Tag Archives: web development

The Role of Front-End Web Development

In website development the role of ‘front-end web developer’ (and sometimes referred to as ‘client-side’ or ‘UI’ developer) is a relatively recent addition to web development teams, originating and still most prevalent within digital marketing agencies (although also growing in popularity within internal website development teams).

The term ‘front-end’ in the context of web development is most commonly used to refer to anything which you can see and interact with on a website, all of which is provided to the visitor’s browser as static code (in HTML, CSS, and JavaScript). This display markup and code is then processed on that computer rather than backend or middle-tier technology (most commonly .NET, PHP, or Python) which is processed on the web server rather than locally.

Unlike the more technical back-end or middle-tier development roles, front-end development most often requires more creative and artistic qualities (including the use of PhotoShop and Illustrator) as well as an intimate knowledge in HTML, CSS, and JavaScript. Front-end web developers most commonly slot in-between an agency’s creative and technical teams: advising creatives and designers on user interface, usability, and accessibility whilst also later developing the finalized designs into cross-browser compatible and fast-loading web application front-ends which are then integrated into the technical team’s backend development.

The key technical challenges that front-end developers should be competent in addressing are in ensuring that front-end web development is not only pixel-perfect to the final designs, but that it is also consistent across all browsers. In particular the way that Microsoft’s Internet Explorer browsers render websites can often differ considerably to other internet browsers – particularly older versions (IE6 for example is still commonplace despite being ten years old) which do not support more modern front-end technologies such as HTML5 or CSS3.

In short a front-end developer should at a minimum, be an expert in developing in HTML, CSS, and JavaScript; capable of using the newer techniques afforded by the recent adoption of HTML5 and CSS3 but without ignoring less-capable internet browsers. They should be able to develop efficient and optimized code and graphical elements which will download and display the website quickly, and in a fashion that individuals will be able to interact with and use, regardless of their hardware and software choices, and the capabilities of their individual machine.

This role has become more prevalent in recent years as the roles of web developers have become more segregated: a PHP developer, for example, will not necessarily be able to produce a front-end for the website they are developing which will display correctly, and a designer or creative may not know the first thing about front-end coding. There is no doubt that there are highly talented individuals out there who are capable of doing all three: from design, to front-end and back-end development, but those individuals are few and far between and generally aren’t as talented in all three areas as three specialists would be.

Manchester in the UK has become a hug of digital and web-based creativity: with well over a hundred digital and marketing agencies in the city-center alone . With a rich heritage of creativity as well as Northern England (cheap!) costs, it is unsurprising that more and more ‘web shops’ are appearing within Manchester and more will follow as the BBC moves to Manchester before the Olympic Games and more London-based agencies realize how important Manchester is becoming.

The Role of Front-End Web Development

In website development the role of ‘front-end web developer’ (and sometimes referred to as ‘client-side’ or ‘UI’ developer) is a relatively recent addition to web development teams, originating and still most prevalent within digital marketing agencies (although also growing in popularity within internal website development teams).

The term ‘front-end’ in the context of web development is most commonly used to refer to anything which you can see and interact with on a website, all of which is provided to the visitor’s browser as static code (in HTML, CSS, and JavaScript). This display markup and code is then processed on that computer rather than backend or middle-tier technology (most commonly .NET, PHP, or Python) which is processed on the web server rather than locally.

Unlike the more technical back-end or middle-tier development roles, front-end development most often requires more creative and artistic qualities (including the use of PhotoShop and Illustrator) as well as an intimate knowledge in HTML, CSS, and JavaScript. Front-end web developers most commonly slot in-between an agency’s creative and technical teams: advising creatives and designers on user interface, usability, and accessibility whilst also later developing the finalized designs into cross-browser compatible and fast-loading web application front-ends which are then integrated into the technical team’s backend development.

