Tag Archives: targeted
Effective Link Building as an Online Marketing Strategy
A very effective online marketing strategy is building links with other relevant sites on the internet. This particular strategy targets search engine traffic which is some of the best traffic you can have due to how targeted it is. The idea behind establishing incoming links is that search engines recognize this as a validation of the authority of your site. This in turn helps to increase your rankings allowing you to get more traffic directed to your site. Your link building strategy however is most effective by making sure the links you do develop maintain certain characteristics.
Here are 3 characteristics the links you are developing need to have in order for you to increase your search engine traffic.
Utilize Targeted Anchor Text
When building links be sure to use targeted anchor text on the sites you are pursuing. Use the name of your own site as often as possible and do not make the mistake of assuming the same phrase(s) will work effectively at every site. This is a lazy and sloppy approach used quite often by spammers. The careful and appropriate selection of the phrases you use will catch the eye of the site. This will help increase the ‘value’ of your link and the chances of gaining an incoming link.
Consider Inbound & Outbound Links
The sites at which you leave your links will have a greater positive influence on the amount of search engine traffic you receive if they have more INBOUND than outbound links. Search engines perceive sites like this to be more credible or influential since they are attracting more links than they are sending out.
Site Relevance
An absolute must when link building is to focus on sites that are relevant to yours. A link is not just a link to search engines. By linking to relevant sites with well optimized pages you stand a much better chance of getting more search engine traffic.
When building links be aware that it is more about the ‘quality’ of the links you develop and not the quantity.
Link building is a very effective online marketing strategy you can use to help increase the amount of search engine traffic you receive. This strategy does require however that the links you do establish maintain certain characteristics. Search engines are particular as to how much ‘weight’ certain links may carry and they look closely at the 3 characteristics we mentioned above. Although there is a lot more to it than what we covered here today if you are looking to get more traffic directed to your site be sure the links you establish contain these characteristics.
Effective Link Building as an Online Marketing Strategy
A very effective online marketing strategy is building links with other relevant sites on the internet. This particular strategy targets search engine traffic which is some of the best traffic you can have due to how targeted it is. The idea behind establishing incoming links is that search engines recognize this as a validation of the authority of your site. This in turn helps to increase your rankings allowing you to get more traffic directed to your site. Your link building strategy however is most effective by making sure the links you do develop maintain certain characteristics.
Here are 3 characteristics the links you are developing need to have in order for you to increase your search engine traffic.
Utilize Targeted Anchor Text
When building links be sure to use targeted anchor text on the sites you are pursuing. Use the name of your own site as often as possible and do not make the mistake of assuming the same phrase(s) will work effectively at every site. This is a lazy and sloppy approach used quite often by spammers. The careful and appropriate selection of the phrases you use will catch the eye of the site. This will help increase the ‘value’ of your link and the chances of gaining an incoming link.
Consider Inbound & Outbound Links
The sites at which you leave your links will have a greater positive influence on the amount of search engine traffic you receive if they have more INBOUND than outbound links. Search engines perceive sites like this to be more credible or influential since they are attracting more links than they are sending out.
Site Relevance
An absolute must when link building is to focus on sites that are relevant to yours. A link is not just a link to search engines. By linking to relevant sites with well optimized pages you stand a much better chance of getting more search engine traffic.
When building links be aware that it is more about the ‘quality’ of the links you develop and not the quantity.
Link building is a very effective online marketing strategy you can use to help increase the amount of search engine traffic you receive. This strategy does require however that the links you do establish maintain certain characteristics. Search engines are particular as to how much ‘weight’ certain links may carry and they look closely at the 3 characteristics we mentioned above. Although there is a lot more to it than what we covered here today if you are looking to get more traffic directed to your site be sure the links you establish contain these characteristics.
Backlinks: The Fuel that Propels Sites to the Top of the Search Engines
Many people spend thousands of dollars on beautiful websites and then wonder why they don’t get any visitors? You can have the most beautiful website on the internet, but it is not going to produce any results if no one knows it exists. You need targeted traffic. What is targeted traffic? Targeted traffic refers to your targeted market or audience. How do you get targeted traffic to your sites? You need to be on the top of the search engines for the product or service you sell (another word for this is keyword or keyword phrase). How do improve your search engines rankings? There are two ways. You can spend thousands of dollars using Google Adwords or you can hire a link building expert to create backlinks. Lucky for you, I am a link building expert and I am going to show you a few ways you can build backlinks.
Backlinks are like fuel. However, not all backlinks are the same. There are backlinks that Google frowns upon and those are the ones you need to stay away from. Here are a few examples: FFA sites, link farms and spam sites. Stay away from these and don’t let anyone sell you a backlink package that will get your site on one of these. What you want to do is get quality backlinks from high page rank sites. Some people like to ask webmasters for reciprocal links and that’s ok. However, one way links are the best types of backlinks.
How can you get backlinks?
There are many ways of link building. I know because this is what I do for a living. I build backlinks for my own sites as well as my client’s sites. I want to warn you, it is time consuming. This is why so many people would rather outsource this work. I enjoy doing this work. As a mother to 7 kids (of which the youngest is autistic), it provides a great opportunity to work from home.
There are three effective methods that work immediately that anyone can do.
1. Social bookmarking is a great way to create one way links. You can get a link from your profile and from the article or post you bookmark. Please, be careful. Bookmarking a lot of your content can get you banned from most sites. Bookmark other content too and be generous. Making friends with other bloggers can prove to be very beneficial later on. (Using this method may also bring you a lot of traffic in a short amount of time).
2. Article marketing provides a lot of benefits. First of all, many article directories have high page rank. Another great benefit is that people may take your article and post it on their site which would produce a backlink from a different Class C ip address. The icing on the cake is that readers will see you as an authority on the subject you write for. (When I use this method for sites, the page rank improves rapidly).
3. RSS Feed Submission provides yet another way to get easy backlinks. Most RSS Feed Directories have high Google page rank. They tend to be indexed by search engines. There have been many instances that I have submitted RSS Feeds for sites and they have appeared on the first page of Google within minutes.
The most important advice about link building that I can give you is: TAKE ACTION. If you don’t take action, you will never succeed. If you don’t want to do it yourself, you can outsource your link building. Whatever you choose to do, do it. If you paid someone to create a website, make that investment work for you. Feel free to contact me with any questions or comments. You can find me by doing a Google search for Alva Martell or supermom_in_ny.
Happy Link Building!