Tag Archives: text

Should You Buy Text Links?

Each affiliate marketer has his own style of increasing his web site’s popularity. Depending on the product or service that they are selling, online marketers pattern their methods to what could be most appropriate for their type of business. The most common internet marketing and advertising method is link building. It is a proven fact that once there are many other sites pointing at your web page, the better search engine rankings you would get. As an entrepreneur on the internet, you need to apply different link building techniques for you to have better web site traffic. Usually, affiliate marketers would exchange linkages with other web pages that are related to the nature of the product or service they are promoting on the net.

This must always be the case so avoid linking to sites that are not related to your niche. There are web sites that sell text links for those affiliates who want to advertise in popular web sites. For affiliates who want to get better advertising mileage for their business, they may opt to buy text links from other web sites that get good traffic. Text links are actually embedded on a web site’s content or blog where readers can be redirected to your web site. Normally, affiliates promote in web pages that tackle topics related to the product that they want to advertise.

So, if there are relevant web sites that get good traffic, it is ideal that you purchase text links from them since you can be assured that the people visiting these sites are your target customers, too. Building linkages can truly improve link popularity for your web site especially when you do it the right way. Have a successful web promotion with properly making linkages for your web site to be more exposed online. Aside from link exchange, you can also rely on buying text links to capture your target market’s attention despite the tight competition. Target those web sites that are frequently visited by your potential customers.

A thorough research prior to getting text links must be done so you can make a good choice. There are a few pointers that you need to remember when you have text links. For one, your text links must have a proper anchor text. Using the right keywords is very essential for effective text links. There are many keyword research tools in the market. You may use these tools in searching for the apt keywords for your advertisements. Furthermore, testing these keywords in giant search engines will help you determine whether the keywords you are using are effective. Otherwise, you may look for other key phrases or keywords that you can use as an alternative.

Having many linkages is not really an assurance that your site will get the traffic that you project it to gain. Remember that this is not all about numbers, but importantly, this is also about having quality links for your site. Quality links pertain to having linkages from other reputable web sites. Do not just establish linkages to poor quality web sites because this might even affect search engines’ impression of your site. You need to establish and maintain your web site’s credibility by partnering with the right sites on the net.

Designing Accessible Websites – The Growing Importance and Needs

An accessible website is one that can be reached and used by all users, irrespective of any physical disability they might have or the manner in which they use the internet. This is a sufficiently important condition which has become a legal requirement for certain websites in many countries, especially the U.S., and typically government sites.

An accessible website has business significance because current figures indicate that disabled users constitute between 10% and 20% of the population of most countries. These numbers do not include those who are marginally challenged to whom an accessible website would provide a more rewarding internet experience. Another consideration is the average age of users which is steadily increasing in most countries. With advancing years a number of issues arise such as changes in vision and hearing and a steady decline in dexterity and memory. All told the number of internet users who would benefit from more accessible websites would stand at around 30% of the population, a figure that no business can afford to ignore. Let us consider some of the more common issues involved.

Visually Disabled Users
Visually disabled could range from color blind to completely blind. Partially blind users have difficulty in grasping images which do not carry a text description of what they contain. A visually impaired user who is unable to see the image cannot comprehend what it is, or what it is trying to convey. Color blind users are sometimes unable to distinguish design elements, as well as text, from the surrounding elements which might include background or page color, since the two colors may not contrast sufficiently. Problems could also arise with sites not designed to enable ‘viewing’ through a screen reader, which is a web browser that reads text aloud from websites. Frequently an attractive website can be quite indistinct when heard through a screen reader.

Hearing impairments
An accessible website has to accommodate users with impaired hearing. Hearing impaired users are unable to grasp information and data which is audio communicated. A simple solution is to provide an image or text description in addition, as a backup.

Physical disabilities
It is difficult to a person not physically disabled to understand how a website can be accessed without using a mouse. The needs of such disabled users should be addressed with website input and navigation methods which make the site accessible and user friendly.

Cognitive and Neurological Disabilities
An overly complex design makes a website confusing to most normal users, much more those with cognitive and neurological disorders. Such sites are completely beyond the comprehension of such users. Simplicity is the key to an effective website, more so if it is to be accessible to the broadest possible spectrum of users including those with cognitive and neurological disorders.

Several groups worldwide are focused on highlighting accessibility issues. They provide help and guidance to those who want to design accessible websites. One concerned group is the World Wide Web Consortium (W3C) which has published guidelines and standards for accessible websites.

Designing Accessible Websites – The Growing Importance and Needs

An accessible website is one that can be reached and used by all users, irrespective of any physical disability they might have or the manner in which they use the internet. This is a sufficiently important condition which has become a legal requirement for certain websites in many countries, especially the U.S., and typically government sites.

An accessible website has business significance because current figures indicate that disabled users constitute between 10% and 20% of the population of most countries. These numbers do not include those who are marginally challenged to whom an accessible website would provide a more rewarding internet experience. Another consideration is the average age of users which is steadily increasing in most countries. With advancing years a number of issues arise such as changes in vision and hearing and a steady decline in dexterity and memory. All told the number of internet users who would benefit from more accessible websites would stand at around 30% of the population, a figure that no business can afford to ignore. Let us consider some of the more common issues involved.

Visually Disabled Users
Visually disabled could range from color blind to completely blind. Partially blind users have difficulty in grasping images which do not carry a text description of what they contain. A visually impaired user who is unable to see the image cannot comprehend what it is, or what it is trying to convey. Color blind users are sometimes unable to distinguish design elements, as well as text, from the surrounding elements which might include background or page color, since the two colors may not contrast sufficiently. Problems could also arise with sites not designed to enable ‘viewing’ through a screen reader, which is a web browser that reads text aloud from websites. Frequently an attractive website can be quite indistinct when heard through a screen reader.

Hearing impairments
An accessible website has to accommodate users with impaired hearing. Hearing impaired users are unable to grasp information and data which is audio communicated. A simple solution is to provide an image or text description in addition, as a backup.

Physical disabilities
It is difficult to a person not physically disabled to understand how a website can be accessed without using a mouse. The needs of such disabled users should be addressed with website input and navigation methods which make the site accessible and user friendly.

Cognitive and Neurological Disabilities
An overly complex design makes a website confusing to most normal users, much more those with cognitive and neurological disorders. Such sites are completely beyond the comprehension of such users. Simplicity is the key to an effective website, more so if it is to be accessible to the broadest possible spectrum of users including those with cognitive and neurological disorders.

Several groups worldwide are focused on highlighting accessibility issues. They provide help and guidance to those who want to design accessible websites. One concerned group is the World Wide Web Consortium (W3C) which has published guidelines and standards for accessible websites.