Tag Archives: websites

Link Building Stategies (Page 1 of 2)

If you have found this article you are most likely aware that effective link building is the most important statistic search engines compare when ranking web sites. Search engines rank sites on importance, and how better to show importance than willfully being referred by other websites in the form of a link? Keep in mind that incoming links are the most important factor when ranking websites but not the only factor! Use the following link building strategies to ensure your website effectively receives sustainable traffic:

Article Writing and Submission

Writing articles is our number one recommendation when building one way, incoming links. By writing an article related to your website’s content and placing your link on it, you are not only building incoming links but also getting the attention of your targeted audience that are reading your articles. There are thousands of article distribution services as well publishers that feed on quality content and want nothing more to place your article and link on their site. Since the information in the articles can be redistributed, your article and link will be redistributed for years to come. For best exposure we recommend finding a reasonably priced submission service or program to take care of most of the leg work!

Forum, Blog, and Profiles

Do you participate in any online communities? Most allow or even force you place a profile or signature. Many of these also allow you to insert a link to a website of your choice. This link also serves multiple purposes. Search engines recognize this link as a one way link and you also will get curious visitors from the site the link was initially posted. Now be careful with this! You need to follow the rules of the website your link is being posted at. If it is against the website’s policies to post your link it is illegal for you to do so and can cause serious issues with your website and business if escalated.

Reciprocal Link Exchange

When related websites exchange links it is called reciprocal linking. Although not as beneficial as one way linking, this is a common and free way to obtain more links from related websites and is mutually beneficial to both websites. Webmasters should always keep in mind that linking to a website that is banned or being penalized by search engines may have a negative effect on their own website. For this reason, if linking to other websites, please monitor your link partners to ensure you are not a victim of these penalties.

Quality Content

Google’s number one recommendation for improving your position in their search engine is quality content. A common reason why websites fail in the marketing world is because their websites do nothing more then sell products. People as well as search engines don’t want anything to do with these websites. Information gathered by researching the topic and related topics will pull links and traffic, then you are able to offer them your products and services.

Link Building Stategies (Page 1 of 2)

If you have found this article you are most likely aware that effective link building is the most important statistic search engines compare when ranking web sites. Search engines rank sites on importance, and how better to show importance than willfully being referred by other websites in the form of a link? Keep in mind that incoming links are the most important factor when ranking websites but not the only factor! Use the following link building strategies to ensure your website effectively receives sustainable traffic:

Article Writing and Submission

Writing articles is our number one recommendation when building one way, incoming links. By writing an article related to your website’s content and placing your link on it, you are not only building incoming links but also getting the attention of your targeted audience that are reading your articles. There are thousands of article distribution services as well publishers that feed on quality content and want nothing more to place your article and link on their site. Since the information in the articles can be redistributed, your article and link will be redistributed for years to come. For best exposure we recommend finding a reasonably priced submission service or program to take care of most of the leg work!

Forum, Blog, and Profiles

Do you participate in any online communities? Most allow or even force you place a profile or signature. Many of these also allow you to insert a link to a website of your choice. This link also serves multiple purposes. Search engines recognize this link as a one way link and you also will get curious visitors from the site the link was initially posted. Now be careful with this! You need to follow the rules of the website your link is being posted at. If it is against the website’s policies to post your link it is illegal for you to do so and can cause serious issues with your website and business if escalated.

Reciprocal Link Exchange

When related websites exchange links it is called reciprocal linking. Although not as beneficial as one way linking, this is a common and free way to obtain more links from related websites and is mutually beneficial to both websites. Webmasters should always keep in mind that linking to a website that is banned or being penalized by search engines may have a negative effect on their own website. For this reason, if linking to other websites, please monitor your link partners to ensure you are not a victim of these penalties.

Quality Content

Google’s number one recommendation for improving your position in their search engine is quality content. A common reason why websites fail in the marketing world is because their websites do nothing more then sell products. People as well as search engines don’t want anything to do with these websites. Information gathered by researching the topic and related topics will pull links and traffic, then you are able to offer them your products and services.

Protect your website with your ethical hacking knowledge

The first cause for websites being hacked is the lack of knowledge of their webmasters.

Hackers or even wannabe hackers can modify your website home page, steal your website profits and fame by just using ready to be downloaded exploits published into trusted and untrusted internet security portals.

Whether you have a basic knowledge of web site publishing or you are an experienced webmaster the only thing to protect yourself from hackers attacks is ethical hacking.

Ethical hacking means understanding your enemy mind, skills, intentions and strength, up to take the successful countermeasures that will save your daily hard job into developing a successful and trusted web platform.

Image damages causing shareholders and customers complaints, not to mention 6 figures money loss, is what led many big corporations to hire dozens of ethical hackers to keep their networks and web site safe from “bad” hackers.

In this article I am going to focus on the following two questions: What do ethical hackers do? What can I do to protect my website if I am not an ethical hacker?

The first step taken by hackers, should they be ethical or evil, is to scan your web application for known vulnerabilities. This can be achieved through a penetration testing process that can be manual or automated by some programs and scripts. This is the most important and crucial task in every attack attempt. And this is what an ethical hacker can’t fail.

The second step is to get a working exploit to take advantage of the vulnerability found in step 1. Here is where protection and fixes should take place to *prevent* the attack and not to just cure after the disaster. Ethical hackers in this case would be able to modify source codes to cover the holes or just reduce the success rate of the attack dramatically.

I would strongly advise to work on the first step since it is the most simple to master whether you’re not expert into security field or you just don’t have enough money to hire an experienced ethical hacker.

Internet security knowledge is what can save your site with a very cheap price. At the most basic level this can be achieved by keeping yourself informed on your websites scripts well-known vulnerabilities, available patches and security best practices.

Moreover the understanding of basic attacking vectors like Cross site scripting or SQL Injection will keep you safe from a big number of wannabe hackers that you will be able to defeat…with your knowledge! So next time you will see some suspicious activity in your website log you will be laughing at it, since not a dummy tool but your own knowledge as ethical hacker will be protecting you.