Tag Archives: social
Shortcuts to Quality Backlinks (Page 1 of 2)
Building quality, one way links to your website can be difficult, time consuming and frustrating. It is generally agreed that the best way to build links is to build them gradually over time, relying on natural links to your original, frequently updated content. There are, however, a few shortcuts to building up links. They are not easy ways to make your site popular, nor are they guaranteed to work for everybody. They are simply some casual tips to help you obtain a few quality inbound links.
Submit Articles to Digg
Google absolutely loves Digg. The site is spidered very frequently and the domain has a lot of authority in terms of link building. Even stories with no diggs will still be spidered, so long as there is a navigational path for the spiders to use to reach it. Google cannot use the number of diggs as any sort of authority when ranking a URL, yet…
For the best long term effects only submit good quality articles to Digg. Or better yet, let your users submit the articles that they think are worthwhile. You will quickly get a reputation as a spammer if you keep posting unpopular content.
Other Social Networking sites
Submitting to social bookmarking and social networking sites can be hot and miss for some people.
Some social bookmarking sites such as Delicious and Twitter use “nofollow” on their links so they cannot influence rankings. Other sites, such as Furl, do not.
Having your links on a few social network profiles may also be useful in building up the number of links. For others it is simply not worth it. While some, such as Facebook, do use “nofollow” on their links, some do not. However, the weight that these links carry is relatively low, despite the authority these domains actually carry.
“Widgetbait”
“Widgetbait” is a term thrown around for an object that is added to a user’s website or blog. This item features a link back to the authors website. If the object is installed on many thousands of websites, this results in many thousands of backlinks. The classic examples of widgetbait include online quizzes, IQ tests or horoscopes.
While these links are valuable to some, for others the quality of the link and the traffic it brings is just too low. If the text of the link bears no relation to the page in which it is contained, Google becomes suspicious. Additionally, the text that links back to the site must relate to the widget, and, the link must go back to the authors website, not a third party site. A classic example of spammy widgetbait would be an IQ test that features a text link to an online dating site. Google would soon hear of this and the sites involved, including the sites distributing the widget and the site being linked to would be penalised.
The Best Kind of WidgetBait: Just Build Something Useful
The best type of widgetbait is to simply create something that people want to use. Classic examples of this are Winamp Skins, modifications for forum software such as Invision Power Board and plugins or themes for WordPress. Why are these good ideas? They will result in you being listed on the official website of each respective product. These sites are popular and the links they feature carry a lot of influence.
Why Marketing With Social Media is Critical to SEO and SEM
There is a great deal of excitement about social media right now, and rightly so. Its an effective and economical way to promote a small business online. New prospects and customers may use Facebook to search for a company or organization by name if they cant be found on a search engine. Facebook or Twitter should direct them there. Though these are powerful small business online marketing tools, they should not be seen as a replacement for a website.
Companies and organizations with their own websites will want to use social networking strategies to push traffic through their own websites where goods or services are described, pictured, and sold.
Facebook, Twitter and LinkedIn are great places for companies to make contact with the public, receive positive and negative feedback about products or services, and expand their online visibility to a wider marketplace. Vetting online traffic to a company or organizations website should be the ultimate goal. Ideally, this is where the visitor will gain a broader perspective about the company or organization and be sold.
Drive Traffic from a Social Networking Account to a Website
Facebook, Twitter and LinkedIn allow members to post links to websites of interest. Click-thru traffic is when a visitor arrives at a company website from another location on the Web such as Facebook or Twitter. Increase click-thru traffic from social media sites by posting specials, online coupons, events, news items, interesting facts, and more. When posting a thought for the day, link to pages on the website that are in sync with the conversation. When appropriate, link to pages that are a call to action, such as a contact us form — especially when an online special or coupon is promoted. DO NOT post links to company home page over and over again. Friends and associates will be annoyed by this. Link to interesting website content, blogs, news articles and audio and video podcasts. Summarize what is included in the website link in an attractive, interesting way, to receive more click thru traffic. If a company or organization website is lean on content, begin developing and adding new pages and posts to increase SEO and enhance a social networking campaign.
