Tag Archives: strategy
Free One Way Text Links
As an Internet marketer the most important objective is to make money selling a product or service online through your website, so that you can have total control of your business transactions. After building your website, you then realize that you need to get people landing on your site daily in great numbers before you can make a sale.
Paid text links/ paid text link ads thru a text ads broker (Risky, not natural and Google may penalize sites for doing this in the future. As an alternative, you may want to locate relevant sites with a high PageRank (PR) of say 4 and up and that have very few outbound links. Contact these sites directly or you could have an SEO firm handle this for you, you may have to pay for a permanent link on their site or you could convince them to link to you for offering them something of value in return.)
One way free links could be get through free Submission into directories that allow one way link submission. Links need to be added only in the relevant categories. Few directories submit link immediately. But most of the directories go for manual review of the site that whether they are relevant to the category stated or not and after review they approve or reject the website. The duration of the review may range from one week to several months and it normally differs for one directory to another.
You should also know that backlinks can be characterized as either reciprocal or one way. Reciprocal links occur when each site gives a backlink to the other. A one way backlink occurs when there is only one hyperlink, from one site to the other without a corresponding hyperlink in the reverse direction. These days, a one way text link is given much more weight by the search engines, so these are the sorts of hyperlinks you should try to get.
Webmaster have realized the importance search engines attached to link popularity for top search engine positioning and have therefore resorted to reciprocal linking. However, in the near future this strategy will become obsolete, because these links are artificial links. Not generated voluntarily. And so they do not indicate a site as being an authority site.
The solution is simple. You do not need to pay for these backlinks, because you can get them for free. Any site owner would gladly agree to publish your unique content (be it article or blog post) and will not touch your backlinks in the article.Of course, negotiating this stuff with dozens of site owners in your niche takes time. But today there are free communities where the site owners join to get your content republished, and promise not to touch your backlinks.
You can set up a linking strategy with another webmaster to set up a link back structure, ie. he links to your site and rather than link straight back to the site he links from, you link to another one of his sites. So one way links are created and they look “natural”. This is an effective strategy but too labourious for my liking.
In fact, if the truth be known, you could probably even put a link to the PDF on your site so ANYONE can download it. Make them have to fill in a small form to get it (name & email address) and then add their name to your (upcoming) 🙂 email newsletter. That way, even if you don’t make a sale so far as a booking goes, at least you have a good incentive for people to give you their email address in exchange for downloading the vouchers for the location they are interested in.
Hotel-Owned Website Receive Limited Exposure on Major Search Engines
Before hotel proprietary Websites can begin to significantly make an impact on reducing the slide in market share of online room sales from third party travel sites they must identify and understand e-consumer search behavior. Windham and Orton (2000) found that 80 percent of respondents or Internet users in their study expected to turn to the Internet more often than current practice for making online purchases. More importantly, sixty-five percent regularly visited a search engine to begin their Internet search activities with travel purchases among the tenth most popular product purchased online. However, there has been mixed messages as to how e-consumers and e-businesses can maximize their efforts and expand their capture rate in the online market respectively. Greenspan (2003a) found that 56% of Internet users give up their search before going past the second page of search engine results. Moreover, over a quarter will move onto another search engine site before refining their keywords. Even with the potential of creating a competitive advantage through the development of proprietary brand Website, hotel companies have missed opportunities to generate traffic on their branded Websites by not considering a strategy to improve their Website visibility in search engines (CyberAtlas, 2001b).
To further examine this concept this author conducted an exploration of finding proprietary lodging brand Websites through search engines using intuitive keywords. After identifying the top seven search engines being used by e-eonsumers in 2003, this researcher ran a search using keywords to identify how e-consumers can easily locate hotels for booking rooms online. The seven most popular search engines used today in order of their popularity are Google, AlltheWeb, Teoma, Yahoo, Alta-Vista, MSN, and Lycos (CybcrAtlas, 2001a).
For each search engine, a common keyword was used to identify the results of hotel proprietary Websites returned from the search. Four keywords were used and included “hotel,” “hotels,” “lodging” and “travel.” When using “hotel” as the keyword Yahoo returned the most proprietary lodging Websites in the first two pages with 15 out of 40 links. All the Web and MSN returned only four and six proprietary lodging Website links respectively within the first two pages. Similar results occurred when using the keyword “hotels.” Surprisingly, when the keyword used was “lodging” only Teoma (12) and MSN (6) returned any links to proprietary Websites. The results were even more discouraging for proprietary lodging Websites when using the keyword “travel” which resulted in no hotel-owned Websites found in the search results within the first two pages. It seems clear that one pan of the Internet strategy that lodging brands need to address to overcome the lack of market share in online room bookings is to get more exposure with the popular search engines when using intuitive keywords.
When searching under the keyword “travel,” Expedia and Travelocity came up within the first two non-sponsored listings in each of the seven most popular search engines. Given the current state of affairs, e-consumers in search of hotel rooms on the Internet may very well find that using third party travel agents represents the most efficient search strategy in terms of time and cost. Hotel-owned Websites must begin developing a better strategy to position their Websites on Internet search engines to drive customers to their Websites. Conventional wisdom seems to contend that a large section of the e-commercial marketplace gravitates toward the sites that listed in their searches and ultimately purchase rooms online based on price alone (Starkov, 2002).
Free One Way Text Links
As an Internet marketer the most important objective is to make money selling a product or service online through your website, so that you can have total control of your business transactions. After building your website, you then realize that you need to get people landing on your site daily in great numbers before you can make a sale.
Paid text links/ paid text link ads thru a text ads broker (Risky, not natural and Google may penalize sites for doing this in the future. As an alternative, you may want to locate relevant sites with a high PageRank (PR) of say 4 and up and that have very few outbound links. Contact these sites directly or you could have an SEO firm handle this for you, you may have to pay for a permanent link on their site or you could convince them to link to you for offering them something of value in return.)
One way free links could be get through free Submission into directories that allow one way link submission. Links need to be added only in the relevant categories. Few directories submit link immediately. But most of the directories go for manual review of the site that whether they are relevant to the category stated or not and after review they approve or reject the website. The duration of the review may range from one week to several months and it normally differs for one directory to another.
You should also know that backlinks can be characterized as either reciprocal or one way. Reciprocal links occur when each site gives a backlink to the other. A one way backlink occurs when there is only one hyperlink, from one site to the other without a corresponding hyperlink in the reverse direction. These days, a one way text link is given much more weight by the search engines, so these are the sorts of hyperlinks you should try to get.
Webmaster have realized the importance search engines attached to link popularity for top search engine positioning and have therefore resorted to reciprocal linking. However, in the near future this strategy will become obsolete, because these links are artificial links. Not generated voluntarily. And so they do not indicate a site as being an authority site.
The solution is simple. You do not need to pay for these backlinks, because you can get them for free. Any site owner would gladly agree to publish your unique content (be it article or blog post) and will not touch your backlinks in the article.Of course, negotiating this stuff with dozens of site owners in your niche takes time. But today there are free communities where the site owners join to get your content republished, and promise not to touch your backlinks.
You can set up a linking strategy with another webmaster to set up a link back structure, ie. he links to your site and rather than link straight back to the site he links from, you link to another one of his sites. So one way links are created and they look “natural”. This is an effective strategy but too labourious for my liking.
In fact, if the truth be known, you could probably even put a link to the PDF on your site so ANYONE can download it. Make them have to fill in a small form to get it (name & email address) and then add their name to your (upcoming) 🙂 email newsletter. That way, even if you don’t make a sale so far as a booking goes, at least you have a good incentive for people to give you their email address in exchange for downloading the vouchers for the location they are interested in.