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Proper Data Security And Storage Methods (Page 1 of 2)

The PCI DSS (Payment Card Industry Data Security Standard) requires that any merchant who accepts, processes, stores, transmits sensitive credit card information must do everything possible to protect and guard that data. Proper data security and storage, however, can be a difficult thing to do in-house.

Data security and storage comprise a major portion of the PCI DSS and is also a necessary part of maintaining trust with your customers. In an age where personal information is a valuable commodity, customers need to know that their transactions are secure and you have a priority on guarding their personal data.

The third requirement of the PCI DSS states simply: “Protect stored cardholder data.” This may be a simple thing to say, but that doesn’t necessarily make it an easy thing to implement, nor does it downplay the importance. There are quite a few individual security controls that are required before you can say that you have created the proper data security and storage environment.

The first step is encryption. If you must store sensitive information on your own system you must encrypt it. This is a basic step because if a criminal intruder should happen to bypass all the other security measures that are in place, all they will find on your system are strings of random gibberish that are useless without the encryption key.

The next step is to limit the amount of cardholder data on your system. This includes only keeping the data that is absolutely necessary for legal, business, or regulatory purposes. When you don’t need it anymore, get rid of it. The less you have that is worth stealing, the less of a target you become. There are also a few things you’re not allowed to store at all. These include the full contents of any track from the magnetic stripe (like the card verification code or PIN verification value), or the three or four digit validation codes or personal identification numbers.

Of course, even if you’ve taken the steps to electronically protect data by encrypting it, there’s still the possibility that someone inside the company could steal or wrongfully employ the encryption keys. For that reason, the third requirement of the PCI DSS also mandates protecting those keys against misuse and disclosure.

Access to these keys must be restricted to the fewest number of people possible. These keys must also be stored in as few places as possible. Backups are, of course, necessary, but if you end up backing it up in too many places, you’re likely to forget where they all are, or accidentally place one where someone with criminal intentions can get a hold of it.

Requirement numbers seven, eight, and nine also deal with limiting physical access to cardholder data. These mandate that you restrict access to this data by to business need-to-know, and that you assign unique IDs to each person with computer access. These are measures that help ensure that you can trace the source of your problem, should a breach occur.

Proper Data Security And Storage Methods (Page 1 of 2)

The PCI DSS (Payment Card Industry Data Security Standard) requires that any merchant who accepts, processes, stores, transmits sensitive credit card information must do everything possible to protect and guard that data. Proper data security and storage, however, can be a difficult thing to do in-house.

Data security and storage comprise a major portion of the PCI DSS and is also a necessary part of maintaining trust with your customers. In an age where personal information is a valuable commodity, customers need to know that their transactions are secure and you have a priority on guarding their personal data.

The third requirement of the PCI DSS states simply: “Protect stored cardholder data.” This may be a simple thing to say, but that doesn’t necessarily make it an easy thing to implement, nor does it downplay the importance. There are quite a few individual security controls that are required before you can say that you have created the proper data security and storage environment.

The first step is encryption. If you must store sensitive information on your own system you must encrypt it. This is a basic step because if a criminal intruder should happen to bypass all the other security measures that are in place, all they will find on your system are strings of random gibberish that are useless without the encryption key.

The next step is to limit the amount of cardholder data on your system. This includes only keeping the data that is absolutely necessary for legal, business, or regulatory purposes. When you don’t need it anymore, get rid of it. The less you have that is worth stealing, the less of a target you become. There are also a few things you’re not allowed to store at all. These include the full contents of any track from the magnetic stripe (like the card verification code or PIN verification value), or the three or four digit validation codes or personal identification numbers.

Of course, even if you’ve taken the steps to electronically protect data by encrypting it, there’s still the possibility that someone inside the company could steal or wrongfully employ the encryption keys. For that reason, the third requirement of the PCI DSS also mandates protecting those keys against misuse and disclosure.

Access to these keys must be restricted to the fewest number of people possible. These keys must also be stored in as few places as possible. Backups are, of course, necessary, but if you end up backing it up in too many places, you’re likely to forget where they all are, or accidentally place one where someone with criminal intentions can get a hold of it.

Requirement numbers seven, eight, and nine also deal with limiting physical access to cardholder data. These mandate that you restrict access to this data by to business need-to-know, and that you assign unique IDs to each person with computer access. These are measures that help ensure that you can trace the source of your problem, should a breach occur.

Link Building Strategies (Page 1 of 2)

Link building is an approach done by SEO specialists to create inbound links to their websites. This helps websites get higher rankings in search engine results. It plays an important part in on-line marketing campaign. This could make or break your search engine position so there should be extra caution in the off-page optimization process.

There are many ways to build links. But most require a lot of patience because of the continuous and sometimes repetitious manner of doing it. Some of them are the following:

Directory Submission

When search engines were still in their infancy, directories are very much used by people to find what the are looking for. It is categorized and well organized. It is humanly edited so make sure that you are not submitting a mirror or duplicate site. Doing such will result to site being deleted. Also, avoid link farms. Even if it is a back link, it still won’t help you in your rankings. Link farm is a site where links of different categories are listed altogether. Submit to as many directories as possible.

Article Submission

Write articles and make sure that it is somehow related to your site. The reason for doing this is because at the bottom of your article, you can put a resource box which the author can make a recommendation to your site. Once article is approved, it will be an automatic link going to your site. Also, this is one way of proving that you know your business well enough to write about topics around and in it. Submit your articles to as much article sites as possible.

Press Release Submission

Press release is mainly for the promotion of your website. You will write about what’s new with your company as well as your products and services. Submitting it to numerous press release sites would also create back links because like in article submission, there is also a resource box. But the difference is that it won’t mention about the author. It will contain all about the company or the website.

Purchasing Links

This is usually being done by brand new or struggling web sites to attain high listings and increase traffic. This will be create one-way links going to your site without waiting long for it to be reviewed.

Through Email

Visit sites that you think compliment yours and find a way to contact them. The usual procedure is to email them and propose a link exchange. Wait for their response which may take weeks and when they do, start the transaction. Some do reciprocal link exchange, where two sites agree to swap links. And some offer a three-way link exchange, where one has to have 2 websites to this. You will have his link on your site and he will link bank from another site.

Blog Creating a blog for your website is also helpful because it can be published for public consumption immediately. Another advantage is that you can leave your link partner a choice if he wants to do a three-way link exchange instead of having reciprocal link exchange.