Tag Archives: website design

Website Redesign – When Your Website Badly Need It

Functionality and attractiveness are the two main factors that set apart a good website design from a poor one. Surfers will start making assumptions about your organization within seconds of visiting your website. If they can’t find anything attractive, they will certainly move on to other sites. To avoid it you should ask yourself whether your site is still functional and attractive. If it is not, then it is time for redesigning. Forix is a best website design company in oregon providing portland web design in affordable prices. These following tips will help you find it.

Older than 2 years: Staying ahead of the competition is important to win the game, so make sure your site is always fresh. Avoid overuse of trendy elements or else you should be ready to change them when fashions do change. Some of the hot design elements of 2009 are starting to look outdated now. Constantly review and update your site, just like updating the services or products you are selling.

Old content: Content is the king here. There is no point in spending all your time, money and resources on creating those brilliant designs without unique and original content, which would lead to conversations. If your content is too old, you will have to suffer in the ever-competitive online market and it also affects your search engine ranking. Websites with a lot of content will easily beat a website with a limited amount of content. Expose your visitors with new information all the time. By integrating a good CMS, you can update picture, text, keywords and add new pages without the help of web designers.

People leaving the site quickly: Your site must be easy and attractive for your visitors to stay and explore. It will probably result in a download, purchase or an inquiry. However, when people are leaving your site pretty quickly, you should find where you are lacking and should work in that area. Watch the conversational paths on your site using analytic tools like Google Analytics. It will help, when you come to redesign the site.

Ignored by search engines: Search Engine Optimization is important for the success of any website. The design of your site should boost its performance in the Search Engine Raking Pages. SEO friendly changes can help your site perform well. If it doesn’t work out, you will have to go back to scratch.

Watch your competitors: Your competitors’ sites can provide you a clue. If your main competitors have modified their sites by adding new features, making them easy to navigate or if some of them are witnessing improvements in the performance with search engines, then it is time for you to think of similar changes. Analyze the new ideas incorporated by them and find out whether similar ones would improve your visitors’ experience. To create a better site, you should learn from their mistakes.

Before redesigning your website, find the things that work and don’t attempt to change them. Retain them and build on it. Website redesign can have a negative impact on your search engine’s ranking and conversation, if you are not careful. A good web designer can deliver it for you. Start your work with an expert!

Website Redesign – When Your Website Badly Need It

Functionality and attractiveness are the two main factors that set apart a good website design from a poor one. Surfers will start making assumptions about your organization within seconds of visiting your website. If they can’t find anything attractive, they will certainly move on to other sites. To avoid it you should ask yourself whether your site is still functional and attractive. If it is not, then it is time for redesigning. Forix is a best website design company in oregon providing portland web design in affordable prices. These following tips will help you find it.

Older than 2 years: Staying ahead of the competition is important to win the game, so make sure your site is always fresh. Avoid overuse of trendy elements or else you should be ready to change them when fashions do change. Some of the hot design elements of 2009 are starting to look outdated now. Constantly review and update your site, just like updating the services or products you are selling.

Old content: Content is the king here. There is no point in spending all your time, money and resources on creating those brilliant designs without unique and original content, which would lead to conversations. If your content is too old, you will have to suffer in the ever-competitive online market and it also affects your search engine ranking. Websites with a lot of content will easily beat a website with a limited amount of content. Expose your visitors with new information all the time. By integrating a good CMS, you can update picture, text, keywords and add new pages without the help of web designers.

People leaving the site quickly: Your site must be easy and attractive for your visitors to stay and explore. It will probably result in a download, purchase or an inquiry. However, when people are leaving your site pretty quickly, you should find where you are lacking and should work in that area. Watch the conversational paths on your site using analytic tools like Google Analytics. It will help, when you come to redesign the site.

Ignored by search engines: Search Engine Optimization is important for the success of any website. The design of your site should boost its performance in the Search Engine Raking Pages. SEO friendly changes can help your site perform well. If it doesn’t work out, you will have to go back to scratch.

Watch your competitors: Your competitors’ sites can provide you a clue. If your main competitors have modified their sites by adding new features, making them easy to navigate or if some of them are witnessing improvements in the performance with search engines, then it is time for you to think of similar changes. Analyze the new ideas incorporated by them and find out whether similar ones would improve your visitors’ experience. To create a better site, you should learn from their mistakes.

Before redesigning your website, find the things that work and don’t attempt to change them. Retain them and build on it. Website redesign can have a negative impact on your search engine’s ranking and conversation, if you are not careful. A good web designer can deliver it for you. Start your work with an expert!

What Web Marketing Can Do for Your Business

With the continuous evolution of the internet and exponential growth in the number of users everyday, most businesses now consider web marketing part of their major marketing plans. Web marketing means more potential clients and contacts which translates into more sales or funding.

There is an ever-increasing number of technology providers on the internet that offer much-needed Web 2.0 technologies tailored for all kinds of organizations, even for nonprofits. The costs of these applications and services are now within anyone’s budget. Providers also offer to handle the website creation from website design to its multi functions.

So what are the benefits of being part of the web marketing community?

Cost Efficiency
In these times of fluctuating economies, every cent counts. Although setting up a website and its accompanying functions may initially cost a considerable amount, the long-term benefits more than return the investments. News and updates pages incorporated in your website design saves cash that would have been spent on printing cost and postage for hardcopy newsletters and promotional mail.

Time Efficiency
Constituents, clients and donors appreciate getting information on time. Logging on to your organization takes only a few seconds compared to time spent in calling your office or waiting for the quarterly hardcopy newsletter and financial report. Web marketing is real time marketing with immediate results.

An online database of clients and suppliers can also be part of your website design. This database makes for quicker file retrieval, immediate profile updates, as well as on-time status reports. Your staff can more efficiently and more quickly connect people you do business with.

More Global Audience
Through internet marketing, organizations have access to a wider audience, can reach more prospective clients, and gain more global visibility. Supporters can come from just about any patch of the globe—from Africa to Asia—virtually holding hands across space and time for a common goal.

More Community Participation
Believe it or not, internet marketing also means being part of a social network. Community participation and support radically increases when your organization is part of an online social community. Clients, suppliers, donors, and beneficiaries have a common cyber lounge where they can exchange ideas. They are not just names in a list or database, they are very real people who not only contribute financial success but also give their very selves. So be sure to sign up with a popular social network and a make its widget part of your website design. This is web marketing with a social face.

More Money Coming In
Where more people participate and engage, the possibility of more sales or fund donations is not far behind. When people are informed, listened to, and given value through an organization’s website that they can access any time, they are more than willing to do business or donate. They also become your internet marketing evangelists, declaring the profitability of doing business with your organization.

If your organization still isn’t on the cyberspace map at this time, you’re organization is definitely in the dark ages. At the rate internet marketing is growing each day, more and more organizations are discovering the profitability of web marketing. Maximizing your website design by incorporating contact email address, social network widgets, and online databases will surely yield positive results and sales.