Tag Archives: tool

Best way to increase your conversion rate

If you already own a website or a blog, chances are that you already know the importance of targeted online marketing. However, no matter how high your leads are, the determining factor is whether those leads are bearing fruits; this is what conversion is. In other words, the success is determined by the visitor’s ability to take an action. You may have many visitors in your website, but you need to make sure that once they get to your website they either buy a product or sign up to a newsletter or subscribe to a service. Here are the things to ensure your conversion rate is far above the ground.

Mind your landing page You don’t have to be running a PPC campaign to have landing pages. Your homepage can as well act as the homepage. Regardless of the kind of product you are promoting in your website, your landing page is very important. To make sure you are in good chance of converting a lead, your landing page must convince the visitor that the product being promoted is going to be of benefit. Therefore, the content, whether image, video or text should have a sale pitch and be appealing to the buyer.

The navigability of your website pages is also quite significant. Web visitors like pages that load fast. No one want to wait a whole minute for your page to load; if that’s how your page is, they’ll simply click away without making a sign up or a purchase. Avoid using heavy graphics and lengthy pages. The page should also be easily inter-linked across other pages in the website. Also, consider offering options to your visitors; such that if he is not interested in one product, then he can easily consider another one.

Use web analytics to monitor! Monitoring is one of the most important aspects of online marketing. Unlike offline modes of advertisement where it is normally difficult to get feedback on the performance of your promotion, online marketing offers great ways of monitoring and tracking. The best way to see whether your effort is yielding is by using web analytics tools. Having a good web analytics tool for your website can help you make out what is working and what is not. Then you can take an appropriate action to maximize on your marketing.

How web analytic tool work There are quite a number of web analytics tools online; ranging from Google to RealtimePlease® web analytics service. While Google web analytics service is free, it offers very minimal monitoring features. If you want a comprehensive monitoring and reporting tool in your website, then consider RealtimePlease® web analytics service which is offered at a minimal monthly pay.

RealtimePlease® web analytics tool gives you tracks various aspects of your website which affects the conversion rate such as the ease of navigability, visitor actions and general helpful info on online marketing. The tool is also quite flexible since you can choose areas you want to monitor and the kind of data you need for tracking

Best way to increase your conversion rate

If you already own a website or a blog, chances are that you already know the importance of targeted online marketing. However, no matter how high your leads are, the determining factor is whether those leads are bearing fruits; this is what conversion is. In other words, the success is determined by the visitor’s ability to take an action. You may have many visitors in your website, but you need to make sure that once they get to your website they either buy a product or sign up to a newsletter or subscribe to a service. Here are the things to ensure your conversion rate is far above the ground.

Mind your landing page You don’t have to be running a PPC campaign to have landing pages. Your homepage can as well act as the homepage. Regardless of the kind of product you are promoting in your website, your landing page is very important. To make sure you are in good chance of converting a lead, your landing page must convince the visitor that the product being promoted is going to be of benefit. Therefore, the content, whether image, video or text should have a sale pitch and be appealing to the buyer.

The navigability of your website pages is also quite significant. Web visitors like pages that load fast. No one want to wait a whole minute for your page to load; if that’s how your page is, they’ll simply click away without making a sign up or a purchase. Avoid using heavy graphics and lengthy pages. The page should also be easily inter-linked across other pages in the website. Also, consider offering options to your visitors; such that if he is not interested in one product, then he can easily consider another one.

Use web analytics to monitor! Monitoring is one of the most important aspects of online marketing. Unlike offline modes of advertisement where it is normally difficult to get feedback on the performance of your promotion, online marketing offers great ways of monitoring and tracking. The best way to see whether your effort is yielding is by using web analytics tools. Having a good web analytics tool for your website can help you make out what is working and what is not. Then you can take an appropriate action to maximize on your marketing.

How web analytic tool work There are quite a number of web analytics tools online; ranging from Google to RealtimePlease® web analytics service. While Google web analytics service is free, it offers very minimal monitoring features. If you want a comprehensive monitoring and reporting tool in your website, then consider RealtimePlease® web analytics service which is offered at a minimal monthly pay.

