Tag Archives: visitors

Essentials of Website Promotion – A Beginners Guide

When anyone starts working on a website to get a descent ranking in search engines, the very first question that comes into the mind is where to start from? The answer of this question depends upon some factors like, is it the first time the website is being optimized, does the website is dynamic, the contents are readable or not, is it for some specific region etc. In this article I will discuss only the important website promotion tips that will work for the entire range of website. To start the search engine optimization one should follow the following steps:

Keywords Selection: For any website it is important that it reaches the visitors it is meant for. The appropriate Keywords are what one should be careful about. Since your entire optimization strategy revolves around the keywords you are optimizing the website for. So it is important that you pick the most suitable keywords for every pages of your website. While selecting keywords you should check the search volume and competition of the keywords in some keywords selection tolls like Google’s Keywords Selection Tools. A keyword or Key phrase should be searchable enough to attract some visitors.

Title and Meta Tag Optimization: After selecting the appropriate keywords use it to make a suitable title. The title should not be very long and contains only keywords. A good title could be a small sentence containing two or three keywords in it, or some sort of punch line made-up of keywords. Two or three small sentences long description containing your targeted keywords are enough to define the page is all about. Keyword meta tag can be used to put all the keywords you have selected for the page.

Web Page Content Optimization: Optimizing web page content is one of the important things that many forget to do. There must be some important words on the page that needs the attention of the visitors; you can highlight them for their attention. If any product or service name appearing in the page content you can make them hyperlink for the easy navigation.

Spread Your Website on The Web: Now is the time to spread your website on the web. It means that you should use all the mediums available like, Web Directories, Article Directories, Press Release, Blog etc. to spread it on the web. Submit your website to the web directories using the suitable title and other information. It will help in developing links which is one of the key factors in ranking of websites in search engines.

Submit the informative articles to the article publishing websites. Through the articles you can offer information about some specific product or service available on your website. Help your visitor to know about a product or service, educate them about it through your articles. Publish news or any information about your company, product or service through Press Releases. Inform your visitors about events, happenings, changes or anything new through the Media release or press release. Start a Blog to get in touch with your visitors, post anything new, informative or corrective. You can ask your visitors about the feedback or comments through the blog post.

Know the length and breadth of Content writing

In SEO they say, “Content is the King”. How true! Writing good quality content is the golden rule of search engine optimization to increase search engine traffic. The matter of fact that all search engines love websites that stand out with unique content, thus, it becomes important to build sites with creative and exceptional content. This will ultimately bring you higher rankings in SERPs.

Writing content that is original, informative and well written is the most important strategy of seo. Also, providing visitors with a well written content is the only long term and effective strategy in seo. Updating the site’s content regularly is a good strategy to attract visitors, which ultimately results in more traffic. Therefore duplicate content will never fit the bill if you wish for quality traffic. Every seo company India concentrates on this sure-fire method to attract visitors.

Even though there are many other seo strategies such as link building and keyword optimization, but these strategies have to be adapted according to the ever changing search algorithms but there is one thing that forever stays constant- original content. Moreover, the saying, “killing two birds with one stone”, absolutely stands true with good content writing. One, the content writing targets potential visitors and second, it targets search engine robots.

Above all, make sure that whenever you write content for a website, it is in sync with your site’s theme. Web page content should communicate your site’s message loud and clear or if would be good for nothing. Part of the art of creating good content for SEO is to determine which search term is popular and important and then write accordingly. For instance, you are in business of selling “DNA based supplement” and you see that there is a monthly search volume of 1 million searches for that term, and a search returns 7 million results. In such a case you should look for some alternative ways to rank in search results. You may try including “supplements based on DNA” in your content. Once you know which topic and keyword you are going to write on, you must now write carefully by incorporating keyword as well as the correct grammar and rich vocabulary.

And, now to cut a long story short, your content writing for SEO must integrate following points:

• Originality

• Keyword rich content

• Strategic placement of keywords

• Reader and Robots oriented writing

• Strong call to action

Know the length and breadth of Content writing

In SEO they say, “Content is the King”. How true! Writing good quality content is the golden rule of search engine optimization to increase search engine traffic. The matter of fact that all search engines love websites that stand out with unique content, thus, it becomes important to build sites with creative and exceptional content. This will ultimately bring you higher rankings in SERPs.

Writing content that is original, informative and well written is the most important strategy of seo. Also, providing visitors with a well written content is the only long term and effective strategy in seo. Updating the site’s content regularly is a good strategy to attract visitors, which ultimately results in more traffic. Therefore duplicate content will never fit the bill if you wish for quality traffic. Every seo company India concentrates on this sure-fire method to attract visitors.

Even though there are many other seo strategies such as link building and keyword optimization, but these strategies have to be adapted according to the ever changing search algorithms but there is one thing that forever stays constant- original content. Moreover, the saying, “killing two birds with one stone”, absolutely stands true with good content writing. One, the content writing targets potential visitors and second, it targets search engine robots.

Above all, make sure that whenever you write content for a website, it is in sync with your site’s theme. Web page content should communicate your site’s message loud and clear or if would be good for nothing. Part of the art of creating good content for SEO is to determine which search term is popular and important and then write accordingly. For instance, you are in business of selling “DNA based supplement” and you see that there is a monthly search volume of 1 million searches for that term, and a search returns 7 million results. In such a case you should look for some alternative ways to rank in search results. You may try including “supplements based on DNA” in your content. Once you know which topic and keyword you are going to write on, you must now write carefully by incorporating keyword as well as the correct grammar and rich vocabulary.

And, now to cut a long story short, your content writing for SEO must integrate following points:

• Originality

• Keyword rich content

• Strategic placement of keywords

• Reader and Robots oriented writing

• Strong call to action