Tag Archives: website design

What Web Marketing Can Do for Your Business

With the continuous evolution of the internet and exponential growth in the number of users everyday, most businesses now consider web marketing part of their major marketing plans. Web marketing means more potential clients and contacts which translates into more sales or funding.

There is an ever-increasing number of technology providers on the internet that offer much-needed Web 2.0 technologies tailored for all kinds of organizations, even for nonprofits. The costs of these applications and services are now within anyone’s budget. Providers also offer to handle the website creation from website design to its multi functions.

So what are the benefits of being part of the web marketing community?

Cost Efficiency
In these times of fluctuating economies, every cent counts. Although setting up a website and its accompanying functions may initially cost a considerable amount, the long-term benefits more than return the investments. News and updates pages incorporated in your website design saves cash that would have been spent on printing cost and postage for hardcopy newsletters and promotional mail.

Time Efficiency
Constituents, clients and donors appreciate getting information on time. Logging on to your organization takes only a few seconds compared to time spent in calling your office or waiting for the quarterly hardcopy newsletter and financial report. Web marketing is real time marketing with immediate results.

An online database of clients and suppliers can also be part of your website design. This database makes for quicker file retrieval, immediate profile updates, as well as on-time status reports. Your staff can more efficiently and more quickly connect people you do business with.

More Global Audience
Through internet marketing, organizations have access to a wider audience, can reach more prospective clients, and gain more global visibility. Supporters can come from just about any patch of the globe—from Africa to Asia—virtually holding hands across space and time for a common goal.

More Community Participation
Believe it or not, internet marketing also means being part of a social network. Community participation and support radically increases when your organization is part of an online social community. Clients, suppliers, donors, and beneficiaries have a common cyber lounge where they can exchange ideas. They are not just names in a list or database, they are very real people who not only contribute financial success but also give their very selves. So be sure to sign up with a popular social network and a make its widget part of your website design. This is web marketing with a social face.

More Money Coming In
Where more people participate and engage, the possibility of more sales or fund donations is not far behind. When people are informed, listened to, and given value through an organization’s website that they can access any time, they are more than willing to do business or donate. They also become your internet marketing evangelists, declaring the profitability of doing business with your organization.

If your organization still isn’t on the cyberspace map at this time, you’re organization is definitely in the dark ages. At the rate internet marketing is growing each day, more and more organizations are discovering the profitability of web marketing. Maximizing your website design by incorporating contact email address, social network widgets, and online databases will surely yield positive results and sales.

How to Find a Reliable Website Design Company

The Internet has opened the gateway to world-wide communication. Having a solid website for your business can expand your clientele from local to global. It allows your business to remain open for twenty-four hours, reaching every possible customer anywhere in the world at any time. This makes finding a reliable website design company of utmost importance when considering the global image of your business. At CODANK, a Charlotte based web design company, we work closely with prospective clients to make sure we understand the design services, or web development services, they need to promote their business model. There are three important aspects to finding a website design company that will portray your business in an accurate, eye-catching way.

Credentials:
The first thing to look for when searching for a reliable website design company are the credentials of the web design team. Check out their website. If you aren’t impressed by the web design firm’s own website, it’s hard to gauge how well they portray their clients’ businesses on the web. Being impressed by their website doesn’t mean you have to approve of its style—just make sure the necessary website components are there. They should have, at a minimum, an “about” section (who are they and what do they do?), a content section (including blogs, some type of portfolio, and some stats about their company), and contact information. They should also have a site that is eye-catching and alluring, but also easy to access and comprehend. Funky icons and excessive coloring may mean that they care more about pizzazz and not enough about making websites user friendly.

After looking at the web design company’s site, you should be sure that they offer after sales support. This means that they will work hard to ensure that you are 100% satisfied with your website after its creation. They should offer regular updates and edits to your site as your business continues to grow. They should also respond to your suggestions in a timely manner. If the company does not offer after sales support, you might as well be making the website yourself using a free template. You are paying this company to make a solid website for your company; therefore the site should meet your every need. Remember, this is website represents your business on a global scale. It should portray your business exactly as you see fit.