The key technical challenges that front-end developers should be competent in addressing are in ensuring that front-end web development is not only pixel-perfect to the final designs, but that it is also consistent across all browsers. In particular the way that Microsoft’s Internet Explorer browsers render websites can often differ considerably to other internet browsers – particularly older versions (IE6 for example is still commonplace despite being ten years old) which do not support more modern front-end technologies such as HTML5 or CSS3.

In short a front-end developer should at a minimum, be an expert in developing in HTML, CSS, and JavaScript; capable of using the newer techniques afforded by the recent adoption of HTML5 and CSS3 but without ignoring less-capable internet browsers. They should be able to develop efficient and optimized code and graphical elements which will download and display the website quickly, and in a fashion that individuals will be able to interact with and use, regardless of their hardware and software choices, and the capabilities of their individual machine.

This role has become more prevalent in recent years as the roles of web developers have become more segregated: a PHP developer, for example, will not necessarily be able to produce a front-end for the website they are developing which will display correctly, and a designer or creative may not know the first thing about front-end coding. There is no doubt that there are highly talented individuals out there who are capable of doing all three: from design, to front-end and back-end development, but those individuals are few and far between and generally aren’t as talented in all three areas as three specialists would be.

Manchester in the UK has become a hug of digital and web-based creativity: with well over a hundred digital and marketing agencies in the city-center alone . With a rich heritage of creativity as well as Northern England (cheap!) costs, it is unsurprising that more and more ‘web shops’ are appearing within Manchester and more will follow as the BBC moves to Manchester before the Olympic Games and more London-based agencies realize how important Manchester is becoming.

Everything You Need to Know about Web Development

The internet is an unavoidable aspect of all of our lives now. Nearly everyone has not only a computer, but a mobile phone that can connect to the web while they’re on the go. Businesses have taken to selling their products and services online, because people want to be able to purchase things while they’re still in their pajamas in the comfort of their own homes. Even hospitals and other large corporations are turning to storing their important information online, because it’s just that much easier to access. This is why web development is booming right now – it’s an important and powerful tool available for anyone to use – just make sure you’re using it properly! Our Phoenix web development company is here to provide your small business with the very best services in the business.

In order to properly keep up with the demand for easier access, it’s impossible for companies to ignore the lure of the internet. These days, if a company wants to really succeed and be able to compete, it needs to be able to be found on the internet, mostly via proper web development – which our Phoenix web development company can provide your small business with.

Even if you don’t necessarily want to sell your products and services online, you still need to maintain a certain presence on the web, so that users can easily find you. And of course, maintaining a proper presence on the internet is one of the very best ways to advertise, both in terms of money and effectiveness. Web development is certainly one of the most potent tools you possess at any given time, and our Phoenix web development company is your small business’s greatest asset!

Choosing the best web development company can certainly be a challenging task in and of itself. There are a lot of little details that you have to keep in mind and ensure can be met in order to choose the best fit as far as a web development company for you. Our Phoenix web development company is here to guide your small business in the right direction.

Take a look at how a company performs its web development, and decide if that’s what you want. Do they make use of flashy graphics and animations? Can they ensure that a website is compatible with any and all web browser types? How do they conduct their search engine optimization? And of course, it’s worth noting how much bang you’ll get for your buck. Look at what websites they’ve developed for previous clients, and see if that’s the direction you want to go in. Don’t choose a web development company without first conducting your research!

Choosing the right web development company for your specific needs may seem daunting, but it doesn’t have to be. Nor does it have to be a challenge to get a lot of impact for the minimum amount of money.

And once you choose your web development company, don’t be afraid to speak up and make your opinions known! This is your product, and you have every right to dictate how it should look and feel. You’ll know if you’ve chosen the right web development company, because they’ll be the ones who never complain and take care of everything in a swift, efficient manner.

So if you’re looking to take your website to the next level, start by looking for a web development company that’s just as eager to do that as you are. Our Phoenix web development company is just what your small business ordered.