Tag Archives: sites
Diversifying Your Income Stream
Expanding your online income is one of the essential things you should learn when you have a website.
Let’s say 90% of your website profit come mostly from Google Adsense and your account got suspended. What would you do if you lose 90% of your online earnings? For most people, it would be very difficult to recover.
If you have a website, you can diversify by using pay-per-click, direct leads, CPA or cost per action or by getting commissions from promoting products or services.
One of the easiest methods for a beginner to start producing money on the web that is fast and easy is through CPA (cost per action) Marketing!In order for one to bring in money, this type of affiliate marketing requires the consumers to complete a particular action that the advertisers would want them to do.
So how does CPA Affiliate Marketing work and, more importantly, how do you make cash from it!
Essentially, you act as a traffic broker and CPA networks take the role of the middlemen. For the leads you create, you get a commission from that specific company. The major difference with the typical affiliate marketing and Cost per Action affiliate marketing is that there is no need to make a sale to get earn big bucks. What you have to do is to make the surfer perform as the advertiser would like him/her to. It is always easier to get a prospective buyer to provide personal data or visit the website of a company (especially when there’s a free sample or product that goes with it) than make a purchase. Therefore, with CPA marketing it is easier to make a conversion. Because it’s so profitable, CPA marketing can be highly competitive.
Expanding your online income also consists of creating other websites. At this time, I have a number of websites that I build income from. Almost 4 months back, Google banned one of my sites from their search engine! Among internet marketers, this is a ordinary happening. It seems that they regard my site as a link farm because of the loads of outgoing links to sponsor ads. Just then, I was making about $1000 a month for that website.Imagine what could have happened if I didnt have my other sites to pick up the slack?
Having them on various servers is another way of increasing your online earnings. These days hosting is dirt cheap. Lets say you throw one or two of them up on a $5.99 a month server and pay for a year’s worth of hosting, then youre on the right track. Not only does it have search engine benefits, but if one of your servers should go down, not all of your sites are down at once.
So remember to diversify your income and you’ll be happy when you’re having a slow sales month on one of your affiliate programs, all of the other ones may just pick up the slack!
Effective Link Building as an Online Marketing Strategy
A very effective online marketing strategy is building links with other relevant sites on the internet. This particular strategy targets search engine traffic which is some of the best traffic you can have due to how targeted it is. The idea behind establishing incoming links is that search engines recognize this as a validation of the authority of your site. This in turn helps to increase your rankings allowing you to get more traffic directed to your site. Your link building strategy however is most effective by making sure the links you do develop maintain certain characteristics.
Here are 3 characteristics the links you are developing need to have in order for you to increase your search engine traffic.
Utilize Targeted Anchor Text
When building links be sure to use targeted anchor text on the sites you are pursuing. Use the name of your own site as often as possible and do not make the mistake of assuming the same phrase(s) will work effectively at every site. This is a lazy and sloppy approach used quite often by spammers. The careful and appropriate selection of the phrases you use will catch the eye of the site. This will help increase the ‘value’ of your link and the chances of gaining an incoming link.
Consider Inbound & Outbound Links
The sites at which you leave your links will have a greater positive influence on the amount of search engine traffic you receive if they have more INBOUND than outbound links. Search engines perceive sites like this to be more credible or influential since they are attracting more links than they are sending out.
Site Relevance
An absolute must when link building is to focus on sites that are relevant to yours. A link is not just a link to search engines. By linking to relevant sites with well optimized pages you stand a much better chance of getting more search engine traffic.
When building links be aware that it is more about the ‘quality’ of the links you develop and not the quantity.
Link building is a very effective online marketing strategy you can use to help increase the amount of search engine traffic you receive. This strategy does require however that the links you do establish maintain certain characteristics. Search engines are particular as to how much ‘weight’ certain links may carry and they look closely at the 3 characteristics we mentioned above. Although there is a lot more to it than what we covered here today if you are looking to get more traffic directed to your site be sure the links you establish contain these characteristics.
The Importance of Correct Link Building
Most website owners search through thousands of how- to- articles to find the most up-to- date information on Search Engine Optimization. Indeed the first question most internet marketing experts are asked is “how do I drive more traffic to my website?” These articles are informative, but they often fail to mention the importance of correct Link Building. There is lots of information on the web about the importance of link building; however, they are contradictory and often scattered. Remember, a well executed link building or link popularity strategy can increase you website ranking. To accomplish this you need a good quantity of links pointing to your site from quality websites.
Link Building process can be difficult and tedious work. Mistakes can place your site in the search engines black listed category, or eliminate your site from their indexes completely. Investing in an online service will pay off in the long run. Most link building online services will create a good link building strategy that will target links from relevant and highly ranked sites. A good online service must ensure that all of your pages are optimized for relevant keyword phrases and contain quality incoming links.
A well executed Link Building Strategy should include the following:
Relevancy: While relevancy is very important, new studies show that having a mix of links covering multiple topics of interest from strong, relevant sites and general family friendly sites is the most effective approach.
Stay steady: Maintain a consistent flow of incoming links to become a trusted source to Google. Google often places a red flag on sites that have a spike in incoming links and all of a sudden stop or slow down. In order for Google to accept a site as credible, you must continue a new campaign for several months for Google to “trust” that the links are natural and organic.
Create deep links: To ensure that the best converting page is what ranks the highest in the search engine result page, and when focusing on specific keywords within link building campaign, it is generally best to link to the most relevant page for the particular keyword for instance, the homepage or a subpage within your site that has been optimized for that particular term or subject. However, content is still the most important aspect of link building. You need to have informative and relevant content that is of value to the reader in order to be seen as authority on the subject you are trying to be ranked for. If you have pages within your site that Google hasnt indexed, you arent getting credit for the content on those pages! Ensure you are getting indexed by the search engines by creating “deep links” into each page within your site.
Diversify anchor text: Various people that are naturally linked to your site have different anchor text. Therefore, it is smart to use multiple keywords within your link building strategy and anchor text to create a more natural link. This can be accomplished by using slight variations of keyword phrases and changing them from time to time.