Tag Archives: term
Search Engine Optimization SEO
Any Internet marketer who has been in the business for some time has probably heard the term “SEO” a thousand times by now. Internet marketing newbies should expect to hear it a lot as well because it will play a huge role and determine the success of their online career.
SEO stands for search engine optimization. This term basically refers to the use of keyword phrases to get a high page rank in the Google search engine. For online marketers, the process begins by picking out a few keyword phrases related to your niche. For instance, if you are promoting a weight loss product on your website, then you might pick out a long tail keyword like “how to lose weight fast” or “how to lose weight naturally”. You want to use keywords that web surfers will likely enter when searching for information about your niche.
The next step is to use a service tool like the Google Keyword Tool Bar. This tool will let you know how often a keyword phrase is searched. It will also give you an estimate of how competitive a keyword phrase is. Remember that other Internet marketers will be vying for the same keywords as well. Ideally, you want to use keyword phrases that get decent searches but are not too competitive. You should stick to long tail keywords about three to six words long. Going back to the previous example, a broad term like “lose weight” or “weight loss” may get a lot of searches, but it is also much more competitive. You will be more likely to make it to the first page of Google with long tail keywords.
Once you have your keywords picked out, include them in your website. They should appear several times in the text and in the title. Include it in the URL if possible. You also want to visit blogs and forums within your niche and include a link back to your website with the keywords as the anchor text. Article directories are another good place to drop off a link. Just write an article related to your niche and include a link in the resource box. This process is known as link building. Link Building takes time and involves tedious work. However, this technique will slowly improve your page rank.
Search Engine Optimization SEO
Any Internet marketer who has been in the business for some time has probably heard the term “SEO” a thousand times by now. Internet marketing newbies should expect to hear it a lot as well because it will play a huge role and determine the success of their online career.
SEO stands for search engine optimization. This term basically refers to the use of keyword phrases to get a high page rank in the Google search engine. For online marketers, the process begins by picking out a few keyword phrases related to your niche. For instance, if you are promoting a weight loss product on your website, then you might pick out a long tail keyword like “how to lose weight fast” or “how to lose weight naturally”. You want to use keywords that web surfers will likely enter when searching for information about your niche.
The next step is to use a service tool like the Google Keyword Tool Bar. This tool will let you know how often a keyword phrase is searched. It will also give you an estimate of how competitive a keyword phrase is. Remember that other Internet marketers will be vying for the same keywords as well. Ideally, you want to use keyword phrases that get decent searches but are not too competitive. You should stick to long tail keywords about three to six words long. Going back to the previous example, a broad term like “lose weight” or “weight loss” may get a lot of searches, but it is also much more competitive. You will be more likely to make it to the first page of Google with long tail keywords.
Once you have your keywords picked out, include them in your website. They should appear several times in the text and in the title. Include it in the URL if possible. You also want to visit blogs and forums within your niche and include a link back to your website with the keywords as the anchor text. Article directories are another good place to drop off a link. Just write an article related to your niche and include a link in the resource box. This process is known as link building. Link Building takes time and involves tedious work. However, this technique will slowly improve your page rank.
Understanding Close Protection
Close Protection or bodyguarding as it is more popularly known, is something that most people are only aware of via the media. They have seen the role glamorised by way of the movies, or by reading magazine articles or fabricated stories in books.
Although a small percentage of this media information is close to the truth, the vast majority of what is shown is far from the realities of the profession.
The perceptions that people hold are quite extreme when it comes to their idea of what type of person they see working in Close Protection.
It ranges from one end of the scale where they believe that all bodyguards or close protection officers, as they shall be referred to from now on, are large aggressive people with very little in the way of a fully functioning intellect. This then jumps to the complete opposite end of the spectrum.
Where we find our super skilled super intelligent agent, who is capable of taking on and defeating single handily, any major criminal or terrorist organisation. Both these perceptions are far from the truth.
There may be a number of individuals who fall into the former definition, but they are not and never will be capable of working at a professional level within the world of Close Protection.
Also the media vision of the work of Close Protection Teams, which shows them incessantly protecting their client against repeated acts of violence, is also a work of pure fiction.
Yes, there are official teams out there who do provide protection for certain clients on whom there is a definite and ongoing threat. But it is intelligence and avoidance however, that are the defences used with these teams not mass shootouts.
So what exactly do we mean by the term close protection and what is the role of the close protection operative?
The term close protection has many definitions; but the one that describes the role most succinctly is the following:
It is to reduce the possibility of kidnap, assassination or unlawful act by the application of certain principles and measures to normal daily life.
So this then is the basic role of those working in Close Protection. Their duty is to protect their employer, their Principal, by way of applied procedures and security measures. What measures are required and at what level have to be correctly assessed by the team.