Dont Forget Social Bookmarking Sites
Though Facebook, LinkedIn and Twitter seem to receive the most attention in the world of social media, there are other large websites, known as social bookmarking sites, that can be as effective at driving click thru traffic to a website. Examples of these sites include StumbleUpon, Digg, Diigo, Delicious, and more. These websites allow members to post links to other websites of interest. Short, compelling summaries tend to attract the most traffic. Photographs (on the web page that is linked) will make the post visually appealing. Visitors to social bookmarking sites are not usually there to collect friends but to inform visitors about websites that provide great information and are user friendly. Feel free to post links to favorite websites (other than the company site) to make your account authentic.
Measuring Facebook, Twitter and LinkedIn Traffic to a Website
A company stakeholder or executive of an organization will want to know the return on investment (ROI) for social media campaigns. In order to measure traffic effectively, a Google Analytics account or other statistical analysis program must be attached to the website. At the end of the month, review Google Analytics to identify which social media sites are sending click-thru traffic to a website, how much traffic is coming through, and which country, state or region it is originating from.
Create a Wave of Popularity With Social Media
Using social media in tandem with a website is a wonderful way to create a wave of interest in a company or organization. In order to be most effective, weekly posting to social media accounts is recommended. Consistent posting is essential to increase click thru traffic to a website.
Once a visitor arrives at a company website, make sure an attractive, easy to use web design keeps them there.
For more information about social media campaigns, or SEO, visit
Why Marketing With Social Media is Critical to SEO and SEM
There is a great deal of excitement about social media right now, and rightly so. Its an effective and economical way to promote a small business online. New prospects and customers may use Facebook to search for a company or organization by name if they cant be found on a search engine. Facebook or Twitter should direct them there. Though these are powerful small business online marketing tools, they should not be seen as a replacement for a website.
Companies and organizations with their own websites will want to use social networking strategies to push traffic through their own websites where goods or services are described, pictured, and sold.
Facebook, Twitter and LinkedIn are great places for companies to make contact with the public, receive positive and negative feedback about products or services, and expand their online visibility to a wider marketplace. Vetting online traffic to a company or organizations website should be the ultimate goal. Ideally, this is where the visitor will gain a broader perspective about the company or organization and be sold.
Drive Traffic from a Social Networking Account to a Website
Facebook, Twitter and LinkedIn allow members to post links to websites of interest. Click-thru traffic is when a visitor arrives at a company website from another location on the Web such as Facebook or Twitter. Increase click-thru traffic from social media sites by posting specials, online coupons, events, news items, interesting facts, and more. When posting a thought for the day, link to pages on the website that are in sync with the conversation. When appropriate, link to pages that are a call to action, such as a contact us form — especially when an online special or coupon is promoted. DO NOT post links to company home page over and over again. Friends and associates will be annoyed by this. Link to interesting website content, blogs, news articles and audio and video podcasts. Summarize what is included in the website link in an attractive, interesting way, to receive more click thru traffic. If a company or organization website is lean on content, begin developing and adding new pages and posts to increase SEO and enhance a social networking campaign.
Dont Forget Social Bookmarking Sites
Though Facebook, LinkedIn and Twitter seem to receive the most attention in the world of social media, there are other large websites, known as social bookmarking sites, that can be as effective at driving click thru traffic to a website. Examples of these sites include StumbleUpon, Digg, Diigo, Delicious, and more. These websites allow members to post links to other websites of interest. Short, compelling summaries tend to attract the most traffic. Photographs (on the web page that is linked) will make the post visually appealing. Visitors to social bookmarking sites are not usually there to collect friends but to inform visitors about websites that provide great information and are user friendly. Feel free to post links to favorite websites (other than the company site) to make your account authentic.
Measuring Facebook, Twitter and LinkedIn Traffic to a Website
A company stakeholder or executive of an organization will want to know the return on investment (ROI) for social media campaigns. In order to measure traffic effectively, a Google Analytics account or other statistical analysis program must be attached to the website. At the end of the month, review Google Analytics to identify which social media sites are sending click-thru traffic to a website, how much traffic is coming through, and which country, state or region it is originating from.
Create a Wave of Popularity With Social Media
Using social media in tandem with a website is a wonderful way to create a wave of interest in a company or organization. In order to be most effective, weekly posting to social media accounts is recommended. Consistent posting is essential to increase click thru traffic to a website.
Once a visitor arrives at a company website, make sure an attractive, easy to use web design keeps them there.
For more information about social media campaigns, or SEO, visit