Tag Archives: well

Destin SEO Services – Follow The Next 10 Online Trends

Getting a website designed and launched is a good way to start your online business from Destin. SEO services are something that you would need to reach a wider range of customers. With technological advancements and people getting access to newer techniques of browsing the internet, keeping up with the latest trends has become quite challenging. The growth of social networking and media along with mobile technology and newer SEO techniques has made it increasingly difficult to keep your website updated at all times.
The best way to keep you up to date is to frequently check the latest trends in internet and mobile technology as well as SEO techniques. For instance, what are the latest keywords related to your website that people use to search for products or services you are offering? The answer to this question would definitely give you an insight into the visitors’ mindset and help you boost your website traffic. Here are some of the topmost online trends for the year 2011.

Search Engine Optimization: A term less known a few of years back has become the buzzword of internet marketing. Considering the way page-rank is evaluated by popular search engines such as Google and Yahoo, search engine optimization is something that a website simply cannot do without. SEO experts anticipate a surge in this technique, with more and more businesses looking to optimize their websites for the top page on search engines.

Google has recently incorporated its real-time keyword search technique, where all users have to do is begin typing the keywords and the search engine prompts with several related phrases. How this technique is going to benefit online businesses is yet to be seen. However, such tactics are sure to take SEO to a new level.

In any case, SEO experts suggest that both new start ups as well as pros should to stick to the basics of SEO, as usual. Even if the trends in SEO are likely to change, the basics of optimization still remain the same. For instance, a page stuffed with keywords and no relevant content will still be ignored by search engines. So, simply going with the trend is not going to help and you need to be smart about it. If you are looking to spread your business beyond Destin, SEO services can help you tap into this amazing feature of internet marketing.

Mobile Web: This is probably one of the most volatile technologies of the 21st century, with newer handheld devices coming in the market almost every week. The surge in the number of people owning smartphones and other such devices can be taken as an indicator on how big mobile web is going to be. It is predicted by experts that in 2011 those looking to replace their mobile handsets are more likely to go in for smartphones instead of conventional handsets. From Google Nexus One to iPhone and Nokia series, the list simply seems to go on.

Every handheld device today comes with facility to browse the internet as well as apps that allow you to shop online, check your emails and social networking accounts, and so on. Well, considering this if your website is not optimized to be viewed on a mobile device, you are bound to lose a substantial amount of traffic as well as potential customers.

Social Media: The next phenomenon that has taken the world by storm is social networking. The way it is influencing online businesses is something that even experts are looking to explain. FaceBook and Twitter together has more than 600 million users worldwide, and that’s a lot of web traffic which simply cannot be ignored. A new optimization technique that could actually take your business to a new level is connecting your website through these social networking sites.

The best way to do this is to contact SEO experts in Destin. SEO services are skilled at studying the market and analyzing the most practical way of optimizing your website for search engines. They would carefully go through your website and suggest ways of making changes, including how to utilize social networking to your benefit.

Destin SEO Services – Follow The Next 10 Online Trends

Getting a website designed and launched is a good way to start your online business from Destin. SEO services are something that you would need to reach a wider range of customers. With technological advancements and people getting access to newer techniques of browsing the internet, keeping up with the latest trends has become quite challenging. The growth of social networking and media along with mobile technology and newer SEO techniques has made it increasingly difficult to keep your website updated at all times.
The best way to keep you up to date is to frequently check the latest trends in internet and mobile technology as well as SEO techniques. For instance, what are the latest keywords related to your website that people use to search for products or services you are offering? The answer to this question would definitely give you an insight into the visitors’ mindset and help you boost your website traffic. Here are some of the topmost online trends for the year 2011.

Search Engine Optimization: A term less known a few of years back has become the buzzword of internet marketing. Considering the way page-rank is evaluated by popular search engines such as Google and Yahoo, search engine optimization is something that a website simply cannot do without. SEO experts anticipate a surge in this technique, with more and more businesses looking to optimize their websites for the top page on search engines.

Google has recently incorporated its real-time keyword search technique, where all users have to do is begin typing the keywords and the search engine prompts with several related phrases. How this technique is going to benefit online businesses is yet to be seen. However, such tactics are sure to take SEO to a new level.

In any case, SEO experts suggest that both new start ups as well as pros should to stick to the basics of SEO, as usual. Even if the trends in SEO are likely to change, the basics of optimization still remain the same. For instance, a page stuffed with keywords and no relevant content will still be ignored by search engines. So, simply going with the trend is not going to help and you need to be smart about it. If you are looking to spread your business beyond Destin, SEO services can help you tap into this amazing feature of internet marketing.

