Tag Archives: social
Corporate Data Security
Corporate data is one of the prized trophies in the circles of information underground. Despite the fact that there are elaborate corporate data security policies in place, new threats keep on emerging every once in a while. While most of the threats are easily contained if you follow a proactive approach to corporate information security, the process of management of information security is not an easy one and you must be aware of new threats to deploy countermeasures in time.
The main threat in these new generation issues is the emergence of Botnets. Botnets use the power of distributed computing and connectivity provided by the internet. It is mainly used for attacks like distributed denial of service. They are something of an evolution of run of the mill computer virus or a worm. They are something like a set of interconnected computer worms working in tandem.
The process of deployment of a Botnet is simple. Anyone who can write a computer virus can easily modify it to take orders from a precoded computer over an IP connection. Every computer that gets infected with the said virus and is not healed in time becomes a part of the Botnet. As of now, Storm Worm has been the widest spread Botnet. It has since been contained but the worst of Botnet is yet to come.
Phishing attacks are another form of emergent threats to data security management. In fact phishing is turning into the worst nightmare every information security manager. The concept behind phishing emerged on AOL network. The main reason that phishing is becoming a very critical threat is because the attacker poses as the official entity. People find it really hard to differentiate between what is real and what is unreal. The result is that social engineering becomes ridiculously easy.
In most of the cases, the phishing attacks have been launched against banking institutions. Phishers would lure customers of these banks to reveal their account information by present a page which is designed in such a manner that it looks as realistic as can be. In the recent times there has been a wave of phishing attacks where the attackers pose as the Internal Revenue Service. They are known to attack people for procuring their social security numbers and other taxation related data.
Another threat to corporate data security is Pharming. This attack works on the principle of DNS poisoning which allows the attacker to divert the traffic coming to a corporate web site to any other web site. The main victims of Pharming are again banking institutions but they are also known to be used for intra organizational social engineering to steal crucial company data.
A number of technologies are in development to prevent the damage dealt by these corporate data security threats. The best solution as of now is to educate the users and make sure that they do not fall victim to social engineering.
Corporate Data Security
Corporate data is one of the prized trophies in the circles of information underground. Despite the fact that there are elaborate corporate data security policies in place, new threats keep on emerging every once in a while. While most of the threats are easily contained if you follow a proactive approach to corporate information security, the process of management of information security is not an easy one and you must be aware of new threats to deploy countermeasures in time.
The main threat in these new generation issues is the emergence of Botnets. Botnets use the power of distributed computing and connectivity provided by the internet. It is mainly used for attacks like distributed denial of service. They are something of an evolution of run of the mill computer virus or a worm. They are something like a set of interconnected computer worms working in tandem.
The process of deployment of a Botnet is simple. Anyone who can write a computer virus can easily modify it to take orders from a precoded computer over an IP connection. Every computer that gets infected with the said virus and is not healed in time becomes a part of the Botnet. As of now, Storm Worm has been the widest spread Botnet. It has since been contained but the worst of Botnet is yet to come.
Phishing attacks are another form of emergent threats to data security management. In fact phishing is turning into the worst nightmare every information security manager. The concept behind phishing emerged on AOL network. The main reason that phishing is becoming a very critical threat is because the attacker poses as the official entity. People find it really hard to differentiate between what is real and what is unreal. The result is that social engineering becomes ridiculously easy.
In most of the cases, the phishing attacks have been launched against banking institutions. Phishers would lure customers of these banks to reveal their account information by present a page which is designed in such a manner that it looks as realistic as can be. In the recent times there has been a wave of phishing attacks where the attackers pose as the Internal Revenue Service. They are known to attack people for procuring their social security numbers and other taxation related data.
Another threat to corporate data security is Pharming. This attack works on the principle of DNS poisoning which allows the attacker to divert the traffic coming to a corporate web site to any other web site. The main victims of Pharming are again banking institutions but they are also known to be used for intra organizational social engineering to steal crucial company data.
A number of technologies are in development to prevent the damage dealt by these corporate data security threats. The best solution as of now is to educate the users and make sure that they do not fall victim to social engineering.
SEO Flaws That Reduce your Search positions and Cost Your Time
You can always find a healthy disagreement among people about which tactic is best. It is very similar with SEO, and the reason for that is a number of people think the returns do not justify all the work. Working for high rankings takes a lot of work, and many feel it is not justified. A lot of marketers think there’s too much effort required, and the rewards do not justify all that work. Plus the campaigns to gain links going to your site never ends. Then other people will highlight that search algorithms are constantly changing, and you never know what will happen. Of course it is still possible to have success with SEO, and if you optimzed for the right keywords it’s going to exciting. If you’re going to optimize for SEO, then you must keep the mistakes to a bare minimum.
Only using the best content achievable offers you a great edge with Google. From time to time they do go overboard with what they do simply because no software program can do anything flawlessly. But you must know that they appear to be making a more powerful effort to remove bad content. They are undoubtedly placing a much stronger inclination on sites that are more authority in nature. It is the authority site that is clearly being preferred in this latest change from them. The most significant take-away out of this is to produce the best content possible that delivers good value.
One extremely important, and quite often ignored fact with on page seo has to do with inner link structure. Of course you always want to backlink to your internal pages a lot more than to your home page. But far more about the benefit of hyperlinks on your internal pages. You never send your entire incoming, external links to your home page, in fact it is your website’s internal pages that should have the most. Because your inner pages are linking out to your home page, they are going to give backlink page rank to your home page. For blogs, there’s at least one plugin that automatically creates links to associated posts following each post you make. For non-blogs, or regular websites, then basically add good anchor text in your content and link to other pages of content.
You need to get involved with social websites and the various tools that make it quicker to share. You need to make this take place because it is a natural part of social SEO which is where Google is proceeding. It is not difficult to get blog plugins or scripts for use on static sites to share to the major sites. You will discover about close to a dozen large social sites including Twitter that you should have. What this really is exactly about is social networking optimization which has undoubtedly become a factor in SEO.
Obviously this is just the tip of the iceberg when it comes to what you need to learn about. Even Google’s algorithm is not perfect so understand that. But they’ve already mentioned that they feel social endorsement of content should be considered in rankings.