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Running a Dedicated Server – Part I
Running dedicated servers is never easy, and you will undoubtedly have quite a few settings to sift through if you want to give your users the best experience possible. That being said, how CAN you improve the overall user experience? The first thing you will need to do when setting up any dedicated servers is take a look at the control panel and set up the necessary items. For instance, if you are planning to use this server for public webmail then you may wish to configure the webmail server on the box.
You will need to look around of course and become familiar with the different aspects of your server, and once you do, you will be ready to configure some of the more complicated items. For instance you might move on to the FTP, and the great thing about renting dedicated servers is that the hard part is already done. All you will need to do is configure your FTP password and add users if necessary.
Nameservers should also be configured whether they are being hosted remotely or on the same box. Note that running your own nameservers can actually be quite beneficial to your company as a Whois’ will make it seem as if the company is larger than it is, especially if it is using its own name servers.
Configuring backups is another very important part of your dedicated server, and the option should be sitting in the control panel. These backups will in most cases be recorded to an outside location, but in some cases the backups will actually be stored on the dedicated server in a separate partition. Either will work, but no matter what, make sure your server is performing automatic backups at least once per day. This will ensure that the site stays up and running no matter what!
There are many more aspects in running your own dedicated server of course, and they will be addressed later on. What you need to know right now is that while you have accepted a huge responsibility, it is one that may very well help your company grow into a success. A dedicated server appears more professional, mostly because it is, and it will draw more customers to your website.
You may start with a simple shared hosting plan of course, but it is the eventual goal of any company to move toward the dedicated package. Yes, a dedicated package is going to be more expensive, but there are a few distinct differences. For example a dedicated server will provide you with root access whereas a shard package would give you no such thing. The logic behind this is that you can feel free to disrupt your own experience is one thing, but disrupting the experience of others is certainly unsound. This is decent logic, and it will undoubtedly save many different user experiences whether they are on the user end of your website or on the admin end.
If you’re ready to make a difference in your bui9sness then you’re undoubtedly ready to take advantage of the dedicated server options. Dedicated hosting will open up all kinds of new possibilities for you, some of which are still very much unseen. You never know what might around the corner!
Running a Dedicated Server – Part I
Running dedicated servers is never easy, and you will undoubtedly have quite a few settings to sift through if you want to give your users the best experience possible. That being said, how CAN you improve the overall user experience? The first thing you will need to do when setting up any dedicated servers is take a look at the control panel and set up the necessary items. For instance, if you are planning to use this server for public webmail then you may wish to configure the webmail server on the box.
You will need to look around of course and become familiar with the different aspects of your server, and once you do, you will be ready to configure some of the more complicated items. For instance you might move on to the FTP, and the great thing about renting dedicated servers is that the hard part is already done. All you will need to do is configure your FTP password and add users if necessary.
Nameservers should also be configured whether they are being hosted remotely or on the same box. Note that running your own nameservers can actually be quite beneficial to your company as a Whois’ will make it seem as if the company is larger than it is, especially if it is using its own name servers.
Configuring backups is another very important part of your dedicated server, and the option should be sitting in the control panel. These backups will in most cases be recorded to an outside location, but in some cases the backups will actually be stored on the dedicated server in a separate partition. Either will work, but no matter what, make sure your server is performing automatic backups at least once per day. This will ensure that the site stays up and running no matter what!
There are many more aspects in running your own dedicated server of course, and they will be addressed later on. What you need to know right now is that while you have accepted a huge responsibility, it is one that may very well help your company grow into a success. A dedicated server appears more professional, mostly because it is, and it will draw more customers to your website.
You may start with a simple shared hosting plan of course, but it is the eventual goal of any company to move toward the dedicated package. Yes, a dedicated package is going to be more expensive, but there are a few distinct differences. For example a dedicated server will provide you with root access whereas a shard package would give you no such thing. The logic behind this is that you can feel free to disrupt your own experience is one thing, but disrupting the experience of others is certainly unsound. This is decent logic, and it will undoubtedly save many different user experiences whether they are on the user end of your website or on the admin end.
If you’re ready to make a difference in your bui9sness then you’re undoubtedly ready to take advantage of the dedicated server options. Dedicated hosting will open up all kinds of new possibilities for you, some of which are still very much unseen. You never know what might around the corner!
Why you should hire a professional copywriter
Finding a copywriter is an important part of managing a successful SEO campaign. A good copywriter will produce well-researched, well-written and unobtrusively optimised text, on time, every time. The good news is that the internet is awash with copywriters offering their services. The bad news is that finding a skilled and reliable one is easier said than done.
Many aspiring copywriters gravitate towards the big content-provision sites the eBay-like setups that match buyers with sellers. Unlike eBay, though, where customers bid increasing amounts for an item, these sites are designed to provide businesses with the cheapest services possible. The idea is that copywriters compete to provide the best value content in a kind of reverse auction. The copywriter who offers to do the work for the lowest price typically gets the job. A noble enterprise in theory, in practice this can be a disaster for SEO.
Complementing SEO with copy
The maxim holds for copywriters and content provision as it does in any area of life: you get what you pay for. The problem is that not all copy is created equal. Although a reasonable copywriter can produce text that will work in terms of the technical aspects of SEO, it takes something special to convince human readers. Google will weed out the content that has been stuffed with keywords or is deemed irrelevant due to their infrequency. Readers will sift what gets through the net onto the SERPS and ignore badly written copy. It doesnt matter how high your site ranks if visitors leave as soon as they hit the homepage because you saved money on a cheap copywriter. There are simply too many alternatives available on the web to put up with content that suggests a business is less than proud about its brand or organised enough to present its potential customers with what they need. On the other hand, a copywriter who can engage readers, providing accessible and useful information, is far more likely to raise your conversion rate.
Ultimately, thats what an SEO campaign is all about. A top SERPS position for different keywords and even soaring website traffic mean nothing if the number and proportion of conversions dont rise too. Thats why ROI is the ultimate metric for SEO success. A copywriter who recognises the importance of writing compelling copy and understands the principles of SEO is therefore a real asset to your marketing campaign.
How to find a good copywriter
You dont tend to find the best copywriters through one of the reverse auction sites: the danger is that these simply promote a race to the bottom. You might get cheap content, it might be optimised, but it wont produce the ROI that a skilled copywriter can contribute towards. For starters, securing high-quality backlinks generally relies on offering relevant articles to trusted third-party sites in return. If youre only submitting to a few article directories, thats one thing. If theyre the high-pagerank authority sites you should be targeting, they wont settle for second best.
But neither do you always find the best copywriters through job adverts or agencies. Copywriting is a special skill and its not enough to be educated to a particular level, or to have experience in another form of writing. A good degree in English or even a background in newspaper journalism doesnt necessarily indicate that someone will be able to provide what you need.
Ultimately, the best way to find a good copywriter is by word of mouth. Qualifications might be a minimum requirement (if they dont have GCSE English, youve got to wonder), but the only thing thats going to convince you for sure and the only thing that really counts is a portfolio of relevant work. A few links to published samples is all you need to know whether the copywriters quality of work is up to standard. Aside from that, a reference from someone who has worked with them before should provide the assurance that a copywriter will consistently deliver work to deadline not something to be compromised on, however good their work.