Tag Archives: web design

Importance of website footers

November 1, 2017   Web Hosting   No comments

Website footers are one of the most ignored elements of a site. Not many site owners give a lot of importance to them. The footer is placed at the bottom of the page and will be seen last by anyone who visits your site. This also means that it gives you one last opportunity to make the person visiting your site take some action that will be beneficial to your business before he/she leaves the page. How your footer looks is not the only thing that is important. What is also important is what it contains and how it can add to your site’s performance.

There are various elements of a website footer. Some of them are given below:

Site Map

One of the most crucial things that you should include in your website footer is links to all the important pages of your site. If your site has a form based navigational structure, then the links given in the footer can become the main navigational links for different search engines. It would be best if all of these links contain keywords that link back to the respective pages. Most sites use the footer like a small sitemap. The footer can not only have links of product and service pages but also links of other pages as well. If the footer cannot be used as a sitemap, then the site owner can at least place an HTML link of the sitemap in the footer.

Content

One of the latest trends is web design is to add a feed of the newest content of the site on the footer. It could be in the form of a blog feed, tweets, new articles added to the site or any other kind of content. Adding content on the footer has many plus points. Since it is added in the footer, it will not take away from the focus of the page and will keep the visitor’s attention on the main content of the page till he/she gets down. The other advantage is that fresh content will get added to the page if the feed is added to the footer. This will help your site from the SEO point of view.

Social Media Buttons

The world is moving towards social media and it has become very important for business and personal websites to take social media seriously. You may include your social media profile on the footer of your site. This will let your visitors share the content from your site to their other contacts.

Call to Action

A visitor to the site reaches the footer after going through all the other content of the page. At such a time, if the website does not guide the visitor, it may lose out on a potential customer. The footer will be like the user’s last chance to take any kind of action. Action could be in the form of signing forms, transactions, buying products or sending an inquiry. The call to action button can be placed on the footer.

Credibility

Many times a visitor may not know what to do after he/she has gone through the entire page and reaches the end of the page. It can sometimes help the visitor to take decisions if you have your social media icons and call to action links in the footer. Besides this, the footer can also be used to gain the trust of your visitor and build credibility. Any BBB Accreditation safety certificates, membership to industry bodies, testimonials, awards and any other such things can be placed there. If these are put in the footer, it will help your visitor take a decision about your site if he/she has any doubts.

Contact Information

Your contact information is another vital thing that can be placed in the footer. The contact information will help to convince your visitor that the website is real and not a hoax.

Legal Information

A good footer will also have any legal information about the company. Things like the disclaimer, privacy policy, legal declaration, information regarding copyright can all be placed in the footer of the site.

A footer is a very important aspect of the site. It not only contains legal information regarding the site but can also be used to highlight any other important aspect of the site. Ignoring the footer of the site can take away a lot of value from it. Similarly there are many other aspects of web design that cannot be ignored. As a business owner or the owner of the site, it may not be possible for you to keep all these aspects in mind when you design your site. You can get distracted by other aspects of your business development and can skip a few aspects while creating your website. That is why, it can help to hire a professional web design company who has experience in designing various websites and who will keep all the important aspects of web design in mind when creating your website for you. Since the company only designs websites and does not have to concentrate on other aspects of business development, they will be able to create your website for you keeping all your business needs in mind. This will help you take one thing off your mind and concentrate better on other aspects of business development.

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Importance of website footers

October 25, 2017   Web Hosting   No comments

Website footers are one of the most ignored elements of a site. Not many site owners give a lot of importance to them. The footer is placed at the bottom of the page and will be seen last by anyone who visits your site. This also means that it gives you one last opportunity to make the person visiting your site take some action that will be beneficial to your business before he/she leaves the page. How your footer looks is not the only thing that is important. What is also important is what it contains and how it can add to your site’s performance.

There are various elements of a website footer. Some of them are given below:

Site Map

One of the most crucial things that you should include in your website footer is links to all the important pages of your site. If your site has a form based navigational structure, then the links given in the footer can become the main navigational links for different search engines. It would be best if all of these links contain keywords that link back to the respective pages. Most sites use the footer like a small sitemap. The footer can not only have links of product and service pages but also links of other pages as well. If the footer cannot be used as a sitemap, then the site owner can at least place an HTML link of the sitemap in the footer.

