Tag Archives: together

Clustering Articles For Greater Link Popularity (Page 1 of 2)

Clustering is a methodology used in many aspects in today’s societies. Typically, it is used to tie similar, but different systems, functions, or ideas together into a single structure while each piece of the structure stands on its own merits.

Strength in Numbers

The old axiom, “Strength in Numbers”, best defines the basis of clustering. People have been using clustering since the dawn of man by gathering in-groups to establish a community and utilize the strength of the community to overcome their adversaries. Likewise, they have used that strength to produce food, tools, clothing, and other material items for the use and survival of the community. Countries have even joined together for a common goal and defense. During disasters we often see countries and organizations joining together to help the people to overcome the destruction that has been caused. All of these groups and organizations working together have formed clusters for “Strength in Numbers”.

Today we can see many examples of clustering in the business world where companies join together to form larger and stronger companies. However, today we often term such actions as mergers and acquisitions. Never the less, such actions are still a methodology of clustering.

Cluster Marketing

When the techniques of clustering are applied to marketing methods the effects can produce some pleasing results. For years, Internet marketers have been applying the methodology of cluster marketing in their everyday marketing practices. When they launch a product they join forces with several key marketers to advertise the launch. Now, if you were to be a member of each marketer’s opt-in e-mail list, you would receive an e-mail about the same event from several marketers instead of just the originator of the launch. This act of joining together is the very basis of cluster marketing.

When marketers launch a product they don’t just use e-mail as their only medium of advertisement. In addition to e-mail they will use press releases, direct mail ads, webinars, Tele-seminars, etc. All of these different types of advertising are pointing to the one web site that the marketer wants you to visit. The one limitation to cluster marketing is that it is a one way methodology. Cluster marketing in itself can be very powerful if the advertiser wants to throw enough money into the advertising campaign to sustain it long enough for the general public to catch on to the message it’s trying to deliver.

With cluster marketing techniques you get one way links to your site as that is the direction the methodology is designed to support. The cluster methodology of marketing with the one way design has been very useful and powerful over the years as it emulates the human desire of pointing people in the right direction. Search engines have also found the one way links to be popular in ranking the popularity of a web site. Within the last few years we’ve even seen the introduction of three-way links and have found how popular they can be with search engines. However, setting up three-way links between various sites can be extremely time consuming unless you already own many sites where you can add all of the links required for three way linking.

Clustering Articles For Greater Link Popularity (Page 1 of 2)

Clustering is a methodology used in many aspects in today’s societies. Typically, it is used to tie similar, but different systems, functions, or ideas together into a single structure while each piece of the structure stands on its own merits.

Strength in Numbers

The old axiom, “Strength in Numbers”, best defines the basis of clustering. People have been using clustering since the dawn of man by gathering in-groups to establish a community and utilize the strength of the community to overcome their adversaries. Likewise, they have used that strength to produce food, tools, clothing, and other material items for the use and survival of the community. Countries have even joined together for a common goal and defense. During disasters we often see countries and organizations joining together to help the people to overcome the destruction that has been caused. All of these groups and organizations working together have formed clusters for “Strength in Numbers”.

Today we can see many examples of clustering in the business world where companies join together to form larger and stronger companies. However, today we often term such actions as mergers and acquisitions. Never the less, such actions are still a methodology of clustering.

Cluster Marketing

When the techniques of clustering are applied to marketing methods the effects can produce some pleasing results. For years, Internet marketers have been applying the methodology of cluster marketing in their everyday marketing practices. When they launch a product they join forces with several key marketers to advertise the launch. Now, if you were to be a member of each marketer’s opt-in e-mail list, you would receive an e-mail about the same event from several marketers instead of just the originator of the launch. This act of joining together is the very basis of cluster marketing.

When marketers launch a product they don’t just use e-mail as their only medium of advertisement. In addition to e-mail they will use press releases, direct mail ads, webinars, Tele-seminars, etc. All of these different types of advertising are pointing to the one web site that the marketer wants you to visit. The one limitation to cluster marketing is that it is a one way methodology. Cluster marketing in itself can be very powerful if the advertiser wants to throw enough money into the advertising campaign to sustain it long enough for the general public to catch on to the message it’s trying to deliver.

With cluster marketing techniques you get one way links to your site as that is the direction the methodology is designed to support. The cluster methodology of marketing with the one way design has been very useful and powerful over the years as it emulates the human desire of pointing people in the right direction. Search engines have also found the one way links to be popular in ranking the popularity of a web site. Within the last few years we’ve even seen the introduction of three-way links and have found how popular they can be with search engines. However, setting up three-way links between various sites can be extremely time consuming unless you already own many sites where you can add all of the links required for three way linking.

Improve your Article Readership Using an Effective Tag

Have you ever wondered why even some well written articles fail to attract the desired audience? Do you know what goes into making more number of people read your content? Tagging your article with an appropriate word or phrase is the answer. It helps you in effectively showcasing your article and helps readers in easy navigation through the website. Let us understand the different aspects of a tag in this article.

What is a tag?
Tags are labels that are put on articles or content, grouped together. They classify the content available in a website. A tag is a non-hierarchical keyword attached to different pieces of related information. A good tag helps a reader in identifying the article of his interest and browsing through related content. Tags form an unstructured classification of content. They can be individual or grouped together to form a tag cloud.

Tag clouds
A tag cloud is a set of tags grouped together. They are interpretations of content where tags are positioned close together with some visual properties. These properties can be varying font size or color. The underlying idea of a tag cloud is to represent tags in line with their meaning, importance and frequency relative to other tags. They help the reader in quickly finding the most prominent term associated with his topic of interest.

Tag is unique
A tag should not be confused with keywords or categories. Keywords are the ones which users search for in the Internet. They are used by SEO professionals to rank a website higher in the search results. Categories help visitors in finding content in a website. Mostly, the content in a category is unique. They form a hierarchical management of content in a website. A tag, on the other hand, helps visitors find related content from your website and other websites.

Uses of tag
Tags simplify navigation process. They help readers in finding the content easily, avoiding the hassle of going through different categories to find the required information. For the website owner, a tag helps in classification of content, making the website easy to use. Most search engines lay a lot of emphasis on tags, that is, a content well supported by tags is likely to take a higher place in search results.

Choosing a good tag
A tag must be chosen in such a way that it increases curiosity in the minds of the visitors. This enables the visitor to find more about the content provided by the tag. For example, visitors will be curious to know more about “10 ways of losing weight” rather than “losing weight”. The tags must also be relevant and specific to the article that it is leading to. If the tag provided is not appropriate to the content, visitors may not continue having the same levels of trust going with the website further. So, it is preferable to choose tags that are specific and relevant to the content.

Tags are categorization tools that help visitors in finding content easily. Tags can help find the nearer ideas, quotes concept that people discussed in the article, but do not form the core or main idea. They form minor points that help better understand the major point.