RealtimePlease® web analytics tool gives you tracks various aspects of your website which affects the conversion rate such as the ease of navigability, visitor actions and general helpful info on online marketing. The tool is also quite flexible since you can choose areas you want to monitor and the kind of data you need for tracking

Synchronize Files and Synchronize Folders with the Open Source Tool FreeFileSync

Now there are a lot of synchronization tools out there both paid and free, each with a different set of features and marketing spiel. What makes FreeFileSync stand out? It’s user-friendliness and performance. Both are buzz words already used so often that they almost lost their meaning. But still they describe best where FreeFileSync shines: Its user interfaces are stripped off from superfluous and needless options. Many similar tools seem to add every bell and whistle in a futile attempt to please each and every user, failing to realize they serve nobody in the end. FreeFileSync carefully selects only options that are relevant for backup and synchronization, while making tons of smart decisions under the hood. Most of these the user does not even notice unless he reads the long list of features that this tool supports.

Performance on the other hand is easily measurable. I have yet to find a tool which is faster than FreeFileSync, but there are a few tools specialized at high-performance file copying which seem equally fast. Using system logging tools like Process Monitor it becomes clear why: There is not a single superfluous file access during synchronization. There’s exactly one read access for each file during comparison and another one when synchronizing a file or folder. For a tool which is primarily I/O bound this is as good as it can get, but can rarely be expected when looking at other synchronization alternatives – no matter if free or commercial.

Besides these obvious features, there are more subtle characteristics that are easily overlooked. The FreeFileSync bug tracker has been empty or almost empty for years. This is not to say there were no bugs, but each of them was solved almost instantly within hours or a few days. This is quite remarkable for an open source software in general, and it does not even charge support fees. The release cycles have been around once per month for the past few years. This speaks for a modern agile software development process. Lastly with now five years of development it can be considered a mature and stable solution.

The first thing that you see when you start up FreeFileSync is a very well-arranged and structured user interface. It does not require much reading of documentation to figure out how to setup a synchronization task. You choose directories for left and right side, then compare them. This will fill the preview panel telling exactly what is going to happen before even touching your precious data. Now you can change the sync direction for individual files or select one of a number of synchronization variants. These are pre-configured rules that describe how you want your files and folders to be synchronized. The “mirror variant” for example will synchronize files and synchronize folders from left to right, making sure the target side is updated to reflect the source. Or you may want to select the “two way” variant where both sides are taken into consideration: Any change on one side is propagated to the other. If you have deleted a file, changed a file’s content or created a new file, this change will be synchronized to the other side, even if changes on both sides have occurred since last synchronization. Thereby the program is smart enough to detect conflicts, i.e. if you accidentally changed the same file on both sides, the program will warn and request a manual resolution. So the tool makes sure you do not lose important data, even if you make stupid mistakes.

FreeFileSync can be downloaded for free. Here is a list of the most important features taken from the project site:

– Detect moved and renamed files and folders
– Copy locked files (Volume Shadow Copy Service)
– Detect conflicts and propagate deletions
– Binary file comparison
– Full support for Symbolic Links
– Automate sync as a batch job
– Process multiple folder pairs
– Comprehensive and detailed error reporting
– Copy NTFS extended attributes (compressed, encrypted, sparse)
– Copy NTFS security permissions
– Support long path names greater than 260 characters
– Fail-safe file copy
– Cross-platform: Windows/Linux
– Expand environment variables like %USERPROFILE%
– Access variable drive letters by volume name (USB sticks)
– Native 64-bit support
– Keep versions of deleted/updated files
– Optimal sync sequence prevents disc space bottlenecks
– Full Unicode support
– Highly optimized performance
– Include/exclude files via filter
– Local and portable installation
– Handle daylight saving time changes on FAT/FAT32
– Use macros %time%, %date%, et al. for recurring backups
– Case sensitive synchronization
– Built-in locking serializes multiple jobs running against the same network share