Tag Archives: technology
Get Better Google Rankings and Increase Web Traffic With RSS Syndication (Page 1 of 2)
So maybe you have heard about Really Simple Syndication (RSS) and seen the RSS symbol on websites?
Perhaps you have even used it to catch up on your daily news from your favorite websites. Great free resources like the Google Reader makes it a breeze to keep up with the latest happenings on topics of interest to you.
But there is another side to RSS I would like to discuss with you today, and that’s RSS syndication also known as RSS submission which is the process of using this technology to get better page rankings in the search engines and increase web traffic to your website.
I am going to suggest to you that this is a vital process for you to understand and start using as the vast majority of your competition (other web sites) are not leveraging this technology. So using feed submission is a great way to assist you in leapfrogging your competition.
But lets take a step back and understand how the process works. Firstly in order to use RSS like this, you need an RSS feed.
Think of an RSS feed as just a description of one or more pages on a website. It’s a standard format that can be read by literally millions of programs on the internet.
You see computers being what they are, they cannot understand a particular piece of information unless they understand the structure. Because RSS is a documented format, it means all these programs that use RSS can then understand how to read an RSS feed, and how to process the contents in the file.
Many websites have this technology built in. If you are running a wordpress blog you automatically have this technology built in to every post you make on the website.
And even if your using a static website without RSS feeds, you can invest in an inexpensive RSS script to product RSS feeds for your website.
As I mentioned previously RSS technology has mainly been used to retrieve information for a group of websites (news, new content, etc). It has not really been used to assist you in getting visitors to your website or ranking better in google.
But new exciting software is coming out to leverage the power of RSS to get the word out about your website.
Entire websites are developed and being developed as RSS Aggregators, in other words sites dedicated to receiving information about the content that is on other websites. And guess what? They use RSS technology as well.
Google, the premier search engine itself invested million purchasing a major RSS website called feedburner. Further they then added to their AdSense program a module for RSS Feeds. AdSense is the most widely used technology to put advertisements on websites that we know of today.
I am hoping your starting to see where I am going with this, if entire sites are setting themselves up to use RSS exclusively and Google themselves are heavily investing in RSS technology, then this is something that internet marketers should be looking at.
Google realize that RSS is all about tracking content changes, because anytime a website adds content to their website (if they are using RSS technology) then their RSS feed is updated automatically.
Get Better Google Rankings and Increase Web Traffic With RSS Syndication (Page 1 of 2)
So maybe you have heard about Really Simple Syndication (RSS) and seen the RSS symbol on websites?
Perhaps you have even used it to catch up on your daily news from your favorite websites. Great free resources like the Google Reader makes it a breeze to keep up with the latest happenings on topics of interest to you.
But there is another side to RSS I would like to discuss with you today, and that’s RSS syndication also known as RSS submission which is the process of using this technology to get better page rankings in the search engines and increase web traffic to your website.
I am going to suggest to you that this is a vital process for you to understand and start using as the vast majority of your competition (other web sites) are not leveraging this technology. So using feed submission is a great way to assist you in leapfrogging your competition.
But lets take a step back and understand how the process works. Firstly in order to use RSS like this, you need an RSS feed.
Think of an RSS feed as just a description of one or more pages on a website. It’s a standard format that can be read by literally millions of programs on the internet.
You see computers being what they are, they cannot understand a particular piece of information unless they understand the structure. Because RSS is a documented format, it means all these programs that use RSS can then understand how to read an RSS feed, and how to process the contents in the file.
Many websites have this technology built in. If you are running a wordpress blog you automatically have this technology built in to every post you make on the website.
And even if your using a static website without RSS feeds, you can invest in an inexpensive RSS script to product RSS feeds for your website.
As I mentioned previously RSS technology has mainly been used to retrieve information for a group of websites (news, new content, etc). It has not really been used to assist you in getting visitors to your website or ranking better in google.
But new exciting software is coming out to leverage the power of RSS to get the word out about your website.
Entire websites are developed and being developed as RSS Aggregators, in other words sites dedicated to receiving information about the content that is on other websites. And guess what? They use RSS technology as well.
Google, the premier search engine itself invested million purchasing a major RSS website called feedburner. Further they then added to their AdSense program a module for RSS Feeds. AdSense is the most widely used technology to put advertisements on websites that we know of today.
I am hoping your starting to see where I am going with this, if entire sites are setting themselves up to use RSS exclusively and Google themselves are heavily investing in RSS technology, then this is something that internet marketers should be looking at.
Google realize that RSS is all about tracking content changes, because anytime a website adds content to their website (if they are using RSS technology) then their RSS feed is updated automatically.
Neul Launches First White Space Radio System
Cambridge UK company Neul and California partner Carlson today launched the first commercially available white space radio system created for wireless internet service providers.
RuralConnect unveiled in Florida is the first radio networking system to deliver the full promise of TV white space broadband to the providers.
Sales of RuralConnect are being managed in the US by Carlson, the hardware partner, and shared internationally with software aces Neul.
The product launch follows the announcement of a global partnership in last October and is aimed at bringing affordable broadband to millions around the world.
The system will give users up to 16 Mbps of bandwidth for each available vacant TV channel and unmatched ability to make long range, non-line-of-sight links.
Designed specifically for the needs of wireless Internet service providers (WISPs), RuralConnect has been priced to make it immediately commercially viable. Samples and development kits are available now, with volume shipments of the new system to start as soon as Q2, 2012.
Thanks to the extension of the Payroll Tax Bill, passed in February 2012, white space radio is now fully available in the US, opening up a host of opportunities and new markets that are currently difficult to serve without expensive licensed spectrum or extensive infrastructure.
This has piqued the interest of many investors and venture capitalists looking to tap in to the unlimited possibilities of this emerging technology.
RuralConnect technology, jointly developed by Neul Business Weeklys newly-chosen Wireless Business of the Year and Carlson, uses white spaces, (unused portions of UHF spectrum), for digital communication.
Due to its outstanding propagation characteristics, UHF signals can travel through walls and other obstacles: Line of sight is not needed to the subscribers home.
But it is not enough just to be able to send a signal a long way. On long-range links reflections from buildings and terrain cause signals to travel via many different routes from the transmitter to the receiver. These multipath signals interfere can with each other, potentially causing unreliable, slow connections.
RuralConnect uses state of the art SCFDE technology to cancel the effect of multipath allowing reliable long range connections, whatever the terrain.
As a result WISPs using the new system can offer superior coverage over wide areas with limited base-station sites. It also enables the transfer of more data at higher data rates, driving additional revenue with minimal additional investment. Depending on the area, up to 20 channels are available, increasing the amount of non-line-of-sight capable spectrum available by a factor of 10.
Concurrently, Carlson is launching a line of omnidirectional and sectoral, high-gain, base-station antennas designed specifically for TV white-space broadband. The first of their kind, these antennas are powerful, affordable and energy efficient, says Neul CEO James Collier.
“RuralConnect marks a major milestone in the realisation of white space technologies, which have been in development for a while,” commented Luke DArcy, VP of Marketing at Neul.
“The outstanding propagation characteristics of white space signals means that operators can to serve customers they cannot reach with existing wireless technology.
“The capacity available allows pioneering WISPs to offer all customers faster plans that beat ADSL based competition. And this is possible without investing in new tower sites, spectrum licenses or high priced network equipment, boosting profitable growth.”
Carlson and Neul are showcasing the new product at ISPAmerica in Florida, until March 30.