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Why A New Site May Get Sandboxed By Google
Did you already encounter the painful experience of launching a new website and no matter what you do it just seems impossible to get the site show up in the top 10, top 20 or even top 30 in Google’s search engine rankings?
This is commonly known as the Google sandboxing effect. It doesn’t necessarily happen to every new site, but experts believe that it may happen to about 60-70% of all newly launched sites.
But, what does it actually mean to “get sandboxed”?
Truth is, no one knows exactly, except maybe a few engineers from Google. Most search engine experts believe that there are various factors that trigger the sandboxing effect within the first few weeks after a new site has been launched.
It could happen that you launch a brand new site and after one week it shows up at position 10 in Google (this obviously won’t happen for a competitive keyword, but for a long-tail keyword it is very possible). You do some work on your new site, you build some backlinks and suddenly, one week later the site shows up somewhere around position 100.
That’s typically a sign that your site got sandboxed. For certain keywords it seems like that a new site gets sandboxed immediately, right after its launch.
Now, what are the reasons for a new site getting sandboxed?
As I already mentioned, no one knows exactly, but here are some of the reasons that seem to trigger the sandboxing effect:
* Building too many links too quickly.
* All backlinks are coming from one single source – for example, all backlinks are from social bookmarking sites.
* The site contains too much duplicate content. This may happen if content is pulled in from RSS feeds.
* There is a lack of anchor text variation – this happens if the exact same keyword is used for all backlink anchor texts.
* And as I already mentioned, it seems like certain keywords that are highly competitive or that belong to a certain niche automatically trigger the sandbox effect.
Once your site has been sandboxed, there isn’t really a lot you can do to get out of it within a few days or weeks. Just be patient and wait. Create unique content and build quality backlinks. Most sites are trapped in the sandbox for about 4-8 months.
So, it can happen that your site is stuck at position 100 for several months and then suddenly it moves onto Google’s top 10.
Things to keep in mind while changing your host
You probably ensured that you chose the best web host catering to your website requirements when you designed your website for public or private viewing. If your website does not work out well, it can have a drastic implication to your business with loss of potential clients. Therefore, you must have top quality web hosting solution to maintain your growing business. Nobody would wish to see their business suffer due to wrong choice of web hosting, and if that at all happens to you, there is a procedure to make a right direction.
To start with, you must do some homework, some research work on the available web hosting services in the industry. As the website owner, you must consider every aspect of the site, making sure that nothing is overlooked that can affect your sites performance too. The server space, for instance, is the most crucial aspect that you must look at. The more the storage space is, the more multimedia features like music clips, graphics, streaming videos, games and Flash animation you can upload on your website. And if you are using a shared web server, the server space for your site will be limited due to hundreds of websites sharing the same server space. In case of a dedicated web server, the costs would though be higher but you will have a good amount of storage space to accommodate your website needs.
Thirdly, you must look at the access being offered by your web host. With an FTP access, you can upload new web pages on your website, as and when you need. And you are not required to pay someone every time you make changes to your site. Reliability too needs to be checked thoroughly. If your web hosts server breaks down, it will show a screen that your site is unavailable to your visitors, who may then switch to your competitors website, by the time you are back online. Speed and bandwidth are two other key aspects of your web hosting service you must not ignore. The average connection speeds and security features need to be checked with the web host, if they suit your website needs.
Why A New Site May Get Sandboxed By Google
Did you already encounter the painful experience of launching a new website and no matter what you do it just seems impossible to get the site show up in the top 10, top 20 or even top 30 in Google’s search engine rankings?
This is commonly known as the Google sandboxing effect. It doesn’t necessarily happen to every new site, but experts believe that it may happen to about 60-70% of all newly launched sites.
But, what does it actually mean to “get sandboxed”?
Truth is, no one knows exactly, except maybe a few engineers from Google. Most search engine experts believe that there are various factors that trigger the sandboxing effect within the first few weeks after a new site has been launched.
It could happen that you launch a brand new site and after one week it shows up at position 10 in Google (this obviously won’t happen for a competitive keyword, but for a long-tail keyword it is very possible). You do some work on your new site, you build some backlinks and suddenly, one week later the site shows up somewhere around position 100.
That’s typically a sign that your site got sandboxed. For certain keywords it seems like that a new site gets sandboxed immediately, right after its launch.
Now, what are the reasons for a new site getting sandboxed?
As I already mentioned, no one knows exactly, but here are some of the reasons that seem to trigger the sandboxing effect:
* Building too many links too quickly.
* All backlinks are coming from one single source – for example, all backlinks are from social bookmarking sites.
* The site contains too much duplicate content. This may happen if content is pulled in from RSS feeds.
* There is a lack of anchor text variation – this happens if the exact same keyword is used for all backlink anchor texts.
* And as I already mentioned, it seems like certain keywords that are highly competitive or that belong to a certain niche automatically trigger the sandbox effect.
Once your site has been sandboxed, there isn’t really a lot you can do to get out of it within a few days or weeks. Just be patient and wait. Create unique content and build quality backlinks. Most sites are trapped in the sandbox for about 4-8 months.
So, it can happen that your site is stuck at position 100 for several months and then suddenly it moves onto Google’s top 10.