Tag Archives: user
What are the Benefits of Search Engine Marketing?
Search Engine Marketing puts all businesses on a level playing field, whether they are global corporations or small, local companies. Find out how you can take advantage this to get maximum exposure on the web.
When it comes to reaching a target market, one of the most inexpensive strategies that can be adopted by business owners is Search Engine Marketing (SEM). SEM can prove beneficial to both small and large-scale businesses.
Search Engine Marketing is a type of online marketing where contextual and paid advertisement is used to increase the visibility of websites in search engines. Paid advertisements are typically the ones that appear at the side or are highlighted at the top of search results of a search engine like Google. There’s a major difference between typical marketing sources like catalog mail, direct mail, radio, trade magazines or TV and SEM, which is that while the audience tends to passively participate in the others, they are activly looking for solutions in search engines.
SEM has a variety of benefits that include:
Targeting Internet Users with PPC Advertising
When searching for any particular keyword, internet users often come across various Pay-Per-Click advertisements. Thus, as long as business owners are paying sufficiently per click, their advertisement will be displayed the moment an internet user searches for a keyword related to and relevant to their business. The biggest benefit of PPC advertising in SEM is that until and unless the advertisement is clicked by a user, business owners do not have to pay anything. As the name suggests, business owners simply have to pay every time an internet user clicks on their advertisement. Therefore, in other words, business owners simply pay for the visitors who are directed to their website rather than paying for advertisement in general and having no guarantee that their website traffic will increase.
Ideal for Targeting Local Consumers
A majority of the internet users tend to limit their online searches to a local level. This way, when they find the website of a local business relevant to their research and have had a good look at their site, the first thing they usually do is call up the company or directly visit them. Therefore, by paying to have their business website marketed on the internet, effectively increase their chances of attracting local customers who physically arrive at their business venue in order buy their products or services.
Cost Effective Marketing Alternative
Apart from being quite excellent and ideal, SEM is also quite an inexpensive marketing alternative as well. In comparison to other marketing techniques, SEM can prove to quite an affordable option for business owners who want to successfully market their business website online. SEM is as effective as other marketing technique; however, business owners do not have to spend as much money when utilizing other marketing strategies.
How Can an Out of Band One Time Password Secure Information
Usually during the two-factor authentication process a one-time password is used to verify the users identity. This secures authentication by asking for multiple criteria to be met such as something you know and something you have. Something you know being your traditional username and password and something you have being your OTP or one-time password. However during transmission of this one-time password a hacker could still intercept the data to gain access if the OTP is not sent to an out-of-band network.
One-time passwords come in many forms from something as simple as a sheet of codes to the more advanced propriety key generating tokens. Many times for information that is not an extremely high security risk the OTP will be sent via email to the user for identification. This is not an out-of-band solution because the email can be received on the same network as the login panel.
The problem with sending the second factor in the authentication process to a solution that is not out-of-band is that easy to use and readily available software makes it easy to intercept information including the users one-time password. With an out-of-band solution the user would need to receive their OTP on a separate network than their login panel. One way is through proprietary tokens that generate dynamic one-time passwords. However tokens be pricey and can create havoc when lost or misplaced.
Another less expensive and more reliable device would be the users mobile phone. Since we are a society who must be connected to our mobile phones constantly a user will not forget their device and the chances of the device being broken are much lower. Also the devices network is completely out-of-band from any login panel.
Securing authentication by sending the one-time password through an out-of-band network protects the user from malicious software as well as misplacement of their device. This makes it very hard for a novice hacker to gain access to confidential information or networks and ensures the user will receive their OTP when they need it.
The only way to become more secure once you already utilize an out-of-band OTP for two-factor authentication is if it is a zero footprint solution. Zero footprint authentications allow the one-time password to be sent without leaving any trace of the authentication or password behind on the device. Ultimately securing the authentication process completely from internet or network based attacks.
How Can an Out of Band One Time Password Secure Information
Usually during the two-factor authentication process a one-time password is used to verify the users identity. This secures authentication by asking for multiple criteria to be met such as something you know and something you have. Something you know being your traditional username and password and something you have being your OTP or one-time password. However during transmission of this one-time password a hacker could still intercept the data to gain access if the OTP is not sent to an out-of-band network.
One-time passwords come in many forms from something as simple as a sheet of codes to the more advanced propriety key generating tokens. Many times for information that is not an extremely high security risk the OTP will be sent via email to the user for identification. This is not an out-of-band solution because the email can be received on the same network as the login panel.
The problem with sending the second factor in the authentication process to a solution that is not out-of-band is that easy to use and readily available software makes it easy to intercept information including the users one-time password. With an out-of-band solution the user would need to receive their OTP on a separate network than their login panel. One way is through proprietary tokens that generate dynamic one-time passwords. However tokens be pricey and can create havoc when lost or misplaced.
Another less expensive and more reliable device would be the users mobile phone. Since we are a society who must be connected to our mobile phones constantly a user will not forget their device and the chances of the device being broken are much lower. Also the devices network is completely out-of-band from any login panel.
Securing authentication by sending the one-time password through an out-of-band network protects the user from malicious software as well as misplacement of their device. This makes it very hard for a novice hacker to gain access to confidential information or networks and ensures the user will receive their OTP when they need it.
The only way to become more secure once you already utilize an out-of-band OTP for two-factor authentication is if it is a zero footprint solution. Zero footprint authentications allow the one-time password to be sent without leaving any trace of the authentication or password behind on the device. Ultimately securing the authentication process completely from internet or network based attacks.