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SEO Tricks that Everyone can Play With
Many marketing methods can stabilize your site traffic as long as you continuously work on them. But SEO is something that you need to work hard on for a while and once you finally do, you can take a break or concentrate on other marketing methods and still attract traffic from search engines. Every Internet marketer should know how important search engine optimization is but not everyone is willing to take it head on especially if they already know other marketing methods that are essential in keeping the site flowing with traffic. This makes SEO a lot more important than you think if you really want to increase your traffic exponentially. If you still feel intimidated with the ordinary SEO practices, you can try these SEO tricks which are designed for any kind of marketer.
Keyword Tool Usage Selecting keywords counts as your first phase in getting down and dirty with SEO. This requires a bit of creativity and a lot of research if you want to come up with highly effective keywords. Using keyword tools is one of the best SEO tricks that is within reach if you have an Internet connection. If you do not know what a keyword tool is, check out the Google AdWords Keyword Tool and paste your site there. The keyword tool will work automatically by checking all of the text content on your page and detecting the frequency of common keyword phrases that it finds. In addition, the keyword tool will automatically execute search queries of these keywords to determine how popular each phrase is. It will also generate keyword phrases of its own based on the keywords that it finds on your site. The results serve as a nice overview of different keyword phrases along with their competitiveness so you can quickly choose which phrases you should focus on.
Header and Title Optimization Now that you have some keywords to work with, you can try out other accessible tricks such as header and title optimization. If your site has headers and subheaders, this should be one of the easiest SEO tricks to try out. All you need to do is apply whatever keyword phrases you have chosen to headers and titles. You do not have to do it with all of your pages as it may lessen the appeal of your site. But if you optimize some of these pages, your pages should be better indexed.
Content Updating Don’t throw away those keywords just yet because more SEO tricks can be applied like content updating which is like header and title optimization but it affects the body and details of your pages. Once again, you do not have to make a full revision especially if your content looks readable for visitors. Just implement some additional keyword phrases without ruining the thought of the article. From there, you can either add more content or share the content by uploading to article directories and adding links after them so you have more inbound links and better offsite optimization.
SEO Tricks that Everyone can Play With
Many marketing methods can stabilize your site traffic as long as you continuously work on them. But SEO is something that you need to work hard on for a while and once you finally do, you can take a break or concentrate on other marketing methods and still attract traffic from search engines. Every Internet marketer should know how important search engine optimization is but not everyone is willing to take it head on especially if they already know other marketing methods that are essential in keeping the site flowing with traffic. This makes SEO a lot more important than you think if you really want to increase your traffic exponentially. If you still feel intimidated with the ordinary SEO practices, you can try these SEO tricks which are designed for any kind of marketer.
Keyword Tool Usage Selecting keywords counts as your first phase in getting down and dirty with SEO. This requires a bit of creativity and a lot of research if you want to come up with highly effective keywords. Using keyword tools is one of the best SEO tricks that is within reach if you have an Internet connection. If you do not know what a keyword tool is, check out the Google AdWords Keyword Tool and paste your site there. The keyword tool will work automatically by checking all of the text content on your page and detecting the frequency of common keyword phrases that it finds. In addition, the keyword tool will automatically execute search queries of these keywords to determine how popular each phrase is. It will also generate keyword phrases of its own based on the keywords that it finds on your site. The results serve as a nice overview of different keyword phrases along with their competitiveness so you can quickly choose which phrases you should focus on.
Header and Title Optimization Now that you have some keywords to work with, you can try out other accessible tricks such as header and title optimization. If your site has headers and subheaders, this should be one of the easiest SEO tricks to try out. All you need to do is apply whatever keyword phrases you have chosen to headers and titles. You do not have to do it with all of your pages as it may lessen the appeal of your site. But if you optimize some of these pages, your pages should be better indexed.
Content Updating Don’t throw away those keywords just yet because more SEO tricks can be applied like content updating which is like header and title optimization but it affects the body and details of your pages. Once again, you do not have to make a full revision especially if your content looks readable for visitors. Just implement some additional keyword phrases without ruining the thought of the article. From there, you can either add more content or share the content by uploading to article directories and adding links after them so you have more inbound links and better offsite optimization.
Video marketing tips to get traffic to your website
Video Marketing Intro:
& 8232;The popularity on online video marketing is growing much faster than ever expected. This may be due to it’s ability to entertain the customer whilst selling and informing them as well. Marketing through video has been around for a while, but surprisingly marketers are just recently starting to comprehend that people would much rather watch an entertaining video than reading a boring black and white textbook/PDF file. Though it does seem easy to just upload a video and start generating traffic to your website, it is a little bit harder than that. There are certain parts of your video you must optimize to make it valuable to the search engines. The optimization of a video makes it rise above all other niche specific videos. Here are my video marketing tips to help you to achieve this.
Video Marketing Structure:
Title:
& 8232;The search engine notices the title first, because it acts as the name of your video. Same as if someone was searching for you in a crowd, they would call out your name, also known as your title. This should definitely be the first thing you optimize because it is the first thing search engines notice! Make sure your title catches the interest of your viewers, this will encourage them to click on it and then all you have to do it provide great content. Searchers are more likely to click on a video with a title, “Miniature Dinosaur in my backyard!” than “Video of a lizard.” This is an important strategy when it comes to video marketing.
Content:
& 8232;The whole point to using video is to provide content to the viewer, it does not matter what the content is, as long as it is relevant. The best content is informational, and also entertaining. “People want to be entertained, not taught” – That quote explains it best. To provide the best content to your viewers you must make sure it fulfills their needs. Do you think they would finish the video if it doesn’t seem of any interest to them? A great way to fulfill the viewers need for information is by creating How-To instructional videos. These videos are the best way to show that you are knowledgable in your niche, and that shows you as an authority and expert.
URL:& 8232;
When you make your video you should always be promoting your website, Twitter, company with a phone number, Facebook, and all of the other social media accounts you have by including their URL’s and phone number under your video to increase exposure and visits to website. If you can, get a water mark for your video that has your company logo. Logo exposure is an excellent way to increase sales and brand yourself as an expert. Optimize your description and make sure all of your URL’s are clickable by adding “http://” in front of them!
Summary:
& 8232;A well implemented strategy for video marketing can get your viewers where you want them, the “Buy Now” page, this is accomplished by optimizing your video to get it the exposure and get yourself conversions. Create a keyword rich and relevant title, give your video content that is informative as well as entertaining, and make sure to add in your URL in your description.
If you enjoyed these video marketing tips and strategies, then please visit http://videomarketingsecrets.info for more tips, tricks, and secrets about online video marketing. I offer free training that will teach you how to use online video marketing to reach the top of youtube.
-Andrewpauljohnson