Tag Archives: web hosting
Considerations for Your Website as Your Business Grows (Page 1 of 2)
It is the dream of most business owners and entrepreneurs that their business will grow over time and become a success. In the growth process, your business and web hosting needs may change. These changes can be a challenge to manage. Often expanding operations or venturing into new avenues of business is a matter of taking advantage of opportunities. Sometimes you can plan carefully and structure the timing; however, more often business find themselves thrown headlong into a situation where they suddenly have a rush of business and have to figure out a way of handling it. Planning the structure of your website and hosting package can help you cope with the changes as they happen.
Start with the Basics
As a start-up business, one of your priorities is keeping efficiency up and costs low. Your best option is to select a shared hosting package with a reputable service provider. Do an online search for different hosting providers. Read the customer reviews and find out what type of products they have to offer. It is not recommended that you select a free hosting package. Often these have limited customer service and support and they don’t allow you upgrade when needed. A good hosting provider should have entry-level packages as well as more advanced packages that you can migrate to when needed.
Key Things to Look for in a Hosting Package
One of the most important aspects of a hosting package is the customer support that is offered. A quick phone call to the support desk will quickly show how knowledgeable the support staff are. They should be able to provide you with technical information and advice regarding your web hosting package. You should then consider upgrade options. How easy is it for you to migrate from a basic starter package to a more advanced hosting option? Are there penalties involved? Are there different hosting requirements that you will need to incorporate into the design of your website? Do you have to use specific scripts? The last consideration is website security. Even on a basic hosting package, you will want to know that a level of security is maintained on the server.
When Do You Consider Upgrading?
One of the factors that determines what type of hosting package you choose is the amount of data or bandwidth that you require. Starting out, your website will probably be quite small. Unless you are going straight into e-commerce, it will probably be just a corporate or marketing-type website that profiles your company. As your business grows, you may want to add features such as a blog, forum, chat facility or various article posts. These features usually add quite significantly to the data requirements of your website. You may then need to upgrade to a larger package that can accommodate these features. If you decide to launch a full scale e-commerce site, you will probably have specific hosting requirements. Many web hosting providers have detailed e-commerce hosting packages available for businesses. If your business gets to the size where you want to have a dedicated server then you want to be with a hosting provider that can facilitate the transition without there being too much disruption to the uptime of your website. You may consider a dedicated server when you have specific hosting requirements. When you want greater control over your website and server or want to use specific scripts, a dedicated server is a good choice. You may also decide that you want improved security for your website that you can only get from a dedicated server. You can then upgrade your hosting package as needed.
How to promote your web hosting company?
There are various ways to promote your web hosting company. For this you should need to mention the name of your city and the state and the province in the beginning of your website. If you add these words along with your service keywords then it will definitely act as a promotion for your web hosting company.
In the Contact page of your website have the full address along with the country as well as the postal code. If you have all the information here then it will be easier for the local search engines and the directories to add your site and it will be a good promotion for your company.
In the About page you should include the state or the province name and the city and the country name. This would not only promote your business but also assure the website owners that they are doing business with a company having a proper address to verify.
Create accounts in Google so that you can list your company in the Googles Local Business Center. Identify your location in the Google Maps too. Other search engines where you should register yourself is the MSN Live Search where you can just click on the Help link, get the form and add the listing. Yahoo! Local is another good search engine where you can go to the Add a New Business page and add your company.
Other than the search engines, those of you who want to promote their web hosting company should give an advertisement in the yellow pages with the company name and the domain name. The local newspapers, your own vehicle, the giveaways are other avenues where you can provide the advertisement of your company. In the visiting card of your company as well as the company letterheads, mention the domain name along with the name of your company to attract the attention of the public.
Attending the networking events such as visiting the Chamber of Commerce and the trade shows would also be beneficial in promoting your web hosting business. The Meetup.com meetings for entrepreneurs can also be beneficial for you as they provide good business opportunities.
How to promote your web hosting company?
There are various ways to promote your web hosting company. For this you should need to mention the name of your city and the state and the province in the beginning of your website. If you add these words along with your service keywords then it will definitely act as a promotion for your web hosting company.
In the Contact page of your website have the full address along with the country as well as the postal code. If you have all the information here then it will be easier for the local search engines and the directories to add your site and it will be a good promotion for your company.
In the About page you should include the state or the province name and the city and the country name. This would not only promote your business but also assure the website owners that they are doing business with a company having a proper address to verify.
Create accounts in Google so that you can list your company in the Googles Local Business Center. Identify your location in the Google Maps too. Other search engines where you should register yourself is the MSN Live Search where you can just click on the Help link, get the form and add the listing. Yahoo! Local is another good search engine where you can go to the Add a New Business page and add your company.
Other than the search engines, those of you who want to promote their web hosting company should give an advertisement in the yellow pages with the company name and the domain name. The local newspapers, your own vehicle, the giveaways are other avenues where you can provide the advertisement of your company. In the visiting card of your company as well as the company letterheads, mention the domain name along with the name of your company to attract the attention of the public.
Attending the networking events such as visiting the Chamber of Commerce and the trade shows would also be beneficial in promoting your web hosting business. The Meetup.com meetings for entrepreneurs can also be beneficial for you as they provide good business opportunities.