Mobile Web: This is probably one of the most volatile technologies of the 21st century, with newer handheld devices coming in the market almost every week. The surge in the number of people owning smartphones and other such devices can be taken as an indicator on how big mobile web is going to be. It is predicted by experts that in 2011 those looking to replace their mobile handsets are more likely to go in for smartphones instead of conventional handsets. From Google Nexus One to iPhone and Nokia series, the list simply seems to go on.

Every handheld device today comes with facility to browse the internet as well as apps that allow you to shop online, check your emails and social networking accounts, and so on. Well, considering this if your website is not optimized to be viewed on a mobile device, you are bound to lose a substantial amount of traffic as well as potential customers.

Social Media: The next phenomenon that has taken the world by storm is social networking. The way it is influencing online businesses is something that even experts are looking to explain. FaceBook and Twitter together has more than 600 million users worldwide, and that’s a lot of web traffic which simply cannot be ignored. A new optimization technique that could actually take your business to a new level is connecting your website through these social networking sites.

The best way to do this is to contact SEO experts in Destin. SEO services are skilled at studying the market and analyzing the most practical way of optimizing your website for search engines. They would carefully go through your website and suggest ways of making changes, including how to utilize social networking to your benefit.

How could Web application (in)security affect me?

Nearly 55 percent of all vulnerability disclosures in 2008 affected web applications.

Web applications have become the major hunting grounds for cyber criminals who quite rightly view them as low hanging fruit. Just as building new motorways improves access for traditional burglars and car thieves, web applications’ internet accessibility literally delivers them to the hackers’ doors.

For some time now, cyber crime has simply been another arm of organised crime. And organised crime is pouring a substantial portion of its vast resources into cyber crime … because the return on investment is very high.

Organised crime goes to great lengths to get its hands on any information – and the more confidential it is, the better. Once they’ve hacked into an application, they can either make use of it themselves or sell it on to others. They can also take control of the various resources such as servers and databases that house that information and turn a profit from that as well.

Having gained control of your computing power by exploiting vulnerabilities and adding code to your application, they add your power to their existing haul and create botnets – a global network of robots reporting to their master command-and-control node – which can be directed to attack other organisations, or sold to other criminals who, once they hold enough power, can orchestrate denial of service attacks.

No longer is it enough for these criminals to boast of their hacking prowess; these days it’s all about the money. Given that a properly engineered denial of service attack is powerful enough to bring down pretty much any global multi-national corporation or, in fact, any small country and take them off-line for the duration, this is not about bragging rights, it’s extortion. It is money-motivated from start to finish.

Because all information and all computing power is grist to the mill for the criminals, no company is too small and certainly no company is too big to be targeted. And as the security in large enterprises is often no better than small entities, size is truly no barrier to the criminals.

And no business can afford the consequences of a security breach. At the very least, mismanaging confidential information almost always leads to reputational damage. Reputational damage leads to departure of existing clients as well as difficulty attracting new business – a situation that can go on for many years. There are obvious bottom line implications to those consequences; in the most extreme cases, businesses can go under.

According to IBM’s X-Force 2009 Mid-Year Trend and Risk Report, the predominant risks to web applications are from cross-site scripting, SQL injection and file include vulnerabilities.

Cross-site scripting vulnerabilities occur when web applications do not properly validate user input, thus allowing criminals to embed their own script into a page the user is visiting. This script can steal confidential information or exploit existing vulnerabilities in the users web browser. Cross-site scripting vulnerabilities are typically exploited in phishing attacks by sending users a malicious link to a page in a legitimate domain name via email. The criminals get high returns because users trust the familiar domain name they are visiting and thus trust the links (created by the criminals) therein.

SQL injection vulnerabilities are also about improperly validated user input, but in this case that input includes SQL statements that are executed by a database, giving attackers access to that database to read, delete and modify sensitive information (like credit card data) as well as embedding code into the database allowing attacks against other visitors to the web site.

File-include vulnerabilities occur when the application is forced to execute code from a non-validated remote source, allowing criminals to take over the web application remotely. This category includes some denial-of-service attacks as well as techniques that allow criminals direct access to files, directories, user information and other components of the web application.

Facilitating all these kinds of attacks is the fact that many web sites contain some code to support various features and functions which inadvertently introduces vulnerabilities.

Russian roulette, anyone?