Once in contact with the website design team, make sure that they ask lots of questions about your business. Their job is to portray your business model in your image. They may know how to create the most important pieces of a website, but you know exactly how you want your site to look and what information is vital to your business model. A good website design team, therefore, will work directly with you to ensure complete satisfaction.

Portfolio:
As I said before, when checking out the website design company’s website you should find some sort of portfolio. Who have they worked with before? What other websites have they produced? It’s important that they have unique, varied designs for each of their client’s websites. You want to make sure that they approach your business’ site from a new angle; having a unique brand for your business is key to getting lots of website traffic and drawing in lots of customers. Also, make sure they create websites from scratch. You want your business to have an original website, not one designed from a template. The design firm’s portfolio should showcase the website design firm’s ability to create original, varied websites for each of their clients.

References:
Make sure you ask for a list of client names and numbers and find out what this company has done in the past. Call previous clients and ask about customer service. The website design firm should be reliable in terms of meeting your needs. They should communicate openly with you, even if you know nothing about web design. As I mentioned before, they should also heed your suggestions and revisions. If you like their work and if their previous clients assure you they are reliable, they could be the company for you.

If you are currently searching for a reliable and reputable design team, contact CODANK.
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.

How to Find a Reliable Website Design Company

The Internet has opened the gateway to world-wide communication. Having a solid website for your business can expand your clientele from local to global. It allows your business to remain open for twenty-four hours, reaching every possible customer anywhere in the world at any time. This makes finding a reliable website design company of utmost importance when considering the global image of your business. At CODANK, a Charlotte based web design company, we work closely with prospective clients to make sure we understand the design services, or web development services, they need to promote their business model. There are three important aspects to finding a website design company that will portray your business in an accurate, eye-catching way.

Credentials:
The first thing to look for when searching for a reliable website design company are the credentials of the web design team. Check out their website. If you aren’t impressed by the web design firm’s own website, it’s hard to gauge how well they portray their clients’ businesses on the web. Being impressed by their website doesn’t mean you have to approve of its style—just make sure the necessary website components are there. They should have, at a minimum, an “about” section (who are they and what do they do?), a content section (including blogs, some type of portfolio, and some stats about their company), and contact information. They should also have a site that is eye-catching and alluring, but also easy to access and comprehend. Funky icons and excessive coloring may mean that they care more about pizzazz and not enough about making websites user friendly.

After looking at the web design company’s site, you should be sure that they offer after sales support. This means that they will work hard to ensure that you are 100% satisfied with your website after its creation. They should offer regular updates and edits to your site as your business continues to grow. They should also respond to your suggestions in a timely manner. If the company does not offer after sales support, you might as well be making the website yourself using a free template. You are paying this company to make a solid website for your company; therefore the site should meet your every need. Remember, this is website represents your business on a global scale. It should portray your business exactly as you see fit.

Once in contact with the website design team, make sure that they ask lots of questions about your business. Their job is to portray your business model in your image. They may know how to create the most important pieces of a website, but you know exactly how you want your site to look and what information is vital to your business model. A good website design team, therefore, will work directly with you to ensure complete satisfaction.

Portfolio:
As I said before, when checking out the website design company’s website you should find some sort of portfolio. Who have they worked with before? What other websites have they produced? It’s important that they have unique, varied designs for each of their client’s websites. You want to make sure that they approach your business’ site from a new angle; having a unique brand for your business is key to getting lots of website traffic and drawing in lots of customers. Also, make sure they create websites from scratch. You want your business to have an original website, not one designed from a template. The design firm’s portfolio should showcase the website design firm’s ability to create original, varied websites for each of their clients.

References:
Make sure you ask for a list of client names and numbers and find out what this company has done in the past. Call previous clients and ask about customer service. The website design firm should be reliable in terms of meeting your needs. They should communicate openly with you, even if you know nothing about web design. As I mentioned before, they should also heed your suggestions and revisions. If you like their work and if their previous clients assure you they are reliable, they could be the company for you.

If you are currently searching for a reliable and reputable design team, contact CODANK.
CODANK is a top rated Web Design and Internet Marketing firm located in Charlotte, NC. We are dedicated to providing the highest quality, cost effective custom software development services, delivering a broad range of business consulting and outsourcing services.