Tag Archives: visitors

Leveraging WordPress SEO Plugins

Creating and publishing a website is no longer a mysterious, esoteric task that is reserved only for computer geeks. These days, just about everyone and their dog has a website. Anyone wanting a piece of the virtual pie can easily sign up for a free Blogger blog or one of the major Web 2.0 properties like HubPages or Squidoo in about five minutes. Plus, there are lots of WYSIWYG editors available that make creating a beautiful, interactive webpage a very simple process.

One of the most popular tools for hosting a blog is WordPress, an open-source project that is freely available for the downloading. There are at least a thousand tutorials available on the ‘net for how to set up a WordPress blog, configure the theme, upload it to your own hosting account, and so on. This article is not going to re-cover that ground. It has been done more than enough. The question is, what do you do once your blog is online, to get the word out so that you can get traffic?

The answer to that question is: search engine optimization. SEO is basically the process of driving traffic to your website organically (that is, not paid) from the search engines. To get the search engine “spiders” or “bots” to notice your site among the “billions and billions” of pages out on the web, and then rank it “high” in the results pages (so people will find it easily), you’ll need to work on these three general tasks:

  1. Make sure your content is relevant to the keywords people are searching with
  2. Optimizing your website and its content with keyword emphasis and linking structures
  3. Building inbound links to your website from others, preferably those in your same niche

This article focuses on the tools that can simplify item (2) in the list. Backlinking, the process described in (3), is a subject for a whitepaper, not just a short article. And, obviously, it is up to you to be sure your content is relevant to the keywords you are attaching to your pages as mentioned in item (1); just use your common sense.

The good news is that there are any number of tools to simplify the job to improve the optimization on your website. Owing to the popularity of WordPress, an entire industry is producing add-on capabilities in specialized themes and WordPress SEO plugins to facilitate optimizing sites built with the platform. You can dig up all sorts of tools, ranging from free plugins like Platinum SEO, HeadSpace2, and Google Video Sitemaps to premium plugins like SEOPressor or SEO Booster Pro.

Here is a short list of plugins you should investigate:

  • SEOPressor WordPress Plugin
  • Platinum SEO Pack
  • All-in-One SEO Pack
  • Google XML Sitemap
  • Google Image Sitemap
  • Google Video Sitemap
  • Automatic SEO Links
  • HeadSpace2

Always remember, though: put good content on your site that will provide real value for your visitors. Treat your visitors well, and you will get your fair share of traffic; just be sure to do your SEO correctly, and you can speed up the process considerably!

Essentials of Website Promotion – A Beginners Guide

When anyone starts working on a website to get a descent ranking in search engines, the very first question that comes into the mind is where to start from? The answer of this question depends upon some factors like, is it the first time the website is being optimized, does the website is dynamic, the contents are readable or not, is it for some specific region etc. In this article I will discuss only the important website promotion tips that will work for the entire range of website. To start the search engine optimization one should follow the following steps:

Keywords Selection: For any website it is important that it reaches the visitors it is meant for. The appropriate Keywords are what one should be careful about. Since your entire optimization strategy revolves around the keywords you are optimizing the website for. So it is important that you pick the most suitable keywords for every pages of your website. While selecting keywords you should check the search volume and competition of the keywords in some keywords selection tolls like Google’s Keywords Selection Tools. A keyword or Key phrase should be searchable enough to attract some visitors.

Title and Meta Tag Optimization: After selecting the appropriate keywords use it to make a suitable title. The title should not be very long and contains only keywords. A good title could be a small sentence containing two or three keywords in it, or some sort of punch line made-up of keywords. Two or three small sentences long description containing your targeted keywords are enough to define the page is all about. Keyword meta tag can be used to put all the keywords you have selected for the page.

Web Page Content Optimization: Optimizing web page content is one of the important things that many forget to do. There must be some important words on the page that needs the attention of the visitors; you can highlight them for their attention. If any product or service name appearing in the page content you can make them hyperlink for the easy navigation.

Spread Your Website on The Web: Now is the time to spread your website on the web. It means that you should use all the mediums available like, Web Directories, Article Directories, Press Release, Blog etc. to spread it on the web. Submit your website to the web directories using the suitable title and other information. It will help in developing links which is one of the key factors in ranking of websites in search engines.

Submit the informative articles to the article publishing websites. Through the articles you can offer information about some specific product or service available on your website. Help your visitor to know about a product or service, educate them about it through your articles. Publish news or any information about your company, product or service through Press Releases. Inform your visitors about events, happenings, changes or anything new through the Media release or press release. Start a Blog to get in touch with your visitors, post anything new, informative or corrective. You can ask your visitors about the feedback or comments through the blog post.

Essentials of Website Promotion – A Beginners Guide

When anyone starts working on a website to get a descent ranking in search engines, the very first question that comes into the mind is where to start from? The answer of this question depends upon some factors like, is it the first time the website is being optimized, does the website is dynamic, the contents are readable or not, is it for some specific region etc. In this article I will discuss only the important website promotion tips that will work for the entire range of website. To start the search engine optimization one should follow the following steps:

Keywords Selection: For any website it is important that it reaches the visitors it is meant for. The appropriate Keywords are what one should be careful about. Since your entire optimization strategy revolves around the keywords you are optimizing the website for. So it is important that you pick the most suitable keywords for every pages of your website. While selecting keywords you should check the search volume and competition of the keywords in some keywords selection tolls like Google’s Keywords Selection Tools. A keyword or Key phrase should be searchable enough to attract some visitors.

Title and Meta Tag Optimization: After selecting the appropriate keywords use it to make a suitable title. The title should not be very long and contains only keywords. A good title could be a small sentence containing two or three keywords in it, or some sort of punch line made-up of keywords. Two or three small sentences long description containing your targeted keywords are enough to define the page is all about. Keyword meta tag can be used to put all the keywords you have selected for the page.

Web Page Content Optimization: Optimizing web page content is one of the important things that many forget to do. There must be some important words on the page that needs the attention of the visitors; you can highlight them for their attention. If any product or service name appearing in the page content you can make them hyperlink for the easy navigation.

Spread Your Website on The Web: Now is the time to spread your website on the web. It means that you should use all the mediums available like, Web Directories, Article Directories, Press Release, Blog etc. to spread it on the web. Submit your website to the web directories using the suitable title and other information. It will help in developing links which is one of the key factors in ranking of websites in search engines.

Submit the informative articles to the article publishing websites. Through the articles you can offer information about some specific product or service available on your website. Help your visitor to know about a product or service, educate them about it through your articles. Publish news or any information about your company, product or service through Press Releases. Inform your visitors about events, happenings, changes or anything new through the Media release or press release. Start a Blog to get in touch with your visitors, post anything new, informative or corrective. You can ask your visitors about the feedback or comments through the blog post.