Tag Archives: tactics
SEO – An Important Marketing Strategy For Any Business
Search engine optimization, also more commonly known as SEO, is one of the main marketing techniques to enhance your websites ranking in the search engines. Using your SEO tactics effectively and revising and adapting these tactics should show an apparent increase in your sites placement on the search engines.
You firstly want to begin about choosing your Keywords. This is a crucial decision and should not be taken lightly. The Google Analytics application is extremely useful in tracking, revising and adapting your sites rankings. This application enables you to see which key phrases result in the most conversion goals, which is obviously your main objective. The main bit of advice would be to stay away from popular, general keywords. Because these are extremely common, you will find that the competition to achieve a high ranking is very tough.
The AdWords keyword suggestion tool is brilliant in assisting you in your choice. This will suggest niche key phrases that will have a high search volume, with low competition. Yes your site may not be as widely available with niche key phrases, but youll be targeting the right market that is more likely to actually purchase from your site.
Content is another crucial element when trying to increase your sites rankings. The content needs to be relevant, well written and have lots of it! This will, more than likely, appeal to the search engines in comparison to a great looking website, but that is just filled with videos/images etc. Other sites will be more inclined to link to your pages, if the content is good, therefore further increasing your search engine ranking. Updating your content regularly will help visitors go to your site as everyone likes fresh content. Therefore resulting in more visits to the site, equaling in more traffic going to your site. You need to also consider your sites structure; having a simple navigation through your site and having it well indexed will make it easier, not just for visitors finding their way round your site, but for the search engines retrieving the pages and content. Dont forget your links! Put links appropriately and in large volume to link the pages in your website, again it allows the search engines to find your pages easily.
A big no no is copying content from one page and pasting it onto another page on your site. By duplicating your content throughout your site you are giving your site a much lower ranking. Search engines really dislike this!
Dont forget your description tag; this should be a descriptive summary of the page content.
The description tag is used for the summary of your page in the search engine results. Be sure to make it full keywords, but to still be readable and grammatically correct. Meta tags are slightly different as these are still information about a given web page, but they are not visible to the visitors on your site. These help search engines categorize your web pages correctly and are inserted into the HTML document.
Remember It is vital that you track your sites SEO performance. Use tools provided for this like Google Analytics and Google Webmaster. It enables you to see your sites ranking, measure its progression or its decline and permits you to change your tactics and strategies if need be.
SEO – An Important Marketing Strategy For Any Business
Search engine optimization, also more commonly known as SEO, is one of the main marketing techniques to enhance your websites ranking in the search engines. Using your SEO tactics effectively and revising and adapting these tactics should show an apparent increase in your sites placement on the search engines.
You firstly want to begin about choosing your Keywords. This is a crucial decision and should not be taken lightly. The Google Analytics application is extremely useful in tracking, revising and adapting your sites rankings. This application enables you to see which key phrases result in the most conversion goals, which is obviously your main objective. The main bit of advice would be to stay away from popular, general keywords. Because these are extremely common, you will find that the competition to achieve a high ranking is very tough.
The AdWords keyword suggestion tool is brilliant in assisting you in your choice. This will suggest niche key phrases that will have a high search volume, with low competition. Yes your site may not be as widely available with niche key phrases, but youll be targeting the right market that is more likely to actually purchase from your site.
Content is another crucial element when trying to increase your sites rankings. The content needs to be relevant, well written and have lots of it! This will, more than likely, appeal to the search engines in comparison to a great looking website, but that is just filled with videos/images etc. Other sites will be more inclined to link to your pages, if the content is good, therefore further increasing your search engine ranking. Updating your content regularly will help visitors go to your site as everyone likes fresh content. Therefore resulting in more visits to the site, equaling in more traffic going to your site. You need to also consider your sites structure; having a simple navigation through your site and having it well indexed will make it easier, not just for visitors finding their way round your site, but for the search engines retrieving the pages and content. Dont forget your links! Put links appropriately and in large volume to link the pages in your website, again it allows the search engines to find your pages easily.
A big no no is copying content from one page and pasting it onto another page on your site. By duplicating your content throughout your site you are giving your site a much lower ranking. Search engines really dislike this!
Dont forget your description tag; this should be a descriptive summary of the page content.
The description tag is used for the summary of your page in the search engine results. Be sure to make it full keywords, but to still be readable and grammatically correct. Meta tags are slightly different as these are still information about a given web page, but they are not visible to the visitors on your site. These help search engines categorize your web pages correctly and are inserted into the HTML document.
Remember It is vital that you track your sites SEO performance. Use tools provided for this like Google Analytics and Google Webmaster. It enables you to see your sites ranking, measure its progression or its decline and permits you to change your tactics and strategies if need be.
What Not to Do: Pittsburgh SEO Part 1
Pittsburgh SEO tactics can be very powerful for growing businesses, but their misuse can produce disastrous results. Though not necessarily illegal, certain Pittsburgh SEO strategies do violate the rules of Google and other top search engines. Fearing this legal and ethical no-man’s land, many search providers will simply sandbox businesses that use these tactics, taking their websites off the first few pages of search results, or even out of their index altogether. It is therefore imperative that entrepreneurs learn to recognize unprincipled search engine optimizers who will put their businesses at risk with these cheap tactics. Here are five practices you’ll never see from a truly professional Pittsburgh SEO company.
1.) High-Volume, Low-Quality Link Purchases
One of the most important aspects of good search engine optimization is quality backlinking from relevant web pages. However, it is possible to purchase hundreds of thousands of nearly-useless backlinks for pennies on the dollar. Unscrupulous SEO companies will make such purchases under the assumption that an artificially boosted link count will actually make your site better in the eyes of the search engines. They are gravely mistaken.
In truth, such a large, fast link buildup will place your website under the careful scrutiny of Google, Bing, Yahoo, and other popular search engines. This practice may not warrant an immediate penalty, but the engines will consider you a spammer once they realize most of your backlinks come from unpopular, unrelated web pages.
Certain SEO gurus claim that link-building penalties don’t actually exist, but that’s not the point. Hundreds, thousands, or even tens of thousands of irrelevant links have nowhere near the sway of a few, authoritative, closely related links in the eyes of the search engines. You get what you pay for, and if you’re going to invest in professional SEO, you want it to be done right. Quality Pittsburgh SEO providers will know how to build plenty of high-PR, Google-friendly backlinks, and they won’t be lured by temptations of quick and easy link purchases.
2.) Random Content Submission
One of the most common misconceptions in online business is that creating and submitting as much content as possible is a great way to establish an internet presence. Site owners and SEO companies will send large volumes of press releases, blurbs, and articles to thousands of publishers. To the search engines, such indiscriminate syndication is nothing but spam. In fact, even attempting so many submissions is a waste of time, since the editors who see your irrelevant content will delete it without a second look.
Even if some of your content makes it into unrelated publications, it’s useless for SEO purposes. One of the main reasons to submit content anywhere is to build backlinks. For instance, Google might like to see that your online supplement shop has links on popular weight lifting blogs. It wouldn’t do you any good, however, to have your shop’s backlinks on sites about cars or video games. In order to make web browsing user-friendly, the search engines have made context king.
In the next installment of What Not to Do: Pittsburgh SEO, we’ll talk about the ways high keyword densities, spam, and convoluted content will turn off web surfers, tarnish your reputation, and kill your chances of high search engine rankings. If you’re ready for professional Pittsburgh SEO assistance now, however, use the links below for a private, free consultation.