Tag Archives: where
Link Building Strategies (Page 1 of 2)
Link building is an approach done by SEO specialists to create inbound links to their websites. This helps websites get higher rankings in search engine results. It plays an important part in on-line marketing campaign. This could make or break your search engine position so there should be extra caution in the off-page optimization process.
There are many ways to build links. But most require a lot of patience because of the continuous and sometimes repetitious manner of doing it. Some of them are the following:
Directory Submission
When search engines were still in their infancy, directories are very much used by people to find what the are looking for. It is categorized and well organized. It is humanly edited so make sure that you are not submitting a mirror or duplicate site. Doing such will result to site being deleted. Also, avoid link farms. Even if it is a back link, it still won’t help you in your rankings. Link farm is a site where links of different categories are listed altogether. Submit to as many directories as possible.
Article Submission
Write articles and make sure that it is somehow related to your site. The reason for doing this is because at the bottom of your article, you can put a resource box which the author can make a recommendation to your site. Once article is approved, it will be an automatic link going to your site. Also, this is one way of proving that you know your business well enough to write about topics around and in it. Submit your articles to as much article sites as possible.
Press Release Submission
Press release is mainly for the promotion of your website. You will write about what’s new with your company as well as your products and services. Submitting it to numerous press release sites would also create back links because like in article submission, there is also a resource box. But the difference is that it won’t mention about the author. It will contain all about the company or the website.
Purchasing Links
This is usually being done by brand new or struggling web sites to attain high listings and increase traffic. This will be create one-way links going to your site without waiting long for it to be reviewed.
Through Email
Visit sites that you think compliment yours and find a way to contact them. The usual procedure is to email them and propose a link exchange. Wait for their response which may take weeks and when they do, start the transaction. Some do reciprocal link exchange, where two sites agree to swap links. And some offer a three-way link exchange, where one has to have 2 websites to this. You will have his link on your site and he will link bank from another site.
Blog Creating a blog for your website is also helpful because it can be published for public consumption immediately. Another advantage is that you can leave your link partner a choice if he wants to do a three-way link exchange instead of having reciprocal link exchange.
Link Building Strategies (Page 1 of 2)
Link building is an approach done by SEO specialists to create inbound links to their websites. This helps websites get higher rankings in search engine results. It plays an important part in on-line marketing campaign. This could make or break your search engine position so there should be extra caution in the off-page optimization process.
There are many ways to build links. But most require a lot of patience because of the continuous and sometimes repetitious manner of doing it. Some of them are the following:
Directory Submission
When search engines were still in their infancy, directories are very much used by people to find what the are looking for. It is categorized and well organized. It is humanly edited so make sure that you are not submitting a mirror or duplicate site. Doing such will result to site being deleted. Also, avoid link farms. Even if it is a back link, it still won’t help you in your rankings. Link farm is a site where links of different categories are listed altogether. Submit to as many directories as possible.
Article Submission
Write articles and make sure that it is somehow related to your site. The reason for doing this is because at the bottom of your article, you can put a resource box which the author can make a recommendation to your site. Once article is approved, it will be an automatic link going to your site. Also, this is one way of proving that you know your business well enough to write about topics around and in it. Submit your articles to as much article sites as possible.
Press Release Submission
Press release is mainly for the promotion of your website. You will write about what’s new with your company as well as your products and services. Submitting it to numerous press release sites would also create back links because like in article submission, there is also a resource box. But the difference is that it won’t mention about the author. It will contain all about the company or the website.
Purchasing Links
This is usually being done by brand new or struggling web sites to attain high listings and increase traffic. This will be create one-way links going to your site without waiting long for it to be reviewed.
Through Email
Visit sites that you think compliment yours and find a way to contact them. The usual procedure is to email them and propose a link exchange. Wait for their response which may take weeks and when they do, start the transaction. Some do reciprocal link exchange, where two sites agree to swap links. And some offer a three-way link exchange, where one has to have 2 websites to this. You will have his link on your site and he will link bank from another site.
Blog Creating a blog for your website is also helpful because it can be published for public consumption immediately. Another advantage is that you can leave your link partner a choice if he wants to do a three-way link exchange instead of having reciprocal link exchange.
Disaster Recovery – Planning for the Worst
No matter how well prepared, every business is susceptible to disaster. Malicious fire, flooding or theft can leave a business in a precarious position, not to mention the potential danger of modern cyber-threats to an organisations infrastructure. So what can be done to ensure business continuity in the event of disaster?
Data Management and Recovery
The widespread access to cloud computing is a recent technological development that has hugely benefited the business world. This is where data is stored in a managed network online, allowing anyone who is affiliated with the network to access their files remotely, from any location with internet access.
If your business has not started using a cloud system, the time to start is now. Using cloud computing allows for data to be stored securely online, meaning there is no danger of losing data through hardware failure, i.e. computer crashes, theft or hard drive damage.
In addition to this, if the worst happens and a business is forced to close its office doors, those with broadband at home (74% of adults in the UK) can continue to work, minimising disruption as much as possible.
Disaster Recovery Software
However secure a companys cloud network is, data should always be backed up in several locations via a fully managed data backup service. One of the most common methods of backing-up data is the use of disaster recovery (DR) servers.
In cases where data has been lost, recovery is key. Remote data centres can replicate and store data as it is created, allowing for a back-up to be instantly available in the event of an outage. DR servers can be fired up within minutes allowing instant access to important files when they are needed.
Business Continuity Strategies
Every business should have a plan in place for the unlikely event of a fire or flood damage, and there are specialist providers who can help to plan for such an occurrence. If your organisation is currently with a managed service provider, with an MPLS network and cloud access, then a disaster recovery strategy should be a standard consideration. Some of the arrangements that can be made include:
Flexible staff resourcing – Shared functions (receptionist, call centre, help desk, etc.) can usually be resourced from any office. If there is an outage at one location, staff from another office can immediately cover duties, and there will be minimal interruption in service to customers.
Hot desking – This is where, through unified communications, staff can move between offices and log in locally if their office is out of action. So if one office suffers an outage, an alternative location able to accommodate the extra volume of staff can be utilised.
Home working – As previously mentioned, it is entirely feasible for staff to work from home, providing they have the access to data that they need. A common solution is that employees can be provided with a VoIP home phone at low monthly cost, which allows them to work from home, as they would in the office.
With data at the heart of every business, a solid disaster recovery strategy in not just advisable, it is essential. Not only for the benefits of business continuity, but for the financial security of employees and owner alike.