Tag Archives: sites
Google Adwords Marketing : Give Your Website the Online Jump-Start It Needs
Everyday millions of people are getting websites built for their businesses. A small fraction of these sites purely act as a reference point for clients and online users, whilst the vast majority of sites are being developed to cater to ones business marketing requirements.
Over the past few years of being in the website marketing industry, I have come across dozens of business owners whove questioned me about being able to achieve instant online visibility in the Search Engines upon their sites going live. With businesses who have a relatively new online presence in particular, there is one thing that I always recommended for those looking for more immediate traffic Google AdWords marketing.
AdWords, or paid Google advertising, is the only way in which a website can get website traffic immediately after it goes live online. Depending on the industry the business is in, it can take months for a website to start ranking organically in the Search Engines, so the introduction of this tool is the only way of achieving the online visibility required to achieve better results than your competitors.
Businesses that use Google AdWords marketing are given the online presence they need by having their site listed in the Google AdWords paid advertising sections of the Google search results pages (SERP). These sections are at the top of the rankings above and to the right of the organic search results.
Setting up a Google AdWords marketing account is the first thing that needs to be done. Through Google Analytics or a keyword tool, a variety of highly searched and relevant keywords are identified. It is these specific keyword phrases that a client needs to appear in the paid sections of the Search Engine results pages for. Whilst there are different set ups for charges, a common one is ‘Cost-Per-Click’ where every time an online user clicks on your website, you are charged the cost for that click. Youll also need to set a daily budget.
There are some businesses whose e-commerce sites have a huge variety of keyword phrases that they need to rank for, and its these businesses who are often the most suitable candidates for AdWords. Some of these businesses may spend upwards of $1,000 per month on Google AdWords marketing, but if their sales substantially exceed this figure, then it is something that will be well worth hanging onto. As they say, you have to spend money to make money.
Google Adwords Marketing : Give Your Website the Online Jump-Start It Needs
Everyday millions of people are getting websites built for their businesses. A small fraction of these sites purely act as a reference point for clients and online users, whilst the vast majority of sites are being developed to cater to ones business marketing requirements.
Over the past few years of being in the website marketing industry, I have come across dozens of business owners whove questioned me about being able to achieve instant online visibility in the Search Engines upon their sites going live. With businesses who have a relatively new online presence in particular, there is one thing that I always recommended for those looking for more immediate traffic Google AdWords marketing.
AdWords, or paid Google advertising, is the only way in which a website can get website traffic immediately after it goes live online. Depending on the industry the business is in, it can take months for a website to start ranking organically in the Search Engines, so the introduction of this tool is the only way of achieving the online visibility required to achieve better results than your competitors.
Businesses that use Google AdWords marketing are given the online presence they need by having their site listed in the Google AdWords paid advertising sections of the Google search results pages (SERP). These sections are at the top of the rankings above and to the right of the organic search results.
Setting up a Google AdWords marketing account is the first thing that needs to be done. Through Google Analytics or a keyword tool, a variety of highly searched and relevant keywords are identified. It is these specific keyword phrases that a client needs to appear in the paid sections of the Search Engine results pages for. Whilst there are different set ups for charges, a common one is ‘Cost-Per-Click’ where every time an online user clicks on your website, you are charged the cost for that click. Youll also need to set a daily budget.
There are some businesses whose e-commerce sites have a huge variety of keyword phrases that they need to rank for, and its these businesses who are often the most suitable candidates for AdWords. Some of these businesses may spend upwards of $1,000 per month on Google AdWords marketing, but if their sales substantially exceed this figure, then it is something that will be well worth hanging onto. As they say, you have to spend money to make money.
Blogging for Links (Page 1 of 2)
Blogging is a great way to get quality back links. It’s simple, well recognized, and quick. In order to implement a successful blog linking campaign, you must first understand a few blogging rules. Once you understand these rules, it’s just a matter of gathering your content and posting to your blog.
If the content you write in your blog is relevant, informative, and helpful, your chance of getting back links rises considerably.
Four Important Blogging Rules
1. Write your blog posts just like you would any other article. The temptation is to stuff your keywords in your posts and overdo it. Google is looking for quality sites maintained by real people. Blogs have been abused so much in the past that it’s a very important you post your own content that you’ve created. I don’t recommend using free content that’s so widely available or even private label content.
2. You need to offer something of value to anyone who visits your site. Remember that you’re the expert on your topic. Not everyone knows what you know about shoes, landscaping, or whatever else you’re writing about. A good technique is to review other products or websites and offer something of value that can help someone in a pre-purchase decision. I also don’t recommend putting RSS feeds in your posts since this is a common technique that blog spammers have used in the past.
3. You need to make your blog unique. Give somebody visiting for the first time a reason to come back. Make sure you have a way for readers to subscribe to your content. This is usually done with an RSS reader button somewhere on your page. This is also a great place to put an opt in newsletter box where people can sign up and get free articles or free e-books.
4. Whatever you do, don’t neglect your blog. If you keep your blog updated and offer new posts on a semi regular basis, you will increase your back links and visitors to your site. The worst thing you can do is start strong and simply let your blog die out. We’ve all seen the blogs with 4 or 5 consecutive posts on successive days only to have ZERO posts the last few months, or years! This can actually hurt you in the long run. If visitors see that you can’t maintain your own blog, they might assume that you can’t provide a good product or service. So make sure once you start your blog that you continue to maintain it.
Getting Links
Getting back links from a blog is a natural process. You can put links from your blog to your own website. Make sure you don’t put links that only point to your website. Add resources, information, and other directories and sites where people can go to if they come to your website.
The natural progression is that somebody will visit your blog read your article and hopefully click a link to go your website. Or even better, someone will like your post and link to your post or link directly to your website. The benefit to blogs is that your posts will be syndicated to other sites and directories almost immediately. While syndication is a benefit, it also means your content will become stale faster.