Tag Archives: social media

Why Marketing With Social Media is Critical to SEO and SEM

There is a great deal of excitement about social media right now, and rightly so. It’s an effective and economical way to promote a small business online. New prospects and customers may use Facebook to search for a company or organization by name if they can’t be found on a search engine. Facebook or Twitter should direct them there. Though these are powerful small business online marketing tools, they should not be seen as a replacement for a website.

Companies and organizations with their own websites will want to use social networking strategies to push traffic through their own websites – where goods or services are described, pictured, and sold.

Facebook, Twitter and LinkedIn are great places for companies to make contact with the public, receive positive and negative feedback about products or services, and expand their online visibility to a wider marketplace. Vetting online traffic to a company or organization’s website should be the ultimate goal. Ideally, this is where the visitor will gain a broader perspective about the company or organization and be ‘sold.’

Drive Traffic from a Social Networking Account to a Website
Facebook, Twitter and LinkedIn allow members to post links to websites of interest. Click-thru traffic is when a visitor arrives at a company website from another location on the Web – such as Facebook or Twitter. Increase click-thru traffic from social media sites by posting specials, online coupons, events, news items, interesting facts, and more. When posting a thought for the day, link to pages on the website that are in sync with the conversation. When appropriate, link to pages that are a call to action, such as a contact us form — especially when an online special or coupon is promoted. DO NOT post links to company home page over and over again. Friends and associates will be annoyed by this. Link to interesting website content, blogs, news articles and audio and video podcasts. Summarize what is included in the website link in an attractive, interesting way, to receive more click thru traffic. If a company or organization website is lean on content, begin developing and adding new pages and posts to increase SEO and enhance a social networking campaign.

Don’t Forget Social Bookmarking Sites
Though Facebook, LinkedIn and Twitter seem to receive the most attention in the world of social media, there are other large websites, known as social bookmarking sites, that can be as effective at driving click thru traffic to a website. Examples of these sites include StumbleUpon, Digg, Diigo, Delicious, and more. These websites allow members to post links to other websites of interest. Short, compelling summaries tend to attract the most traffic. Photographs (on the web page that is linked) will make the post visually appealing. Visitors to social bookmarking sites are not usually there to collect friends but to inform visitors about websites that provide great information and are user friendly. Feel free to post links to favorite websites (other than the company site) to make your account authentic.

Measuring Facebook, Twitter and LinkedIn Traffic to a Website
A company stakeholder or executive of an organization will want to know the return on investment (ROI) for social media campaigns. In order to measure traffic effectively, a Google Analytics account or other statistical analysis program must be ‘attached’ to the website. At the end of the month, review Google Analytics to identify which social media sites are sending click-thru traffic to a website, how much traffic is coming through, and which country, state or region it is originating from.

Create a Wave of Popularity With Social Media
Using social media in tandem with a website is a wonderful way to create a wave of interest in a company or organization. In order to be most effective, weekly posting to social media accounts is recommended. Consistent posting is essential to increase click thru traffic to a website.

Once a visitor arrives at a company website, make sure an attractive, easy to use web design keeps them there.

For more information about social media campaigns, or SEO, visit

Infographics

Symbols and hieroglyphs have been around us for some 7000 years now. Even before man learned to write letters, he made use of pictures and drawings to tell his story and to communicate. With the passage of time, Symbols have even become symbolic of races, of creeds, of ideologies and have even evolved into various meanings. ‘Swastika’ can be cited as the perfect example. In the ancient world it was supposed to be the forebearer of good luck and prosperity. Then came Hitler, he made it his regalia. Another good example is the ‘coats of arms’, which was used in Europe and Japan to depict an army and groups of people with a common cause. It is even believed by some notable historians that most of our alphabets are the modified form or the exact rendering of the ancient symbols. This clearly explains our relationship with pictures and our affinity for them.

Necessity is the mother of invention. Likewise, we humans have always devised ways of packing information into nutshell. This has given birth to the graphical representation of information and so has evolved infographics.Infographics is fast becoming the new buzzword of the digital world. Today infographics are all pervasive. They are been extensively used to present intricate and complex information and data in an easily understandable format.

