Tag Archives: target

How to Perform Proper Keyword Research For SEO

Perhaps the most integral aspect of any Utah SEO campaign involves an aggressive, proactive keyword research strategy. However, it is simply not enough to go online and look at the global monthly searches for any given keyword; there are particular strategies involved with targeting keywords that can optimally boost the traffic to your site. Although experience is one of the best tools out there, here are a few ways that you can objectively implement well-faceted research for particular keywords.

First and foremost: Competition. Before launching an aggressive campaign, most Utah SEO companies will analyze their competitor’s keywords and strategies before diving right in. So what does competitor analysis look like in a practical sense? By spending a few hours thoroughly investigating the keywords in a competitor’s URL, page headlines and content, a counteractive search engine campaign with a keyword focus can be launched. Taking a look at other company’s websites within a particular niche field can clue you in to what’s being actively searched for, and what’s not. After thorough analysis, you can then decide the appropriate keywords to target.

In addition to documenting a particular phrase’s monthly global search volume, finding out how many back links a keyword can generate is a very useful strategy. Often, back links are created in the form of unique content; therefore, a non-literary phrase such as “cow pink” is going to be a bit harder to create back links for. Most Utah SEO campaigns take into consideration phrases like this, but do not aggressively target seemingly nonsensical keywords. Although there might be some variation in the search volume, targeting a coherent phrase such as “pink cows” is going to yield a higher potential for back links through unique content. So as you pinpoint your campaign’s phrases, be objective – in a literary sense.

When selecting target phrases for a Utah SEO campaign, also consider from a detached point of view the words you’re targeting. If you run a fruit company, and determine that you’d like to rank for the short tail word “apple”, stop before you do. The majority of people typing “apple” into Google are looking for computers – not fruit. So even if you managed to rank for this word, you still won’t be getting relevant traffic. Instead, try a variation of the word that’s more specific to your niche. By doing so, you’ll ensure that all traffic coming into your site is relevant – which ultimately means more conversions for your site.

A professional Utah SEO firm can successfully help you form a targeted keyword campaign. Contact a Utah SEO firm today to get started on your campaign!

How to Perform Proper Keyword Research For SEO

Perhaps the most integral aspect of any Utah SEO campaign involves an aggressive, proactive keyword research strategy. However, it is simply not enough to go online and look at the global monthly searches for any given keyword; there are particular strategies involved with targeting keywords that can optimally boost the traffic to your site. Although experience is one of the best tools out there, here are a few ways that you can objectively implement well-faceted research for particular keywords.

First and foremost: Competition. Before launching an aggressive campaign, most Utah SEO companies will analyze their competitor’s keywords and strategies before diving right in. So what does competitor analysis look like in a practical sense? By spending a few hours thoroughly investigating the keywords in a competitor’s URL, page headlines and content, a counteractive search engine campaign with a keyword focus can be launched. Taking a look at other company’s websites within a particular niche field can clue you in to what’s being actively searched for, and what’s not. After thorough analysis, you can then decide the appropriate keywords to target.

In addition to documenting a particular phrase’s monthly global search volume, finding out how many back links a keyword can generate is a very useful strategy. Often, back links are created in the form of unique content; therefore, a non-literary phrase such as “cow pink” is going to be a bit harder to create back links for. Most Utah SEO campaigns take into consideration phrases like this, but do not aggressively target seemingly nonsensical keywords. Although there might be some variation in the search volume, targeting a coherent phrase such as “pink cows” is going to yield a higher potential for back links through unique content. So as you pinpoint your campaign’s phrases, be objective – in a literary sense.

When selecting target phrases for a Utah SEO campaign, also consider from a detached point of view the words you’re targeting. If you run a fruit company, and determine that you’d like to rank for the short tail word “apple”, stop before you do. The majority of people typing “apple” into Google are looking for computers – not fruit. So even if you managed to rank for this word, you still won’t be getting relevant traffic. Instead, try a variation of the word that’s more specific to your niche. By doing so, you’ll ensure that all traffic coming into your site is relevant – which ultimately means more conversions for your site.

A professional Utah SEO firm can successfully help you form a targeted keyword campaign. Contact a Utah SEO firm today to get started on your campaign!

Proven Techniques for Building an Authority Site

There are many factors that come into play if you want to establish an authority site and succeed with it. Perhaps one reason more people do not succeed with an authority site is because it is a lot of work and takes time. But how could it ever be possible for you to have one of these online treasures for your own?

An authority site is all about, high quality, and that really only makes sense for a site that is viewed as such. Everything you do when working on your authority site has to reflect the care that goes along with high quality. Your target audience, or market, will become spoiled and always expect you to deliver high quality and useful information. You will benefit from that in so many ways from people linking to your site all the way to people in your market hearing about it. As we all know, in order to establish a worthy authority site, you need to get your visitors to trust you and what you’re saying. The only path to an authority site is for people to consider your word as the truth and worth trusting. Today on the net, people look to social proof that is real as a big indicator of trust. What about site awards, have you ever won any? Have any media outlets contacted you about anything? Make sure you let your visitors know about these things if they apply.

Another SEO practice is submitting a site to various web directories, and there are a lot of them available. This will not only get you a backlink from another authority site, but will make you more visible in front of your target audience. Which directory you choose is up to you, but it would be good to include some from within your particular market. This is really just standard stuff for SEO purposes as well as traffic and recognition. Take the time to ponder how useful and powerful another authority site linking to yours. You can simply find other high traffic authority site in your market and just send a friendly gesture or message to them. Talk to the people in your market, and there are lots of ways that each party can help the other one at one time or another. If you want, you could just be bold and ask them to backlink to you. You never know what people will do, and so it is worthwhile to try it out. There is really no magic formula to building an authority site and enjoy the rewards. It’s not an easy journey towards becoming an authority in any given niche, but it’s not impossible either. This is merely a long term business model, and so just decide that you will work on it as you go along.