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Link Building – Big Payoffs for Small Companies (Page 1 of 2)
Its the 21st century, and youre already aware of the rapid changes and development that your industry is going through, almost on a daily basis. Its becoming more and more competitive, and you need to grab every advantage that you can possible get over your competitors. The Internet seems like a good way to reach out to more customers and close bigger sales, but how would your small company stack up against the hundreds, or even thousands of companies selling products and services similar to yours?
If you want to grab yourself a piece of real estate on the Web, you basically start by creating your companys website. Your website serves as your company headquarters, in a virtual sense, and just like in the real world, it is where your potential customers go to visit and learn more about your company and what it has to offer. Its also commonplace for businesses to closely monitor their competitors websites to see what theyre up to and to learn anything they could. In short, its all about information. The Internet isnt called the Information Superhighway for nothing, you know.
But having a company website is one thing; promoting your business and marketing your products and/or services is a whole different matter. People need to know that your company is on the Internet; otherwise your website would be pretty useless. Even so, you need to remember that almost everyone, from billion-dollar Fortune 500 conglomerates down to a tiny florist in Idaho, is bent on making its presence felt on the Web. So how can a small company like yours compete? Well, one of the most widely-used and most effective methods that webmasters and Net-savvy businessmen use is link building. Used effectively, it can be one of the single best techniques you can have for getting people to your website, and thus promoting your companys products and/or services.
First of all, its important to know that 85% of the people looking for a particular type of business look for it using a search engine like Yahoo!, MSN and Google. Its like the equivalent of a phone directory. And those people usually dont bother looking for companies beyond the first three to four pages of the search results. Thats why it is most critical for a company to be listed in the first few pages following a keyword search. Because major search engines now consider link quality and link popularity as part of their ranking algorithms, link building has become more critical than ever. Simply put, if you don’t have links, you won’t rank well for competitive keywords.
Links are one of the most useful, and therefore one of the most important ways, for visitors and potential customers to find your site. With quality and efficient link building, the search engines can find your company faster and rank you higher on their search results, so people can find you easier. Its all about getting traffic to your website. And by traffic, I mean people. If a website is new and needs immediate traffic, they can get advertising with one of the three biggest search engines, Google, Yahoo! or MSN. Each search engine offers a unique program in which websites appear in search results for specific keywords. This is the fastest way to get immediate traffic.
A Cheap Design versus a Professional Website Design
Website design and development has a remarkably broad coverage or scope when we talk about the knowledge of the person doing it. Website development does not only cover areas like graphics, design and web development but also other related topics such as hypertext, software, documents, World Wide Web, images, sounds, servers and other programs needed for it completion. The web design group who are to create the website must be knowledgeable and have a background in web development, management, business accounting, programming, and computer science.
The job of web design and development must undergo careful visualization, preparation and planning. The person who performs the entire task in web design is a web designer. An excellent web designer can present any image of text in an organized manner that can please the one who will see the website. In connection to the topic, the graphics design company must have web hosting, website design and SEO as a part of their services because the combination of the three services ensures the effectiveness of the website that was created to market our business.
Also, the design of our website will determine if the person browsing the website will buy or not. A successful online businessman often hires a reputable web design company that can help them gather leads for their business. A big percentage of the population today refers to search engines if they want to look for something or if they want to get answers to their queries. Most researcher open the link that mostly appear on the first page of a search engine. In this regard, a terrific SEO is also necessary.
If we hire a graphics design company, it is preferable that we choose the one that offers SEO or Search Engine Optimization just like how it was mentioned above. Search Engine Optimization using the right keywords is responsible in putting the website to a higher rank in any search engine. It is also vital for us to know and compare a professional website design from that of a very cheap website design. Once we know the difference, we can decide what design we truly want for our business.
A website that is created and developed professionally by a credible and reputable graphics design company may become more expensive compared to a very cheap web design service. Aside from the difference in prices, they also differ in features, settings as well as with the level of effectiveness when it comes to advertising or marketing our product or services. The price of a cheap website design often costs less than $500 but to have an excellent and professional web design you need to go far beyond that price.
In addition, a professional website design can be the perfect marketing tool for the business because of its completeness in facts or information. A cheap web design might be the cause why visitors will go away due to incomplete details regarding the product that we are selling. In some cases, the website itself is not easy to navigate or not user-friendly. A professional website gives answers and solutions to the visitors dilemma. A very cheap web design might just add frustration to a person because their time has been wasted.
In summary, there is an enormous difference between a very cheap website designs to a website that is professionally designed. Whatever we plan to choose between the two, it is extremely valuable also to check on the background of the web design company that you will hire. There are those companies today that promises to give us an excellent and professional design but once we pay them they do not give out their very best to provide what is due to us. So it is also necessary that we take it seriously. Whenever we hire a web design company who will give us a true custom made design.