Tag Archives: text
E-Commerce – How to Establish a successful online store?
What is the amount of text necessary? You’ve probably already asked how much text you need to publish on your homepage or a product description? You will find the answer in this article.
If you compare different web sites, you will find a wide variety of home pages: without some text, some with just a little text, and others with huge amounts of text. Then what is the way to go? Do I need a little or a lot of text? This is a question, you’ve probably already asked when you created your own site.
Yes, find an answer is anything but simple. Designer / Editor: two distinct visions.
If you ask designers, they will tell you to put as little text as possible is the best solution. Like most sites they have created looks great, they must certainly be right. Except that websites with great design are not necessarily those who sell more products.
If you ask the writers, they will tell you that we must put as much text as possible, and then you will make an offer calculated on the amount of words in the text. This, of course, you will immediately suspicious of their advice seemed interested.
Over the years, I found it extremely frustrating to be still and always caught between these two different views. And of course, when each of these two viewpoints is expressed with such conviction, you think that both are powerful without being really convinced by either.
Why compare their interests and goals?
A designer, for example, is interested in design and not by selling your products. Designers are just looking to create a site with the best appearance: with cool images and titles very well presented.
They will tell you that the title should not be longer than 30 characters, because otherwise their achievement would suffer. While forgetting that instead of worrying about the design, the important thing is the content site and above the sales it will generate. The titles are also very important because they are the best magnets to attract customers to your website.
The content editors, when to them, are generally interested in their writing ability, but often they do not care that their text’s main goal to sell your product. After all, who can blame them if your products do not sell? It’s not them who made the product, is not it?
How do you choose?
Fortunately, this is not lost. The answer is in the direct sale. After all, this is exactly your business. And your website is nothing but a way to make direct sales.
If you see your site in this way you will see that even if you submitted your site all the information about the products you sell, you do not what drives visitors to buy.
The advantage of this approach is that you can now apply all the rules, which were developed over 100 years in the world of direct sales to your website.
Did you know that over a letter of direct marketing that aims to sell, the longer it will generate sales?
It has been clearly demonstrated that up to sell more text – provided, of course, your text content has a very acceptable quality. A headline on your homepage, simply enough to challenge your clients. A text with interesting content will strengthen their interest and put you at ease, which will make them less hesitant to buy.
Can we conclude that the text is a major advantage?
There is another advantage of having a maximum of text on your home page: this is for referencing. A maximum of text on this page will provide a maximum of keywords on search engines and optimization of the classification. So make sure you include in your text the search terms used by your customers, which will improve your ranking in search engines. The combination of this tool and the relevance of the content of your homepage is the perfect alchemy for turning visitors into your customers.
Convert Anything You Can Read on the Computer into Editable Text with Screen OCR
Screen OCR uses optical character recognizer technology to convert anything that you can read on the computer screen into editable text. This allows you to copy and edit text from locked documents including protected PDF files and much more. You can also use it to copy text from a program which otherwise doesn’t provide the functionality allowing you to copy text. Screen OCR allows you to copy absolutely anything you want without restrictions. It also provides an automatic scrolling feature so that it can convert an entire document into editable text. Anything which is shown on the screen may be copied and converted; regardless of the program it is being displayed in. The only alternative is the extremely time-consuming task of typing out everything manually.
Screen OCR offers a great solution to anyone who works with text since it can literally save countless hours of time while still providing an exceptional degree of reliability. All text which you can see on the screen is recorded by Screen OCR with an outstanding level of accuracy, making it almost as effective as typing everything out again by hand without the enormous amount of time and effort involved. Regardless of whether the text is on a copy-protected web page, in the form of an image, a scanned document or anything else, Screen OCR will recognize the letters and copy them for you, allowing you to paste the now editable text into your favorite word processing program or other application. Screen OCR is an ideal solution for web designers, writers, interpreters, bloggers, journalists and pretty much anyone else who regularly works with text.
Screen OCR is also especially easy to use. No special knowledge is required and, as soon as you have installed the program, you can quickly figure out how to use it. The interface is presented in a user-friendly way and using the software is largely self-explanatory. When you start Screen OCR, you will first need to choose the selection mode. After this, you can then select the text on the screen which you want to copy and convert into an editable document. Screen OCR will read the text and convert it in a matter of seconds – the software is particularly fast and efficient. Selection modes available include a window selection, customize cursor capture, rectangular section and scrolling capture for situations where you want the program to automatically capture an entire document which cannot all be displayed on the screen at once.
Screen OCR recognizes text in any language, including those which have special characters and diacritics. The Cyrillic alphabet is also supported. Screen OCR can recognize any character sizes from 6 to 72 points making it ideal for reading text in any documents, webpages, emails and more.
The program is stable and reliable and it will run flawlessly on any Windows-based computer including both 32- and 64-bit systems.
Different Methods of Link Building
If you have created a new website, you must be very anxious to see it on search engine results. But submitting it to search engines alone will not help. You will need to optimize your website for search engines.
Search Engine Optimization is a process that helps websites to get high rankings on SERPs. There are various techniques of SEO. Some of them are keyword optimization and link building.
Link building means developing inbound links to your website. The websites with the high number of back links rank high on search engines. You can get back links through directory submission, article submission, link exchange, blogging, discussion forums, press releases, and social bookmarking.
Directory Submission – It means submitting your URL to various directories. You can either do it yourself or hire a directory submission service for the same. You should make sure that you submit your URL in the relevant directory, the ones that are most likely to be visited by your potential customers.
Article Submission – It means submitting your articles to various article directories. The articles should be of interest to your potential customers. Suppose you sell cosmetics, then your articles should be related to how to avoid acne, how to reduce wrinkles, how to get rid of cellulite, etc. The people looking for such information are likely to be conscious of their looks and, therefore, may be interested in buying cosmetics. You should include back links to your website in the articles to be submitted.
Social Bookmarking – This is becoming a very popular method of link building. You should become a member of social bookmaking website. Nowadays, many people use these websites to get information. By bookmarking your website or articles, you can attract several visitors to your website.
How Can You Develop Quality Links?
Simply submitting your URLs to various websites is not enough. You will need to develop quality back links to your website. Here are some of the tips for quality link building:
1.There are two types of websites – authority and normal websites. Authority websites have a large number of visitors, and therefore, you should submit your back links to them to increase traffic to your website.
2.There are two types of links – HTML links and text links. Text links are usually in the form of URLs. HTML links are the hyperlinked anchor text. In these links, people see only the anchor text, not the URL. While including HTML links, you should make sure that you use the right keywords in anchor text. This will help people reach your website easily. You should use different anchor text to increase the probability of people finding your website when they enter the relevant keywords in search engines. Moreover, they should be linked to different pages of your website, so that people not only land on your home page, but also on other pages. Since search engines like Google give lot of importance to HTML links, you should never underestimate the importance of HTML links the during link building process. Building HTML links will help optimize your website for search engines.