be ” Male Polo Tshirt”. You can see its more specific and can draw the target audience.
Once you are done selecting the length of keyword, you should think about the purpose. Do you want to attract traffic only or do you want to covert your visitors to buyers. This one also depends on the business type. For example, if you have an e-commerce site then your target should be conversion and increase sell not just visitors. On the other hand, if you own a blogging site your only goal should be how to increase traffic. So for conversion you should calculate how many people are visiting your site and how many of them are buying. Because only the latter one matters.
In brief, as keywords get you sales so make sure you have chosen the best keyword and attract potential customers rather than amply amount of traffic. For example, I have some graphical content on my Portfolio. I thought a lot and rather than writing something like graphical content or my portfolio i chose the keyword premium graphic temples.