Content

One of the latest trends is web design is to add a feed of the newest content of the site on the footer. It could be in the form of a blog feed, tweets, new articles added to the site or any other kind of content. Adding content on the footer has many plus points. Since it is added in the footer, it will not take away from the focus of the page and will keep the visitor’s attention on the main content of the page till he/she gets down. The other advantage is that fresh content will get added to the page if the feed is added to the footer. This will help your site from the SEO point of view.

Social Media Buttons

The world is moving towards social media and it has become very important for business and personal websites to take social media seriously. You may include your social media profile on the footer of your site. This will let your visitors share the content from your site to their other contacts.

Call to Action

A visitor to the site reaches the footer after going through all the other content of the page. At such a time, if the website does not guide the visitor, it may lose out on a potential customer. The footer will be like the user’s last chance to take any kind of action. Action could be in the form of signing forms, transactions, buying products or sending an inquiry. The call to action button can be placed on the footer.

Credibility

Many times a visitor may not know what to do after he/she has gone through the entire page and reaches the end of the page. It can sometimes help the visitor to take decisions if you have your social media icons and call to action links in the footer. Besides this, the footer can also be used to gain the trust of your visitor and build credibility. Any BBB Accreditation safety certificates, membership to industry bodies, testimonials, awards and any other such things can be placed there. If these are put in the footer, it will help your visitor take a decision about your site if he/she has any doubts.

Contact Information

Your contact information is another vital thing that can be placed in the footer. The contact information will help to convince your visitor that the website is real and not a hoax.

Legal Information

A good footer will also have any legal information about the company. Things like the disclaimer, privacy policy, legal declaration, information regarding copyright can all be placed in the footer of the site.

A footer is a very important aspect of the site. It not only contains legal information regarding the site but can also be used to highlight any other important aspect of the site. Ignoring the footer of the site can take away a lot of value from it. Similarly there are many other aspects of web design that cannot be ignored. As a business owner or the owner of the site, it may not be possible for you to keep all these aspects in mind when you design your site. You can get distracted by other aspects of your business development and can skip a few aspects while creating your website. That is why, it can help to hire a professional web design company who has experience in designing various websites and who will keep all the important aspects of web design in mind when creating your website for you. Since the company only designs websites and does not have to concentrate on other aspects of business development, they will be able to create your website for you keeping all your business needs in mind. This will help you take one thing off your mind and concentrate better on other aspects of business development.

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Tips for effective web design

October 3, 2017   Web Hosting   No comments

Web design is not simply about adding images and words to a homepage- it’s about implementing clever designs which incorporate strategy, structure, visual impact, usability and conversion elements. In this article, we look at some elements which one needs to look for in effective web design.

Usability:
Usability is probably the most important element of effective web design, as nobody wants to navigate a web page which isn’t easy to use and does not help the user to find information. When one enters a website, they are there for a purpose, and that purpose is to find information, contact the company or perhaps purchase a product. If the design of your website does not make this process simple, then users are going to look elsewhere.

Establish your website’s goals:
Well-designed websites need to be focused around specific goals. This means that you need to think about what the aim of your website is, and it needs to be easy for users to perform the action which they want to take. For example, think about including a contact form for information pages, and allow resources to be easily downloadable. Users will get frustrated if results don’t happen fast enough.

Visual Hierarchy:
Certain parts of your website are more important than others, so you need to get these parts more attention by means of visual hierarchy. You should rank elements on your website based on your business objective. More important information such as calls to action and business propositions would usually come first, while other less important information won’t be as visually prominent.

Effective writing:
Effective web design is also about incorporating effective writing which is adjusted towards users’ preferences and browsing habits. Rather than using promotional writing which is long and exaggerated, get straight to the point and use images along with your text to illustrate your message. You should also use headers to break up content so that it’s easier to read. Use language on your website which is easy to understand and keeps users hooked. As mentioned before, users don’t want to spend time searching for information on your website. They want the process to be swift and easy.

Impact:
A good website should have an impact on visitors, meaning that it incorporates clear images, uses colour smartly, and fonts which are easy to read. Always think from the user’s perspective as this will help you decide whether this is a website which you would want to visit and share.

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