Tag Archives: traffic

Link Building Through Press Release Traffic Tactics

Even though hundreds of thousands of people have submitted press releases online over the years, and continue to do so, I find a lot of website owners ignore this bountiful link building and traffic generation method. Still, the people who do press releases often do them wrong. In this article I will talk about doing them right while getting you to try this tactic to show what it will do for your business.

And the big cardinal sin is not doing them regularly. If your business is truly a mover and a shaker in your niche, you should have plenty of things to talk about each month.

For instance, you update your product or service. Send a release. You hire new staff. Send a release. You launch a new product. Definitely, send a release!

There are a lot more reasons to alert news junkies, reporters, media outlets, and your possible customers to changes, updates, and significant progress in your business.

That is, if you have something worth talking about. This immediately eliminates a lot of business models I see flying around like Adsense sites, but I’ve even seen people syndicate press releases for those sites!

What Happens When You Do A Press Release?

At PRWeb.com, depending on the service you order, your release goes out on “the wire.” That’s just PR lingo for their network. Now, if you just do a free release or donate $10, don’t expect much. You get what you pay for.

We use the $250 optimized press release service from PRWeb with great results. You’ll hit Google and Yahoo news along with the entire site network on emedia newswire.

That’s great and it generates a lot of traffic depending on the topic. But what’s even greater is the amount of sheer linkage it generates for your sites. I’m talking thousands, not hundreds of links.

With PRWeb’s SEO release service, you get to link to your site or any page within your site every 100 words or so. Been wanting more recognition from search engines for the keyword “weight loss?” Link that in your press release and your best keyword is an anchor link that goes to hundreds and thousands of places all over the web.

Yeah, maybe you’ve heard this before. But have you done it? Did you doubt the power of it and blow it off? Big mistake.

People don’t submit online press releases for ego’s sake. They do it because it drives links, traffic, and better rankings. If it didn’t, why would there be so darn many repeat offenders at PRWeb who submit regular releases at $250+ a pop?

Last trick. After you submit your release you can write about it on your blog and make a trackback to the hosted release on PRWeb. Then you get an immediate link back to your site from one of the bigger sites on the net.

Find other press releases related to your topic and do a post mentioning a few and trackback all of them to get more authority links with the stroke of some keys and the click of a button.

This stuff is so easy people think it doesn’t work. Well, it sure does. And guess what? PRWeb isn’t the only game in town!

Test it and then leverage your reach across all the major PR networks and watch your branding, traffic, links, and rankings soar!

Using Link Bait To Attract Massive Free Traffic

Here is a technique I have long used to attract massive free traffic to some of my websites. Recently, more and more people are discussing this largely intuitive technique, and giving it a variety of names. The name I most embrace is “link bait.”

“Link bait” is anything that you put on your site that encourages others to link to your site, and then drive massive amounts of free traffic to your site by telling others about it. It’s some feature that by it’s very nature makes others reference your site and want to tell others about it.

Examples of this could be a service that they need to visit your site to access, or an outstanding article that they have to visit your site to read, or even some type of list that they need to visit your site to access.

Examples of link bait that I can think of (actual and hypothetical)… things that would cause other webmasters, publishers, and just people in general to send you traffic include:

– The site http://formatit.com/ has a software utility that formats emails for free. This is where I format all of my ezines and emails to a max of 65 characters per line 😉

– The site http://selfpromotion.com/ has a program that allows you to semi-automatically submit your sites to all of the major and minor search engines and directories for free.

– A site that has a listing of all the major blog directories.

– A site that has a listing of all the major places to “ping” when posting to your blog.

– A recipe conversion chart on a cooking site.

– A chart showing calories burned during various exercises.

– A listing (with hot links) and maybe reviews of major internet marketing forums.

– A list of 100 top rated directories to submit your ezine articles to.

– A list of the 100 most popular baby names.

– A list of foods considered aphrodisiacs… and why they work.

… you get the idea!

If you can incorporate something similar to the above on your blog or site, then after the word gets out, it will be natural for people to link to you. They’ll feel good linking to and telling others about your site. People enjoy appearing “in the know.”

You should do some brainstorming today, and see what ideas you can come up with for link bait to add to you site and then tell the world about.

As I said, it can even be an article. For example, an article on how to really optimize a website, 20 top traffic generation methods, some type of webmaster tricks, etc.

As an example, I recently wrote an article, which I expanded into an ebook called “20 Insider Techniques Of A Super Affiliate.” I recently decided to post these techniques as a 20-part series to my blog at http://WillieCrawford.com/blog/

Once people start referring to this series, it will attract traffic to my blog for a very long time. The key then is to have links in my blog’s navigation that make it easy to locate this series even months from now!

Go ahead… do some brainstorming, and then put some link bait on your site. Then tell a few others and ask them to help spread the word. After all, link bait only works if the word gets out. Once it does, the flow of traffic will become unstoppable.

Using Link Bait To Attract Massive Free Traffic

Here is a technique I have long used to attract massive free traffic to some of my websites. Recently, more and more people are discussing this largely intuitive technique, and giving it a variety of names. The name I most embrace is “link bait.”

“Link bait” is anything that you put on your site that encourages others to link to your site, and then drive massive amounts of free traffic to your site by telling others about it. It’s some feature that by it’s very nature makes others reference your site and want to tell others about it.

Examples of this could be a service that they need to visit your site to access, or an outstanding article that they have to visit your site to read, or even some type of list that they need to visit your site to access.

Examples of link bait that I can think of (actual and hypothetical)… things that would cause other webmasters, publishers, and just people in general to send you traffic include:

– The site http://formatit.com/ has a software utility that formats emails for free. This is where I format all of my ezines and emails to a max of 65 characters per line 😉

– The site http://selfpromotion.com/ has a program that allows you to semi-automatically submit your sites to all of the major and minor search engines and directories for free.

– A site that has a listing of all the major blog directories.

– A site that has a listing of all the major places to “ping” when posting to your blog.

– A recipe conversion chart on a cooking site.

– A chart showing calories burned during various exercises.

– A listing (with hot links) and maybe reviews of major internet marketing forums.

– A list of 100 top rated directories to submit your ezine articles to.

– A list of the 100 most popular baby names.

– A list of foods considered aphrodisiacs… and why they work.

… you get the idea!

If you can incorporate something similar to the above on your blog or site, then after the word gets out, it will be natural for people to link to you. They’ll feel good linking to and telling others about your site. People enjoy appearing “in the know.”

You should do some brainstorming today, and see what ideas you can come up with for link bait to add to you site and then tell the world about.

As I said, it can even be an article. For example, an article on how to really optimize a website, 20 top traffic generation methods, some type of webmaster tricks, etc.

As an example, I recently wrote an article, which I expanded into an ebook called “20 Insider Techniques Of A Super Affiliate.” I recently decided to post these techniques as a 20-part series to my blog at http://WillieCrawford.com/blog/

Once people start referring to this series, it will attract traffic to my blog for a very long time. The key then is to have links in my blog’s navigation that make it easy to locate this series even months from now!

Go ahead… do some brainstorming, and then put some link bait on your site. Then tell a few others and ask them to help spread the word. After all, link bait only works if the word gets out. Once it does, the flow of traffic will become unstoppable.