Tag Archives: specific

Considerations for Your Website as Your Business Grows (Page 1 of 2)

It is the dream of most business owners and entrepreneurs that their business will grow over time and become a success. In the growth process, your business and web hosting needs may change. These changes can be a challenge to manage. Often expanding operations or venturing into new avenues of business is a matter of taking advantage of opportunities. Sometimes you can plan carefully and structure the timing; however, more often business find themselves thrown headlong into a situation where they suddenly have a rush of business and have to figure out a way of handling it. Planning the structure of your website and hosting package can help you cope with the changes as they happen.

Start with the Basics

As a start-up business, one of your priorities is keeping efficiency up and costs low. Your best option is to select a shared hosting package with a reputable service provider. Do an online search for different hosting providers. Read the customer reviews and find out what type of products they have to offer. It is not recommended that you select a free hosting package. Often these have limited customer service and support and they don’t allow you upgrade when needed. A good hosting provider should have entry-level packages as well as more advanced packages that you can migrate to when needed.

Key Things to Look for in a Hosting Package

One of the most important aspects of a hosting package is the customer support that is offered. A quick phone call to the support desk will quickly show how knowledgeable the support staff are. They should be able to provide you with technical information and advice regarding your web hosting package. You should then consider upgrade options. How easy is it for you to migrate from a basic starter package to a more advanced hosting option? Are there penalties involved? Are there different hosting requirements that you will need to incorporate into the design of your website? Do you have to use specific scripts? The last consideration is website security. Even on a basic hosting package, you will want to know that a level of security is maintained on the server.

When Do You Consider Upgrading?

One of the factors that determines what type of hosting package you choose is the amount of data or bandwidth that you require. Starting out, your website will probably be quite small. Unless you are going straight into e-commerce, it will probably be just a corporate or marketing-type website that profiles your company. As your business grows, you may want to add features such as a blog, forum, chat facility or various article posts. These features usually add quite significantly to the data requirements of your website. You may then need to upgrade to a larger package that can accommodate these features. If you decide to launch a full scale e-commerce site, you will probably have specific hosting requirements. Many web hosting providers have detailed e-commerce hosting packages available for businesses. If your business gets to the size where you want to have a dedicated server then you want to be with a hosting provider that can facilitate the transition without there being too much disruption to the uptime of your website.  You may consider a dedicated server when you have specific hosting requirements. When you want greater control over your website and server or want to use specific scripts, a dedicated server is a good choice. You may also decide that you want improved security for your website that you can only get from a dedicated server. You can then upgrade your hosting package as needed.

Considerations for Your Website as Your Business Grows (Page 1 of 2)

It is the dream of most business owners and entrepreneurs that their business will grow over time and become a success. In the growth process, your business and web hosting needs may change. These changes can be a challenge to manage. Often expanding operations or venturing into new avenues of business is a matter of taking advantage of opportunities. Sometimes you can plan carefully and structure the timing; however, more often business find themselves thrown headlong into a situation where they suddenly have a rush of business and have to figure out a way of handling it. Planning the structure of your website and hosting package can help you cope with the changes as they happen.

Start with the Basics

As a start-up business, one of your priorities is keeping efficiency up and costs low. Your best option is to select a shared hosting package with a reputable service provider. Do an online search for different hosting providers. Read the customer reviews and find out what type of products they have to offer. It is not recommended that you select a free hosting package. Often these have limited customer service and support and they don’t allow you upgrade when needed. A good hosting provider should have entry-level packages as well as more advanced packages that you can migrate to when needed.

Key Things to Look for in a Hosting Package

One of the most important aspects of a hosting package is the customer support that is offered. A quick phone call to the support desk will quickly show how knowledgeable the support staff are. They should be able to provide you with technical information and advice regarding your web hosting package. You should then consider upgrade options. How easy is it for you to migrate from a basic starter package to a more advanced hosting option? Are there penalties involved? Are there different hosting requirements that you will need to incorporate into the design of your website? Do you have to use specific scripts? The last consideration is website security. Even on a basic hosting package, you will want to know that a level of security is maintained on the server.

When Do You Consider Upgrading?

One of the factors that determines what type of hosting package you choose is the amount of data or bandwidth that you require. Starting out, your website will probably be quite small. Unless you are going straight into e-commerce, it will probably be just a corporate or marketing-type website that profiles your company. As your business grows, you may want to add features such as a blog, forum, chat facility or various article posts. These features usually add quite significantly to the data requirements of your website. You may then need to upgrade to a larger package that can accommodate these features. If you decide to launch a full scale e-commerce site, you will probably have specific hosting requirements. Many web hosting providers have detailed e-commerce hosting packages available for businesses. If your business gets to the size where you want to have a dedicated server then you want to be with a hosting provider that can facilitate the transition without there being too much disruption to the uptime of your website.  You may consider a dedicated server when you have specific hosting requirements. When you want greater control over your website and server or want to use specific scripts, a dedicated server is a good choice. You may also decide that you want improved security for your website that you can only get from a dedicated server. You can then upgrade your hosting package as needed.

Different kinds of Keywords

Keyword can be classified into three categories :

-Single word Keyword -Multiple word Keyword -Keywords based on Theme

Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection or Keyword Research as it is called technically, where we use special tools to find out a list of Keywords (search terms) searched by targeted audience, recently. Keyword can be single word, two or three words, multiple words and theme based.

Let’s detail each of these one by one . Understanding these categories of keywords would also help one to decide as to their targeting on specific pages.

Keyword of Single word

Keyword of Single word is used to target a large traffic but leads to highly competition category of sites. Keyword of Single word are known as generic Keyword(s) where we target general audience. Keyword of Single word does not help to target a specific page for a specific audience.

Although, Keyword of Single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three keyword to find out their required information.

Instead single word keywords are good theme keywords.

We can use these primary keyword 5 to 7 times in a web page for good theming according of a site. The inside pages of the site can qualify these themes into product or service categories by adding qualifiers to these theming keywords.

Example:

Keyword “Services” will produce result of all the web sites related to Services which can be United States Department of Health and Human Services, The Substance Abuse and Mental Health Services, direct Services, online Services, offline Services, Indian Services, American Services, food Services, agricultural Services, business Services, free Services, paid Services, etc.

Keyword of Multiple words

Keyword of Multiple words is used to target a specific traffic, which leads to high sale, top position in search result listing as well as improves page rank competition. Keyword of Multiple words are known as Specific Keyword(s) where we target a specific audience & not general searcher. Keyword of Multiple words helps to target a specific page for a specific audience.

Keyword of Multiple words, more often than not are location specific and related to geographic area of your intended services or products.

Keywords based on Theme

Keyword based on Theme are used to target a highly targeted audience, which leads to quick high sale, top position in search result listing as well as boosts page rank. Keywords based on Theme are known as Conceptual Keyword(s).

Keywords based on Theme consists all possible primary Keywords related to the web site therefore attracts high traffic of targeted audience. Keywords based on Theme add quality by providing Keyword Rich Text to search engines, which improve results and provide targeted search result listings.

Keywords based on Theme are used in each page of web site to focus on a specific topic correlated to a targeted topic or idea (theme). Keywords based on Theme effectively contribute in growth of informative pages for its site focusing on different related topics.