Tag Archives: terms
Search Engine Optimization: Search Industry Terms Cp-Ht
In Search Engine Optimization: Search Industry Terms Co-Co, we discussed two critical elements of the internet marketing and search engine marketing industries. This included Contextual Relevance – the close association, relationships or similarities between types of content sources and content reference points, and Conversion Rates, which refers to the percentage of website or web page visitors that ultimately convert to a sale by taking action of some sort. In this installment of the series we’ll discuss four more crucial terms: Cost Per Click or CPC, Domain age and Name, File Transfer Protocol or FTP, and HTML or Hypertext Markup Language. Understanding these terms is a fundamental part of any successful SEO campaign.
Cost Per Click
Cost per click or CPC refers to a type of SEM or search engine marketing whereby a customer pays every time a website visitor clicks on a displayed ad. When viewing a SERP or search engine results page, the CPC ads are displayed above and to the right of the organic ads.
Site owners must use SEO to optimize their ads and landing pages to obtain a better relevance score from the advertising facilitator. In most cases the positioning of the ads on a SERP page depend on what company bids the most and how well optimized their landing page is for the keywords or key terms typed into the search car by the consumer.
Domain Age / Domain Name
The domain name is the actual name of the primary URL, and the age is the length of time since the domain was first registered, or in some cases the length of time since it was transferred or purchased after being dormant for some time.
Domain names are important because if they contain proper keywords they can provide a significant SEO boost. The age of a domain is important because search weight is generally given to older, established sites before new and unproven sites. For this reason there is a trend among some business developers and web masters to buy aged domains, or to repurpose domains in order to utilize the value built up within it.
File Transfer Protocol or FTP
FTP is a method of moving data – generally files and folders – for use in a website platform like WordPress or Joomla. FTP allows users to change website themes or skins, upload additional features such as widgets and advertising blocks, databases and other functionality. FTP can also be used to backup a site or manage multiple versions of the site in the case of a dynamically generated page or ad scheme.
Hypertext Markup Language or HTML
HTML is the most basic building blocks of the web. This simple computer code tells browsers and other software programs how to “see” pages in that it dictates the size, color and position of objects and graphics, the font and color of text, the functionality of links and other actionable item – essentially everything you see on a website is controlled at least in part by HTML.
Basic HTML can be written by anyone and is most useful for controlling text and other simple page elements. More advanced HTML should be handled by a professional because of the intricacies involved. If you need professional search engine optimization services now, use the links below to get a free consultation now.
Make the Most of KC Search Engine Optimization
Reaching out to the local customers in your Kansas City marketplace is easier when you hire an Internet marketing firm that is familiar with how to reach that diverse audience. Not only is important to reach the consumers in Kansas City, but you also need to reach people in the neighboring communities of Roeland Park, Riverside and Mission as well. You do not want to limit yourself because you want to be able to explore every revenue option possible.
There are several advantages to hiring an Internet marketing firm that is based in the KC area. Whether you are trying to market your products to the administrators of the Providence Medical Center or the people who run the Childrens Museum of Kansas City, you need to know what keywords are being used to do searches in the local area. Regional keyword optimization is a skill that is best served by people who live in that local area. That is why a KC-based SEO firm is a good investment.
Another reason to go with a KC firm is because that firm will understand the local lingo and know what kinds of terms people use to refer to products. If you are trying to market soft drinks to the people of Kansas City and you are calling it soda while the consumers are referring to it as pop, then your message may get lost. This is especially true when you are dealing with Internet search engine terms for locally manufactured products.
The professionals that work out of a KC search engine optimization organization are also going to know how your local marketing can work in conjunction with national marketing to expand your audience. Some of the terms and phrases that may be popular in Kansas City may not work well in New York City or Boston. A professional marketing firm is going to be able to analyze these differences and come up with a marketing plan that will work.
When the time comes to get the most out of your companys website, it is time to get professional marketing experts involved. You can reach a KC audience much more effectively if you work with an organization that understands the intricacies of reaching a local audience as well as a national audience. You can expand your exposure and increase your revenues when you decide to work with the right kind of marketing professionals.
Make the Most of KC Search Engine Optimization
Reaching out to the local customers in your Kansas City marketplace is easier when you hire an Internet marketing firm that is familiar with how to reach that diverse audience. Not only is important to reach the consumers in Kansas City, but you also need to reach people in the neighboring communities of Roeland Park, Riverside and Mission as well. You do not want to limit yourself because you want to be able to explore every revenue option possible.
There are several advantages to hiring an Internet marketing firm that is based in the KC area. Whether you are trying to market your products to the administrators of the Providence Medical Center or the people who run the Childrens Museum of Kansas City, you need to know what keywords are being used to do searches in the local area. Regional keyword optimization is a skill that is best served by people who live in that local area. That is why a KC-based SEO firm is a good investment.
Another reason to go with a KC firm is because that firm will understand the local lingo and know what kinds of terms people use to refer to products. If you are trying to market soft drinks to the people of Kansas City and you are calling it soda while the consumers are referring to it as pop, then your message may get lost. This is especially true when you are dealing with Internet search engine terms for locally manufactured products.
The professionals that work out of a KC search engine optimization organization are also going to know how your local marketing can work in conjunction with national marketing to expand your audience. Some of the terms and phrases that may be popular in Kansas City may not work well in New York City or Boston. A professional marketing firm is going to be able to analyze these differences and come up with a marketing plan that will work.
When the time comes to get the most out of your companys website, it is time to get professional marketing experts involved. You can reach a KC audience much more effectively if you work with an organization that understands the intricacies of reaching a local audience as well as a national audience. You can expand your exposure and increase your revenues when you decide to work with the right kind of marketing professionals.