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The Reason Why Writing For Your Target Audience Is Much Better Than Search Engine Optimisation Articles
Search engine optimization is an area that has been surrounded in mystery and stories for most people throughout recent years. Many individuals understand it thoroughly and use that knowledge to elevate the success of the businesses they own. You shouldn’t be surprised, then, that there are many ways to come at SEO. Writing content for sites to rank in search engines is certainly one such area. Some are convinced that it is best to write the info specifically for the search engine crawlers. Chances are that approach should have been abandoned by a lot of people continually making use of it.
What Google has been saying for so long, and has proven in their latest algorithm change, is to write content for the users. People visit your site hoping to find useful information and facts. What they are not looking for are articles that appeal to keywords which means, search engine optimization articles. This approach is typically adopted because of not having enough information or having the right perspective. If you write for a specific audience, you are going to see some great things take place, like having increased rankings.
Remember that Google keeps an eye on just how long people stay on your website. This is called your site’s “bounce rate” and it presents Google with a lot of information. If most people are spending just a few seconds and then leaving, then Google will conclude your site is not relevant and targeted for that search term. You don’t want this to take place. Alternatively, if people are spending a lot of time, then you will receive more positive Search engine marketing points from Google. It’s going to all connect together at some point.
Your ability to successfully write for the audience, and give them what they want, is rooted in solid industry research. There’s really no other way to know about your audience, or target market, and offer it to them. When you have good demographics you’ll better be capable of figure out what people would like. If you take some time to go to forums that your target market spends time in, you can get a nice handle on their difficulties. Then, you will be in a excellent position to write about their cares and problems.
This degree of research-based writing also can lend something great to your content. Your content will be relevant–something else Google can ascertain through the use of a simple algorithm. They are able to read your text and extract the general relevance. The only true way to get that kind of writing is when you actually know a great deal about your subject. So put together that metric with the bounce rate, and Google has a very good idea about how appropriate your site content is.
An E-Z Linking Strategy
In building a backlink strategy for your site, remember that there are different ways to get links. One of the easiest ways is to do a link exchange
Link exchanges are done with similar sites with both sites placing a link to the other. Link exchanges have been penalized by search engines because of heavy spam but there still benefits to doing a link exchange, so don’t be afraid to try.
Inbound one way links are, by far, the best links to get. These links are sometimes difficult to get because there is no exchange. It requires the other web site to link to you without you linking to them. Gaining one way links should rank near the top of your off-page optimization strategy.
In order to get one way links you have to get noticed. Getting noticed online is not a whole lot different than getting noticed off-line.
To gain links, you need to provide content that is unique and original to entice other sites to link to you. Adding a blog, or forum is an excellent way to continually add new content to your static site. If you have a static web site it will be much more difficult to gain links.
Applying SEO techniques such as the above can bring great benefits. As an example if you are trying to optimize a site that sells vitamins. The first step would be researching highly ranked competitors. After analyzing their sites you can use their blog or forum to determine what topics are hot. Typically in these community sites hot topics will draw quite a bit of traffic and comments from readers.
One method of gaining their attention is to look at the topics on their site that are creating the most commotion. When you find the hot topics, do a review of the site on your blog. In your review concentrate on the hot topic, but don’t just talk about their services. Point out what they have missed, or don’t have, keep in mind you want to draw their attention. The key is you’re not trying to advertise for them rather you want to establish yourself as an expert.
Often, the other site will notice your review. It’s not automatic, so you may have to bring it to their attention. Think of it as being in a crowd where everyone is talking. If you enter the conversation you must make sure to say something relevant. If you speak up and say something unrelated or meaningless people in the crowd will quickly dismiss you.
Here’s the trick to this technique, when you comment about a site or bring up a controversial point they have to link to you to reply to your review. Remember to position yourself as an expert when you do this. Don’t be rude or obnoxious, but make meaningful comments and reviews and you’re bound to get noticed.
Most Blogs track links to the site, so rest assured that if the blogger read something that needs to be addressed by them they will comment.
After you complete your review, leave a comment on the other site, don’t just leave it to fate for them to find it. You could excerpt a small portion of the review, just enough to draw attention and raise interest. This serves two purposes, primarily it will establish you as an expert, second their readers will follow the link from the comment to your site. The key is to do this on popular active sites. You wont benefit if the site is not active with members reading and commenting.
Over time this strategy will help increase traffic your site and build one way links to your site. If you do it right you’ll see the numbers jump in your traffic from other readers visiting your site to get the rest of the story.
An E-Z Linking Strategy
In building a backlink strategy for your site, remember that there are different ways to get links. One of the easiest ways is to do a link exchange
Link exchanges are done with similar sites with both sites placing a link to the other. Link exchanges have been penalized by search engines because of heavy spam but there still benefits to doing a link exchange, so don’t be afraid to try.
Inbound one way links are, by far, the best links to get. These links are sometimes difficult to get because there is no exchange. It requires the other web site to link to you without you linking to them. Gaining one way links should rank near the top of your off-page optimization strategy.
In order to get one way links you have to get noticed. Getting noticed online is not a whole lot different than getting noticed off-line.
To gain links, you need to provide content that is unique and original to entice other sites to link to you. Adding a blog, or forum is an excellent way to continually add new content to your static site. If you have a static web site it will be much more difficult to gain links.
Applying SEO techniques such as the above can bring great benefits. As an example if you are trying to optimize a site that sells vitamins. The first step would be researching highly ranked competitors. After analyzing their sites you can use their blog or forum to determine what topics are hot. Typically in these community sites hot topics will draw quite a bit of traffic and comments from readers.
One method of gaining their attention is to look at the topics on their site that are creating the most commotion. When you find the hot topics, do a review of the site on your blog. In your review concentrate on the hot topic, but don’t just talk about their services. Point out what they have missed, or don’t have, keep in mind you want to draw their attention. The key is you’re not trying to advertise for them rather you want to establish yourself as an expert.
Often, the other site will notice your review. It’s not automatic, so you may have to bring it to their attention. Think of it as being in a crowd where everyone is talking. If you enter the conversation you must make sure to say something relevant. If you speak up and say something unrelated or meaningless people in the crowd will quickly dismiss you.
Here’s the trick to this technique, when you comment about a site or bring up a controversial point they have to link to you to reply to your review. Remember to position yourself as an expert when you do this. Don’t be rude or obnoxious, but make meaningful comments and reviews and you’re bound to get noticed.
Most Blogs track links to the site, so rest assured that if the blogger read something that needs to be addressed by them they will comment.
After you complete your review, leave a comment on the other site, don’t just leave it to fate for them to find it. You could excerpt a small portion of the review, just enough to draw attention and raise interest. This serves two purposes, primarily it will establish you as an expert, second their readers will follow the link from the comment to your site. The key is to do this on popular active sites. You wont benefit if the site is not active with members reading and commenting.
Over time this strategy will help increase traffic your site and build one way links to your site. If you do it right you’ll see the numbers jump in your traffic from other readers visiting your site to get the rest of the story.