Tag Archives: websites
What Is Search Engine Optimization? An Introduction
Any business whos serious about establishing a strong web presence have to maximise the traffic and exposure from search engines because they are capable of driving millions of potential customers to a business. Search engine optimisation (SEO) refers to the methods and techniques that can improve a websites ranking (or visibility) on search engine results. There is a whole industry devoted to SEO.
To understand search engine optimisation, one must first understand how search engines compile their results.
How do search engines generate search results
Search engine companies have created computer programs that robotically scan the internet and gather information on all the websites they find. These computer programs or bots are called spiders because their job is to crawl the web. These crawlers download information from each website, which are then stored in the search engines database.
When someone carries out a search, the search engine compares the search keyword(s) against the information in their database. In a fraction of a second, search engines powerful super computers search through billions of websites in their database and pick out a list that match the users criteria. Websites that are deemed most relevant are displayed at the top of the search results.
Each search engine has its own unique proprietary formula to determine relevance and the exact formulas are usually closely guarded trade secrets. It is said Googles formula contains over 200 variables. Although the exact formulas are unknown, there are a number of variables that are known to influence a websites search results ranking.
Common SEO methods
SEO companies like to divide different techniques into two broad categories: onsite SEO and offsite SEO.
Onsite SEO refers to modifications a webmaster can do to their own website to improve its search results ranking such as search engine friendly URL, effective meta tags, internal links and sitemap.
The most talked about and widely emphasised offsite SEO variable is link popularity. Virtually all SEO companies provide some form of link popularity service. Link popularity refers to the quantity and quality of a websites back links. Quality can be affected by a number of factors: whether the originating website is in the same sector, whether the link has relevant anchor text, the page rank score (PR) or link popularity of the originating website and the links visibility.
Webmaster should always try to get the best quality links and get as many of them as possible. Quantity is key but sometimes quality can be more important. For example a link coming from a highly relevant website with PR5 score could be worth more than ten PR0 links.
Multiple Web Hosting of Datacenters
What exactly does multiple web hosting of datacenters refer to and why is it there? Does it cost a lot? Is it useful to your business? Is it something you should look into? Find out today.
As everything is based on technology, there is no real need to actually know the specifics of its functions. You simply have to know about the basics, like what a particular software or practice or program does, why it would be essential and how it could help you?
Naturally, it wouldn’t be enough just to know that it’s there; you need to find out why it is used and what it could do to reduce costs, improve your overall business and your life.
This would be especially true when it comes to multiple web hosting of datacenters. If your business happens to be online, you probably already have a service for web hosting. In general, a service of web hosting refers to a kind of online hosting service which lets organizations and individuals create a personal website that can be accessed via the internet.
Web hosts refer to companies which offer web server space for their clients along with internet connections through data servers. These web hosts are also able to offer internet connections and datacenter space for servers near their actual datacenters. This would be known as web collocation, and allows for multiple web hosting of datacenters.
In general, multiple web hosting of datacenters can affect the overall speed of accessed websites. Aside from small percentages of big companies of web hosting all over the world, the majority of companies of web hosting that are located in the United States of America offers local business services. Several of the biggest datacenters can be found in the U.S. and a lot of these companies of web hosting make use of their personal dedicated servers.
Several overseas websites and businesses use U.S. company services. Unfortunately, their websites load slower and they lack in overall performance. Because of this, businesses that target local customers often times make use of providers of web hosting that also use small local datacenters that are unreliable.
Multiple web hosting of datacenters can be seen as solutions to outsourcing. A lot of companies of web hosting relocate their personal servers to brand new datacenters. No matter which company you opt for to offer your website or business with multiple web hosting of datacenters, they will still be responsible for website administration along with any problems that might come about. However, brand new datacenters in themselves will offer bandwidth, server space, electricity, and routing.
Keep in mind that multiple web hosting for datacenters has nothing to do with reselling. Companies of web hosting that opt to mover personal servers to such datacenters will still be the owners of their personal servers, along with good percentages of the switches and routers which connect servers to a datacenter’s connections to the World Wide Web.
by Loren Allen