By far, infographics completes the circle of evolution in communication. It is feasible to express a notion, an idea or an array of data in any number of ways. These different ways of articulation and expression are appreciated and delivered all at the same time through an infographics.

Sometimes words are not quite enough and at times in some contexts they seem to be out of place and redundant. This is where an infographics enter the picture. It is proving out to be of great utility in the dissemination of information on mobile handsets, notepads etc. With the coming of improved 3G and 4G services infographics matters even more. They are pretty and a hell lot more convenient to deal with. They are rich in information and make good and relevant reference points.

The social media is all rage with infographics. Websites are making the maximum use of infographics to communicate their ideas, Uniqueness and ultimately their products. This is simply because they are catchy and effective. Companies are doing their internet marketing by passing on infographics via the various social media networks like facebook, twitter, linkedin etc. Its domain is spreading far and wide. They are even religiously used in the fields of entertainment, health, spirituality etc.

The basic fundamental asset of an infographics is that it has the goods to back its utility. It has what it takes to give a humorous stab to the presentation of information. Thus making it more fun to read and utterly clear and lucid to comprehend. Infographics is not a passing fad but is here to stay.

At Galaxyweblinks, we are putting infographics to the maximum use and thereby adding value and credibility to all the web projects that are on the floor. We are redesigning existing websites with relevant infographics in order to communicate better with the user and thus making them more user friendly. The interface is taken to the level wherein the user cruises effortlessly to the relevant action points and the cash books are jingling for the clients.

Our talented team of creative artists and designers are keeping themselves updated with the latest trends in the field of infographics. Creating exemplary effective sites using the latest techniques is something that we are imbibing as a habit.

Infographics

Symbols and hieroglyphs have been around us for some 7000 years now. Even before man learned to write letters, he made use of pictures and drawings to tell his story and to communicate. With the passage of time, Symbols have even become symbolic of races, of creeds, of ideologies and have even evolved into various meanings. ‘Swastika’ can be cited as the perfect example. In the ancient world it was supposed to be the forebearer of good luck and prosperity. Then came Hitler, he made it his regalia. Another good example is the ‘coats of arms’, which was used in Europe and Japan to depict an army and groups of people with a common cause. It is even believed by some notable historians that most of our alphabets are the modified form or the exact rendering of the ancient symbols. This clearly explains our relationship with pictures and our affinity for them.

Necessity is the mother of invention. Likewise, we humans have always devised ways of packing information into nutshell. This has given birth to the graphical representation of information and so has evolved infographics.Infographics is fast becoming the new buzzword of the digital world. Today infographics are all pervasive. They are been extensively used to present intricate and complex information and data in an easily understandable format.

By far, infographics completes the circle of evolution in communication. It is feasible to express a notion, an idea or an array of data in any number of ways. These different ways of articulation and expression are appreciated and delivered all at the same time through an infographics.

Sometimes words are not quite enough and at times in some contexts they seem to be out of place and redundant. This is where an infographics enter the picture. It is proving out to be of great utility in the dissemination of information on mobile handsets, notepads etc. With the coming of improved 3G and 4G services infographics matters even more. They are pretty and a hell lot more convenient to deal with. They are rich in information and make good and relevant reference points.

The social media is all rage with infographics. Websites are making the maximum use of infographics to communicate their ideas, Uniqueness and ultimately their products. This is simply because they are catchy and effective. Companies are doing their internet marketing by passing on infographics via the various social media networks like facebook, twitter, linkedin etc. Its domain is spreading far and wide. They are even religiously used in the fields of entertainment, health, spirituality etc.

The basic fundamental asset of an infographics is that it has the goods to back its utility. It has what it takes to give a humorous stab to the presentation of information. Thus making it more fun to read and utterly clear and lucid to comprehend. Infographics is not a passing fad but is here to stay.

At Galaxyweblinks, we are putting infographics to the maximum use and thereby adding value and credibility to all the web projects that are on the floor. We are redesigning existing websites with relevant infographics in order to communicate better with the user and thus making them more user friendly. The interface is taken to the level wherein the user cruises effortlessly to the relevant action points and the cash books are jingling for the clients.

Our talented team of creative artists and designers are keeping themselves updated with the latest trends in the field of infographics. Creating exemplary effective sites using the latest techniques is something that we are imbibing as a habit.