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Efficient Methodology For Developing Your Websites Visibility
Finding new and effective methods for making your web pages visible and popular has become enormously difficult since the World Wide Web turned into such a competitive jungle. Being the owner of a website means that you need to be on top of your game when it comes to being noticed online and improving the popularity of your web pages. There are a number of approaches you can adopt to help yourself along the way.
Top quality hosting is one of the most noteworthy factors to keep in mind, because if your website is unable to handle the amount of traffic that may come its way and keeps crashing, then you will never have the opportunity of being popular in the first place! The hosting industry has exploded in recent times and as a result, there are copious amounts of companies which offer hosting and who will tell you they are the very best you can have. You should aim to find a company that has a good deal of experience and which also has a strong reputation.
A further strategy to employ is the optimisation of your web pages because this is the only way in which you will ever be truly successful online and be able to accomplish the high ranking you are aiming for with the search engines. You should go out of your way to learn as much as possible about search engine optimisation (SEO). The whole subject of SEO is enormous and at first may seem overwhelming, but when you have understood what is required you will soon reap the benefits. You should make sure that the content of your web pages is aimed at site visitors, not just search engines and that you have the most effective keywords for your particular niche, but writing for your visitors is important too because you should aim for them to return to your pages later.
WhenOnce you believe you have achieved the best content and keywords, you should then start to think about link building. When it comes to this, the search engines value sites and their pages based upon the number of inbound links they can find. You should search the Internet for directories where you are able to submit your website details so that it points back to your site, or you might want to think about exchanging links with other website owners who are associated with the same activities as your own site and company.
Next, you should consider social media optimisation, which might include promotional activities such as videos, RSS feeds, blogging and social news. When doing so, make sure the content on your web pages or blog is relevant to your particular topic or niche and also that it is up to date. Try visiting similar websites, joining in discussions and then leaving comments and posts. Open up a Facebook or MySpace account, or consider signing up to Twitter. When doing so, make sure you include outbound links to your web pages when visiting such social media sites.
Make an effort to involve visitors to your site by making the content of your pages relevant to them. For example, you could have a contest that will engage visitors whilst not necessarily costing much money. People are competitive and like to compete this is human nature. Engage your visitors using other methods too such as starting a forum so that they can leave their comments, as people like to give vent to their opinions. If you allow people to do this, then it will increase the possibility of them returning to your pages. The discussion might even attract interest from other websites.
Investing in good website design is much more important than many people believe. Having a outstandng design will help to impress any visitors to your site. Keep the pages relatively simple, without making them too fussy, as white space helps to give a clean feel to your site and make the navigation user friendly so that visitors can easily find what they want from your site.
Efficient Methodology For Developing Your Websites Visibility
Finding new and effective methods for making your web pages visible and popular has become enormously difficult since the World Wide Web turned into such a competitive jungle. Being the owner of a website means that you need to be on top of your game when it comes to being noticed online and improving the popularity of your web pages. There are a number of approaches you can adopt to help yourself along the way.
Top quality hosting is one of the most noteworthy factors to keep in mind, because if your website is unable to handle the amount of traffic that may come its way and keeps crashing, then you will never have the opportunity of being popular in the first place! The hosting industry has exploded in recent times and as a result, there are copious amounts of companies which offer hosting and who will tell you they are the very best you can have. You should aim to find a company that has a good deal of experience and which also has a strong reputation.
A further strategy to employ is the optimisation of your web pages because this is the only way in which you will ever be truly successful online and be able to accomplish the high ranking you are aiming for with the search engines. You should go out of your way to learn as much as possible about search engine optimisation (SEO). The whole subject of SEO is enormous and at first may seem overwhelming, but when you have understood what is required you will soon reap the benefits. You should make sure that the content of your web pages is aimed at site visitors, not just search engines and that you have the most effective keywords for your particular niche, but writing for your visitors is important too because you should aim for them to return to your pages later.
WhenOnce you believe you have achieved the best content and keywords, you should then start to think about link building. When it comes to this, the search engines value sites and their pages based upon the number of inbound links they can find. You should search the Internet for directories where you are able to submit your website details so that it points back to your site, or you might want to think about exchanging links with other website owners who are associated with the same activities as your own site and company.
Next, you should consider social media optimisation, which might include promotional activities such as videos, RSS feeds, blogging and social news. When doing so, make sure the content on your web pages or blog is relevant to your particular topic or niche and also that it is up to date. Try visiting similar websites, joining in discussions and then leaving comments and posts. Open up a Facebook or MySpace account, or consider signing up to Twitter. When doing so, make sure you include outbound links to your web pages when visiting such social media sites.
Make an effort to involve visitors to your site by making the content of your pages relevant to them. For example, you could have a contest that will engage visitors whilst not necessarily costing much money. People are competitive and like to compete this is human nature. Engage your visitors using other methods too such as starting a forum so that they can leave their comments, as people like to give vent to their opinions. If you allow people to do this, then it will increase the possibility of them returning to your pages. The discussion might even attract interest from other websites.
Investing in good website design is much more important than many people believe. Having a outstandng design will help to impress any visitors to your site. Keep the pages relatively simple, without making them too fussy, as white space helps to give a clean feel to your site and make the navigation user friendly so that visitors can easily find what they want from your site.
Why A New Site May Get Sandboxed By Google
Did you already encounter the painful experience of launching a new website and no matter what you do it just seems impossible to get the site show up in the top 10, top 20 or even top 30 in Google’s search engine rankings?
This is commonly known as the Google sandboxing effect. It doesn’t necessarily happen to every new site, but experts believe that it may happen to about 60-70% of all newly launched sites.
But, what does it actually mean to “get sandboxed”?
Truth is, no one knows exactly, except maybe a few engineers from Google. Most search engine experts believe that there are various factors that trigger the sandboxing effect within the first few weeks after a new site has been launched.
It could happen that you launch a brand new site and after one week it shows up at position 10 in Google (this obviously won’t happen for a competitive keyword, but for a long-tail keyword it is very possible). You do some work on your new site, you build some backlinks and suddenly, one week later the site shows up somewhere around position 100.
That’s typically a sign that your site got sandboxed. For certain keywords it seems like that a new site gets sandboxed immediately, right after its launch.
Now, what are the reasons for a new site getting sandboxed?
As I already mentioned, no one knows exactly, but here are some of the reasons that seem to trigger the sandboxing effect:
* Building too many links too quickly.
* All backlinks are coming from one single source – for example, all backlinks are from social bookmarking sites.
* The site contains too much duplicate content. This may happen if content is pulled in from RSS feeds.
* There is a lack of anchor text variation – this happens if the exact same keyword is used for all backlink anchor texts.
* And as I already mentioned, it seems like certain keywords that are highly competitive or that belong to a certain niche automatically trigger the sandbox effect.
Once your site has been sandboxed, there isn’t really a lot you can do to get out of it within a few days or weeks. Just be patient and wait. Create unique content and build quality backlinks. Most sites are trapped in the sandbox for about 4-8 months.
So, it can happen that your site is stuck at position 100 for several months and then suddenly it moves onto Google’s top 10.