Tag Archives: technology

Could A One Time Password Already Be Securing Your Industry?

Technology affects every aspect of our life, especially our security. Luckily there is always new technology being created to help keep our lives more secure. As our lives become digitized it seems that more and more sensitive information is being added to databases connected to networks or accessible from the web. This raises a red flag to anyone who has been affected by identity theft or fraud. With all of our personal data being stored in so many places it would seem that we more vulnerable to malicious attacks than ever. However this is not true, as technology begins to change the way we interact and share information it is also changing the way we secure our data.

Two- factor authentication utilizing a one-time password is technology that has been around for decades although the need for such security has risen lately. With many industries going paperless and wireless it opens the gate for hackers to siphon private data. Industries such as education, financial services and healthcare are all in need of higher security since they deal with important information that must be kept confidential.

OTP in Education

The education industry has been utilizing electronic records for a long time to manage students. These records are stored on a computer that is connected to a network for administrative use, the very same network that students are accessing from their laptops, tablets and smartphones.

Even on a password secured network these records are vulnerable since you do not need to be extremely computer savvy to use a key logger. Any student could simple attach a device to their teachers computer or install malicious software that operates discreetly behind the scenes to log keystrokes. Potentially stealing their teacher’s login credentials and gaining access to confidential information.

Any agency collecting, maintaining and storing sensitive information is responsible for managing that data responsibly as stated in “The Family Educational Rights and Privacy Act” also known as FERPA. With security being their government appointed responsibility and malicious attacks becoming easier to perform, many education agencies are securing their confidential information with two-factor authentication through a one-time password.

OTP for Financial Services

Identity fraud is most apparent in the financial services industry for a good reason, it deals directly with money. Just like everything technology has affected the way we bank with online banking being offered by almost every bank. However this poses a threat to client identities. To keep account holders secure a one-time password is used to keep online banking customers safe by authenticating a user when they log in from different IP addresses. Two-factor authentication is also used to identify an account holder at almost every point of transaction through a bank card and PIN.

OTP in Healthcare

The healthcare industry is facing many changes in the future from regulations demanding increased security of patient’s confidential information. With more sensitive data being readily available over the internet for physicians the need to secure that information is extremely critical. Authorization to access a patient’s medical record is crucial and a one-time password provides that security by identifying the physician, issuing the OTP and allowing a single sign on. Even on mobile devices such as laptops and tablets, zero footprint security can allow access to records without leaving any data on the device.

Transmitting data securely is the future of security in almost every industry. Info is power and with almost every industry moving over to wireless interaction between tablets, laptops and smartphones hackers are using technology against us to gain power. Securing that information through two-factor authentication and one-time password services is the future of technology in order to protect the same users it was put in place to help.

Could A One Time Password Already Be Securing Your Industry?

Technology affects every aspect of our life, especially our security. Luckily there is always new technology being created to help keep our lives more secure. As our lives become digitized it seems that more and more sensitive information is being added to databases connected to networks or accessible from the web. This raises a red flag to anyone who has been affected by identity theft or fraud. With all of our personal data being stored in so many places it would seem that we more vulnerable to malicious attacks than ever. However this is not true, as technology begins to change the way we interact and share information it is also changing the way we secure our data.

Two- factor authentication utilizing a one-time password is technology that has been around for decades although the need for such security has risen lately. With many industries going paperless and wireless it opens the gate for hackers to siphon private data. Industries such as education, financial services and healthcare are all in need of higher security since they deal with important information that must be kept confidential.

OTP in Education

The education industry has been utilizing electronic records for a long time to manage students. These records are stored on a computer that is connected to a network for administrative use, the very same network that students are accessing from their laptops, tablets and smartphones.

Even on a password secured network these records are vulnerable since you do not need to be extremely computer savvy to use a key logger. Any student could simple attach a device to their teachers computer or install malicious software that operates discreetly behind the scenes to log keystrokes. Potentially stealing their teacher’s login credentials and gaining access to confidential information.

Any agency collecting, maintaining and storing sensitive information is responsible for managing that data responsibly as stated in “The Family Educational Rights and Privacy Act” also known as FERPA. With security being their government appointed responsibility and malicious attacks becoming easier to perform, many education agencies are securing their confidential information with two-factor authentication through a one-time password.

OTP for Financial Services

Identity fraud is most apparent in the financial services industry for a good reason, it deals directly with money. Just like everything technology has affected the way we bank with online banking being offered by almost every bank. However this poses a threat to client identities. To keep account holders secure a one-time password is used to keep online banking customers safe by authenticating a user when they log in from different IP addresses. Two-factor authentication is also used to identify an account holder at almost every point of transaction through a bank card and PIN.

OTP in Healthcare

The healthcare industry is facing many changes in the future from regulations demanding increased security of patient’s confidential information. With more sensitive data being readily available over the internet for physicians the need to secure that information is extremely critical. Authorization to access a patient’s medical record is crucial and a one-time password provides that security by identifying the physician, issuing the OTP and allowing a single sign on. Even on mobile devices such as laptops and tablets, zero footprint security can allow access to records without leaving any data on the device.

Transmitting data securely is the future of security in almost every industry. Info is power and with almost every industry moving over to wireless interaction between tablets, laptops and smartphones hackers are using technology against us to gain power. Securing that information through two-factor authentication and one-time password services is the future of technology in order to protect the same users it was put in place to help.

Get Better Google Rankings and Increase Web Traffic With RSS Syndication (Page 1 of 2)

So maybe you have heard about Really Simple Syndication (RSS) and seen the RSS symbol on websites?

Perhaps you have even used it to catch up on your daily news from your favorite websites. Great free resources like the Google Reader makes it a breeze to keep up with the latest happenings on topics of interest to you.

But there is another side to RSS I would like to discuss with you today, and that’s RSS syndication also known as RSS submission which is the process of using this technology to get better page rankings in the search engines and increase web traffic to your website.

I am going to suggest to you that this is a vital process for you to understand and start using as the vast majority of your competition (other web sites) are not leveraging this technology. So using feed submission is a great way to assist you in leapfrogging your competition.

But lets take a step back and understand how the process works. Firstly in order to use RSS like this, you need an RSS feed.

Think of an RSS feed as just a description of one or more pages on a website. It’s a standard format that can be read by literally millions of programs on the internet.

You see computers being what they are, they cannot understand a particular piece of information unless they understand the structure. Because RSS is a documented format, it means all these programs that use RSS can then understand how to read an RSS feed, and how to process the contents in the file.

Many websites have this technology built in. If you are running a wordpress blog you automatically have this technology built in to every post you make on the website.

And even if your using a static website without RSS feeds, you can invest in an inexpensive RSS script to product RSS feeds for your website.

As I mentioned previously RSS technology has mainly been used to retrieve information for a group of websites (news, new content, etc). It has not really been used to assist you in getting visitors to your website or ranking better in google.

But new exciting software is coming out to leverage the power of RSS to get the word out about your website.

Entire websites are developed and being developed as RSS Aggregators, in other words sites dedicated to receiving information about the content that is on other websites. And guess what? They use RSS technology as well.

Google, the premier search engine itself invested million purchasing a major RSS website called feedburner. Further they then added to their AdSense program a module for RSS Feeds. AdSense is the most widely used technology to put advertisements on websites that we know of today.

I am hoping your starting to see where I am going with this, if entire sites are setting themselves up to use RSS exclusively and Google themselves are heavily investing in RSS technology, then this is something that internet marketers should be looking at.

Google realize that RSS is all about tracking content changes, because anytime a website adds content to their website (if they are using RSS technology) then their RSS feed is updated automatically.