Tag Archives: two
E-Commerce – How to Establish a successful online store?
What is the amount of text necessary? You’ve probably already asked how much text you need to publish on your homepage or a product description? You will find the answer in this article.
If you compare different web sites, you will find a wide variety of home pages: without some text, some with just a little text, and others with huge amounts of text. Then what is the way to go? Do I need a little or a lot of text? This is a question, you’ve probably already asked when you created your own site.
Yes, find an answer is anything but simple. Designer / Editor: two distinct visions.
If you ask designers, they will tell you to put as little text as possible is the best solution. Like most sites they have created looks great, they must certainly be right. Except that websites with great design are not necessarily those who sell more products.
If you ask the writers, they will tell you that we must put as much text as possible, and then you will make an offer calculated on the amount of words in the text. This, of course, you will immediately suspicious of their advice seemed interested.
Over the years, I found it extremely frustrating to be still and always caught between these two different views. And of course, when each of these two viewpoints is expressed with such conviction, you think that both are powerful without being really convinced by either.
Why compare their interests and goals?
A designer, for example, is interested in design and not by selling your products. Designers are just looking to create a site with the best appearance: with cool images and titles very well presented.
They will tell you that the title should not be longer than 30 characters, because otherwise their achievement would suffer. While forgetting that instead of worrying about the design, the important thing is the content site and above the sales it will generate. The titles are also very important because they are the best magnets to attract customers to your website.
The content editors, when to them, are generally interested in their writing ability, but often they do not care that their text’s main goal to sell your product. After all, who can blame them if your products do not sell? It’s not them who made the product, is not it?
How do you choose?
Fortunately, this is not lost. The answer is in the direct sale. After all, this is exactly your business. And your website is nothing but a way to make direct sales.
If you see your site in this way you will see that even if you submitted your site all the information about the products you sell, you do not what drives visitors to buy.
The advantage of this approach is that you can now apply all the rules, which were developed over 100 years in the world of direct sales to your website.
Did you know that over a letter of direct marketing that aims to sell, the longer it will generate sales?
It has been clearly demonstrated that up to sell more text – provided, of course, your text content has a very acceptable quality. A headline on your homepage, simply enough to challenge your clients. A text with interesting content will strengthen their interest and put you at ease, which will make them less hesitant to buy.
Can we conclude that the text is a major advantage?
There is another advantage of having a maximum of text on your home page: this is for referencing. A maximum of text on this page will provide a maximum of keywords on search engines and optimization of the classification. So make sure you include in your text the search terms used by your customers, which will improve your ranking in search engines. The combination of this tool and the relevance of the content of your homepage is the perfect alchemy for turning visitors into your customers.
E-Commerce – How to Establish a successful online store?
What is the amount of text necessary? You’ve probably already asked how much text you need to publish on your homepage or a product description? You will find the answer in this article.
If you compare different web sites, you will find a wide variety of home pages: without some text, some with just a little text, and others with huge amounts of text. Then what is the way to go? Do I need a little or a lot of text? This is a question, you’ve probably already asked when you created your own site.
Yes, find an answer is anything but simple. Designer / Editor: two distinct visions.
If you ask designers, they will tell you to put as little text as possible is the best solution. Like most sites they have created looks great, they must certainly be right. Except that websites with great design are not necessarily those who sell more products.
If you ask the writers, they will tell you that we must put as much text as possible, and then you will make an offer calculated on the amount of words in the text. This, of course, you will immediately suspicious of their advice seemed interested.
Over the years, I found it extremely frustrating to be still and always caught between these two different views. And of course, when each of these two viewpoints is expressed with such conviction, you think that both are powerful without being really convinced by either.
Why compare their interests and goals?
A designer, for example, is interested in design and not by selling your products. Designers are just looking to create a site with the best appearance: with cool images and titles very well presented.
They will tell you that the title should not be longer than 30 characters, because otherwise their achievement would suffer. While forgetting that instead of worrying about the design, the important thing is the content site and above the sales it will generate. The titles are also very important because they are the best magnets to attract customers to your website.
The content editors, when to them, are generally interested in their writing ability, but often they do not care that their text’s main goal to sell your product. After all, who can blame them if your products do not sell? It’s not them who made the product, is not it?
How do you choose?
Fortunately, this is not lost. The answer is in the direct sale. After all, this is exactly your business. And your website is nothing but a way to make direct sales.
If you see your site in this way you will see that even if you submitted your site all the information about the products you sell, you do not what drives visitors to buy.
The advantage of this approach is that you can now apply all the rules, which were developed over 100 years in the world of direct sales to your website.
Did you know that over a letter of direct marketing that aims to sell, the longer it will generate sales?
It has been clearly demonstrated that up to sell more text – provided, of course, your text content has a very acceptable quality. A headline on your homepage, simply enough to challenge your clients. A text with interesting content will strengthen their interest and put you at ease, which will make them less hesitant to buy.
Can we conclude that the text is a major advantage?
There is another advantage of having a maximum of text on your home page: this is for referencing. A maximum of text on this page will provide a maximum of keywords on search engines and optimization of the classification. So make sure you include in your text the search terms used by your customers, which will improve your ranking in search engines. The combination of this tool and the relevance of the content of your homepage is the perfect alchemy for turning visitors into your customers.
Guarding Against a Network Breach with Security Testing
As people spend more time shopping on the Internet and less time shopping in stores with cash, it is vitally important for a companys data to be well-protected from hackers, data thieves and even security breaches from within. There are two ways to find out if a companys computer network or data server are safe and sound from sabotage. One is to wait and see if it is hacked and compromised. The other is to do security penetration testing and fix any problems before they occur. The second option is a better business practice and, in the long run, less expensive.
Reputation Consumers do not want to do business with a company that will not protect their personal data, such as credit cards, names, telephone numbers and addresses. Even if the data is only used for an e-mail distribution list, customers will hesitate to trust the company in the future. If sensitive data is used to make credit card purchases or compromise the bank accounts of customers and contacts, it wont take long for them to find out. When they do, the business owner can be sure that everyone the person knows – and the press – will probably hear about it, too. Keep in mind that not only will consumers avoid a company that cannot keep information safe, they will not want to make any types of purchases or use its website even after it has been fixed.
Financial Ruin Capturing information from a companys database for e-commerce or even day-to-day operations can force them out of business. Compromising a companys server can not only cause problems with data, the companys bank accounts and online e-commerce user names and passwords can be captured as well. This means that funds can be spent without the companys knowledge until a red flag is raised. For those with loosely structured accounting departments, this is detrimental to a companys financial health.
Solution By hiring a reputable application testing or penetration testing specialist, a business owner or manager can find out whether their applications, database and computer information can be easily hacked. Referred to in the industry as ethical hacking, a series of popular hacking techniques are tested on the website, network or database to see whether the target can be breached. After the test results have been obtained, expert consultation is done to limit the possibility of breaches or future episodes.
Time Frame The process of hacking into a companys database or website may take only a matter of seconds, minutes or days for the malicious competitor or money-hungry thief.. Cleaning up the mess left behind could take the business weeks, months or years. Some companies never recover. Penetration testing by a reputable and thorough penetration testing contractor usually takes one to two weeks. Rather than rush through the process in two to three days, the specialist uses a number of methods and attempts a number of entries before stating whether a business system is adequately protected. Most vulnerabilities can be fixed within a week.