Tag Archives: tool

Search Engine Optimization – SEO

Any Internet marketer who has been in the business for some time has probably heard the term “SEO” a thousand times by now. Internet marketing newbie’s should expect to hear it a lot as well because it will play a huge role and determine the success of their online career.

SEO stands for search engine optimization. This term basically refers to the use of keyword phrases to get a high page rank in the Google search engine. For online marketers, the process begins by picking out a few keyword phrases related to your niche. For instance, if you are promoting a weight loss product on your website, then you might pick out a long tail keyword like “how to lose weight fast” or “how to lose weight naturally”. You want to use keywords that web surfers will likely enter when searching for information about your niche.

The next step is to use a service tool like the Google Keyword Tool Bar. This tool will let you know how often a keyword phrase is searched. It will also give you an estimate of how competitive a keyword phrase is. Remember that other Internet marketers will be vying for the same keywords as well. Ideally, you want to use keyword phrases that get decent searches but are not too competitive. You should stick to long tail keywords about three to six words long. Going back to the previous example, a broad term like “lose weight” or “weight loss” may get a lot of searches, but it is also much more competitive. You will be more likely to make it to the first page of Google with long tail keywords.

Once you have your keywords picked out, include them in your website. They should appear several times in the text and in the title. Include it in the URL if possible. You also want to visit blogs and forums within your niche and include a link back to your website with the keywords as the anchor text. Article directories are another good place to drop off a link. Just write an article related to your niche and include a link in the resource box. This process is known as link building. Link Building takes time and involves tedious work. However, this technique will slowly improve your page rank.

5 Powerful Tools for Keyword Suggestions and Ideas

Many of you experienced keyword-junkies out there may already know about these tools, but nonetheless these are some very important tools that can be used to create the most powerful use of keywords for your website or blog. Here’s what we start out with (keep in mind, these are tools for keyword building and research and don’t delve into issues such as keyword density, page flow etc,). These are used primarily for Suggestions.

  • Ad words External Keyword Tool
  • This tool can be called the “big brother” of keyword drilling based on generic ideas.It’s both a great tool for figuring out potential keyword combinations based both on ideas presented and semantic terms.
    It also doubles up by showing search traffic for these terms according to Google. (Even though I believe most of the data is skewed to an extent).

    OUR REVIEW SCORE
    Usage – 3/5
    Finding New Keywords – 4/5 Finding Search Traffic – 3/5
    Total – 10/15

  • Keyword Discovery
  • CREDIT: PPC HERO
    Keyword Discovery is yet another service which tries to replicate the function of Word tracker. But, Keyword Discovery scores a separates itself from the rest when it comes to usability as well as finding regional search data. If you’re trying to figure out the search data for regional terms or optimizing for google.co.uk or .com.au, this is one awesome tool.
    OUR REVIEW SCORE
    Usage – 4/5
    Finding New Keywords – 3/5
    Finding Search Traffic – 2/5
    Total – 9/15

  • Word tracker
  • I included Word tracker in this list after much resistance, not because the tool is not perfectly a keyword research tool, but because its more of an antique tool. Word tracker hasn’t evolved one bit over the years and still sticks to its basic function of suggesting keywords based on a thesaurus type model and displaying the search data based on meta-crawlers like Dogpile.
    The only thing I like with Word tracker is its keyword basketing system ( almost like an e commerce site checkout ) and its massive KEI functions.
    OUR REVIEW SCORE
    Usage – 2/5
    Finding New Keywords – 3/5
    Finding Search Traffic – 2/5
    Total – 7/15

  • Google Suggest
  • Google Suggest is NOT EXACTLY a typical keyword research tool, its more of an attempt by Google to tweak their search quality. But, this tool is awesome for finding our long keywords phrases! I had to include this in the list for the amazing arrays of search phrases you can optimize your website with the help of this tool. After all, keyword search phrases are gold!
    OUR REVIEW SCORE
    Usage – 4/5
    Finding New Keywords – 5/5
    Finding Search Traffic – 0/5
    Total – 9/15

  • Yahoo Search Assist
  • This feature is similar to Google Suggest. After all, Yahoo is the second largest search engine on the net.
    OUR REVIEW SCORE
    Usage – 4/5
    Finding New Keywords – 3/5
    Finding Search Traffic – 0/5
    Total – 7/15

    Although search results can never be guaranteed, I can promise you that these tools are some of the best you’ll find out there and the most important objective is these tools can help you create that foundation for a very successful search engine marketing strategy.

    5 Powerful Tools for Keyword Suggestions and Ideas

    Many of you experienced keyword-junkies out there may already know about these tools, but nonetheless these are some very important tools that can be used to create the most powerful use of keywords for your website or blog. Here’s what we start out with (keep in mind, these are tools for keyword building and research and don’t delve into issues such as keyword density, page flow etc,). These are used primarily for Suggestions.

  • Ad words External Keyword Tool
  • This tool can be called the “big brother” of keyword drilling based on generic ideas.It’s both a great tool for figuring out potential keyword combinations based both on ideas presented and semantic terms.
    It also doubles up by showing search traffic for these terms according to Google. (Even though I believe most of the data is skewed to an extent).

    OUR REVIEW SCORE
    Usage – 3/5
    Finding New Keywords – 4/5 Finding Search Traffic – 3/5
    Total – 10/15

  • Keyword Discovery
  • CREDIT: PPC HERO
    Keyword Discovery is yet another service which tries to replicate the function of Word tracker. But, Keyword Discovery scores a separates itself from the rest when it comes to usability as well as finding regional search data. If you’re trying to figure out the search data for regional terms or optimizing for google.co.uk or .com.au, this is one awesome tool.
    OUR REVIEW SCORE
    Usage – 4/5
    Finding New Keywords – 3/5
    Finding Search Traffic – 2/5
    Total – 9/15

  • Word tracker
  • I included Word tracker in this list after much resistance, not because the tool is not perfectly a keyword research tool, but because its more of an antique tool. Word tracker hasn’t evolved one bit over the years and still sticks to its basic function of suggesting keywords based on a thesaurus type model and displaying the search data based on meta-crawlers like Dogpile.
    The only thing I like with Word tracker is its keyword basketing system ( almost like an e commerce site checkout ) and its massive KEI functions.
    OUR REVIEW SCORE
    Usage – 2/5
    Finding New Keywords – 3/5
    Finding Search Traffic – 2/5
    Total – 7/15

  • Google Suggest
  • Google Suggest is NOT EXACTLY a typical keyword research tool, its more of an attempt by Google to tweak their search quality. But, this tool is awesome for finding our long keywords phrases! I had to include this in the list for the amazing arrays of search phrases you can optimize your website with the help of this tool. After all, keyword search phrases are gold!
    OUR REVIEW SCORE
    Usage – 4/5
    Finding New Keywords – 5/5
    Finding Search Traffic – 0/5
    Total – 9/15

  • Yahoo Search Assist
  • This feature is similar to Google Suggest. After all, Yahoo is the second largest search engine on the net.
    OUR REVIEW SCORE
    Usage – 4/5
    Finding New Keywords – 3/5
    Finding Search Traffic – 0/5
    Total – 7/15

    Although search results can never be guaranteed, I can promise you that these tools are some of the best you’ll find out there and the most important objective is these tools can help you create that foundation for a very successful search engine marketing strategy.